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Buzzcast is a roundtable discussion about podcasting from the people at Buzzsprout. We'll cover current events and news, podcast strategy, tools we are using, and dip into the Customer Support mailbag to test our podcasting knowledge. If you want to stay up-to-date on what's working in podcasting, Buzzcast is the show for you.

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episode 54: Create Premium Content in Apple Podcasts + Growing a Niche Audience [transcript]


In this episode, Jordan fills in for Kevin to discuss the new monetization strategy inside of Apple Podcasts, tips to get the most out of Affiliate Marketing, and how to grow your podcast to 1,000 listeners and beyond.

Watch our Apple Podcasts Announcements playlist on the Buzzsprout YouTube channel.

If you like this episode or want to see more like it, be sure let us know in the Buzzsprout Facebook Community.

Review Buzzcast in Podchaser or Apple Podcasts to let us know what you think of the show.

Buzzsprout's Dynamic Content tool now allows you to save multiple clips in your Dynamic Content Library and track how many downloads each clip receives. Learn more on our New Features page.


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 2021-06-18  50m
 
 
00:00  Travis
And then luminary like
00:00
you mentioned apparently they
00:02
have award winning originals. I
00:02
don't know what awards they won
00:05  Alban
won like two different JD
00:05
Power awards or something
00:09  Travis
like for like, best long
00:09
term consumer value in a truck?
00:11
Is that what they? That's JD
00:11
Power award. Today on Buzzcast
00:19
we're gonna talk about the new
00:19
Apple podcast subscriptions
00:22
finally rolling out and being
00:22
available, how to take advantage
00:25
of it some strategies on how to
00:25
use them effectively for your
00:27
show. We're gonna dive into some
00:27
affiliate marketing strategies
00:30
and tactics. We're gonna talk
00:30
about growing your podcast, all
00:33
that jazz. But first of all,
00:33
Jordan, welcome back. Thanks for
00:37
gracing us with your presence.
00:37
two episodes in a row. See you
00:40
episodes in a row. So soon.
00:41  Jordan
Yeah. Thank you for
00:41
having me.
00:43  Alban
Yeah. Jordan, last week
00:43
you filled in for me, which I
00:46
appreciate quite a bit this week
00:46
you're filling in for Kevin,
00:50
you'll have to let us know
00:50
which, which role feels more
00:52
natural. Austin now.
00:54  Travis
So one thing we need to
00:54
clear up real quick. This is a
00:57
post from our Facebook group,
00:57
where somebody said, Hey, I just
01:03
figured out that Alban and
01:03
Travis are not the same person.
01:08
What's up with that? Which was
01:08
news to me and Alban? Because we
01:12
always assumed we were different
01:12
people.
01:14  Alban
Are we going to read this
01:14
for the for everybody who's just
01:17
listening?
01:17  Travis
Oh, we totally should we
01:17
totally.
01:19  Alban
So I'll read half you
01:19
read half to make it more
01:21
confusing.
01:22  Travis
Alright, sounds good. So
01:22
you read the first few
01:24
paragraphs. All right,
01:24  Alban
Christopher. I've got a
01:24
pretty big issue with Buzzsprout
01:28
who I listened almost all the
01:28
podcast episodes and almost
01:31
every show that Travis was on.
01:31
Then one day a pop over to the
01:35
YouTube page. And I see the
01:35
videos almost all have Albin is
01:39
the lead or alone? My issue is
01:39
that I assumed Travis was Alvin.
01:44
And I can't get that out of my
01:44
head. So now when I see Alvin, I
01:47
think his voice sounds
01:47
different. And when Travis does
01:50
a video, I think he's a liar.
01:53  Travis
So then he says, he's
01:53
sure that he'll get over it. But
01:56
right now, everything feels
01:56
wrong in the world. And the very
01:59
first comment is from Cory
01:59
saying there should be a support
02:01
group, just for this issue. Now.
02:05  Alban
This is a very niche
02:05
issue. I don't think this
02:07
warrants a full support group.
02:09  Travis
I mean, it could be it
02:09
could be a very dedicated, you
02:12
know, smaller, smallish group.
02:12
Yeah, I mean, that feels like
02:15
you're gonna get better one on
02:15
one help in a smaller support
02:18
group than a larger group. I'm
02:18
curious, Jordan, because you you
02:21
listen to Buzzcast. Before we
02:21
were really making YouTube
02:25
videos, did you get me an album
02:25
mixed up at all?
02:28  Jordan
It is really difficult
02:28
to differentiate between the
02:32
two. And I actually never I
02:32
don't really watch YouTube, so I
02:36
only ever listened to the
02:36
podcast. So to be honest with
02:40
you, like even after knowing you
02:40
guys, I there's still a couple
02:43
episodes where I'm trying to
02:43
figure out who the heck is
02:45
talking.
02:48  Alban
See, I only hear my voice
02:48
in my head. And so I didn't
02:52
really realize until just now,
02:52
did Thompson actually sound
02:55
enough of like that? It's hard
02:55
to differentiate
02:57  Unknown
sometimes. And you have
02:57
very similar inflections as
03:00
well. So yeah, it can be it
03:00
depends.
03:04  Alban
Well, I'll channel a
03:04
little bit more of like my
03:07
halting cadence, right. Random
03:07
stops in my sentences. Travis
03:13
doesn't have those. So I'll I'll
03:13
throw some more of those in
03:17
there.
03:17  Travis
Just to let know just
03:17
let people know that you're
03:19
talking Alban. I think that's
03:19
that's good. Now we were we were
03:22
chatting about this kind of
03:22
laughing about it. Before we
03:24
started the episode. There was
03:24
actually an episode of how to
03:27
start a podcast, the very first
03:27
Buzzsprout podcast.
03:31  Alban
This is taking it back.
03:32  Travis
Yeah, this is what like
03:32
three years ago, almost three
03:35
years ago album teen. Yeah. So
03:35
we recorded this podcast, just
03:39
to teach people how to start a
03:39
podcast. And it was Alvin and I
03:43
both doing it. And we would
03:43
always do these like goofy
03:47
little intros. Well, for one of
03:47
the intros, Albin starts the
03:51
podcast as me. And so like, the
03:51
hilarity ensues when I brought
03:55
in and say, actually, you're an
03:55
imposter. I'm the real Travis
03:58
and then we, we get to the
03:58
actual meat of the actual
04:01  Alban
probably didn't land
04:01
Travis. Now if you think about
04:03
it, if our voices sound enough,
04:03
like people are just like, a
04:07
weird intro, and then just
04:07
moving on. I don't think it's
04:11
just
04:11  Unknown
a guy with like split
04:11
personality disorder, hosting a
04:14
podcast.
04:18  Travis
Alright, so now let's
04:18
jump into Apple podcasts.
04:22
premium content, it was promised
04:22
back in April, they said this
04:26
epic thing is coming. You're
04:26
gonna be able to make money from
04:30
your podcast in Apple podcasts.
04:30
And in the last two months, has
04:34
just been like waiting for this
04:34
thing to arrive. And now as of
04:39
June 15, it is here so you can
04:39
create a premium or a freemium.
04:45
We're gonna talk about the
04:45
different the distinctions here
04:47
in a second podcast channel
04:47
within Apple podcasts, start
04:50
making money from your show. And
04:50
so Alban just refresh our
04:52
memory. What were the big
04:52
announcements that Apple came
04:55
out with in April that were, you
04:55
know, related to channels and
04:58
things like that, that now we're
04:58
actually seeing live in the app?
05:02  Alban
Sure. So there's a couple
05:02
great YouTube videos created by
05:05
you on our YouTube channel that
05:05
if anyone wants to go and get a
05:09
recap, they can. But I did a
05:09
deep dive at one point into just
05:14
like, how are the channels
05:14
working? And what are the
05:16
subscriptions. So few months
05:16
back, Apple said, if you're just
05:22
listening to a podcast, you're
05:22
going to follow it. And if you
05:27
pay for it, that subscription,
05:27
that makes sense, because most
05:31
things do subscribe to, like
05:31
cable, or, you know, to lots of
05:36
content used to have a YouTube
05:36
premium subscription, or you
05:40
have a Netflix subscription, you
05:40
pay for it. So that kind of
05:44
makes sense that they moved that
05:44
way. And then they built
05:48
channels. So channels are groups
05:48
of podcasts, you can create a
05:55
channel in Apple podcasts you
05:55
can pick which chose to include,
05:59
you can have custom artwork for
05:59
the channel itself. That's kind
06:05
of the first thing you should
06:05
know. Then channels can be
06:09
different variety. So three
06:09
different ones, there's free
06:12
channels, there's freemium
06:12
channels, and there's paid free,
06:17
it really acts like a landing
06:17
page for a podcast network. So
06:23
we actually have one now, that's
06:23
like the Buzzsprout channel that
06:28
has all four of the podcasts
06:28
we've ever made, all included on
06:32
one page, it's kind of nice that
06:32
we can direct people there and
06:35
they can see all of our shows,
06:35
freemium, you know, we're all
06:39
kind of experienced freemium
06:39
stuff in the past. freemium
06:44
allows you to have some episodes
06:44
are free, and some are paid, I
06:49
think this is going to be kind
06:49
of the most common that you want
06:52
to have some content that's free
06:52
to entice your listeners and
06:57
then encourage them to move to
06:57
paid. And then there's some that
07:01
are just totally premium
07:01
content. So that's like luminary
07:06
type shows where everything on
07:06
the channel has to be paid, you
07:10
know, there's, there may be
07:10
like, checkout one free episode,
07:14
or listen to the latest one, or
07:14
30 days free, whatever that may
07:19
be. But eventually, you're gonna
07:19
pay for all of it.
07:21  Travis
Now, Jordan, you've
07:21
actually gone through the
07:24
process of signing up for the
07:24
creator program, putting bonus
07:27
content out there setting your
07:27
pricing, all that kind of stuff.
07:30
So what was what was that
07:30
experience like getting set up
07:32
for the first time with within
07:32
the apple podcast creator
07:35
program?
07:36  Unknown
Yeah, so um, it seemed
07:36
very daunting at first, because
07:41
Apple's instructions are a
07:41
little cryptic, they're a little
07:45
notorious for that, you know,
07:45
not quite as many pictures as I
07:49
would have liked or examples as
07:49
I'm used to. So this is a little
07:53
bit it was a little bit more
07:53
intimidating than what I'm used
07:57
to. However, once I completed
07:57
the process, it was not that
08:02
bad. And they accepted it in
08:02
under 24 hours. So it was a
08:08
pretty quick turnaround time to
08:08
Yeah, I was I was very impressed
08:11
with that. So basically, the
08:11
only thing you have to do is
08:16
after you enroll in the apple
08:16
podcasters program, and you pay
08:20
your 20 bucks, and you sign all
08:20
their paperwork and fill out all
08:24
the different things they need
08:24
you to fill out to be accepted
08:27
into the podcasters program,
08:27
then you need to create a
08:31
channel. And if you are like me,
08:31
and you only have one podcast,
08:36
that might seem a little silly,
08:36
but no worries, it's all part of
08:40
the plan. So you just create a
08:40
channel on your podcast Connect
08:46
dashboard. And then you only
08:46
need five things to get your
08:51
channel going. You need four
08:51
different graphics, the first is
08:54
going to be a transparent logo
08:54
that's in horizontal format for
09:00
the channel. And then you also
09:00
need a channel icon, which is
09:04
some sort of image that conveys
09:04
the channel. It's sort of like a
09:07
profile image for the channel.
09:07
And then
09:10  Alban
kind of square
09:10
orientation,
09:11  Unknown
its square orientation.
09:11
However, it fits in a circle,
09:14
very similar to social media
09:14
icons. So you know, you want
09:18
something that looks good. It's
09:18
a square format, but it also
09:22
looks good in a circle format. I
09:22
haven't seen this in use on the
09:27
platform just yet. So I don't
09:27
know. But that's what it looks
09:33
like when you're setting up the
09:33
channel. And so the third image
09:36
you need is the subscription
09:36
primary promotion image. And
09:40
this is the picture that pops up
09:40
whenever a non subscriber tries
09:45
to access subscriber only
09:45
content on the podcast. And it's
09:51
a it's a 3000 by 3000 square
09:51
pixels. So it's a square image
09:56
and you're going to want
09:56
something on this image. That
10:00
has, you know, your podcast
10:00
branding or network branding.
10:03
And then also some sort of
10:03
banner or indicator to say that
10:08
this is premium bonus plus
10:08
content, however you want to put
10:13
it. And then you get to put a
10:13
little blurb in there about it.
10:17
And Apple has a nice clean
10:17
little button that says
10:22
subscribe, so that's what's
10:22
going to pop up with that image.
10:26
Then the fourth one is the
10:26
subscription promotional banner.
10:30
And this is a teeny tiny little
10:30
1080 by 1080, square mine, I did
10:37
three words in it, and it looked
10:37
cramped. And this shows up, this
10:42
is just the tiniest of tiny
10:42
thumbnails on that screen. So be
10:46
very, very conscientious when
10:46
creating this image that you
10:51
make sure you have very clear
10:51
text and contrasting colors and
10:56
not a lot of things. And this is
10:56
the image that is on the little
11:03
banner that comes up that has a
11:03
little another little blurb, and
11:09
then the subscribe or try free.
11:12  Travis
Yeah, so if I pull up
11:12
your podcast, Jordan, in Apple
11:19
podcasts, at least on the
11:19
desktop app, you can see like
11:22
the episodes that are just
11:22
normal episodes like this
11:25
constellation series twins
11:25
episode, but then these two I
11:29
guess, the strawberry thief and
11:29
the dragon on the north. Are
11:31
these some of your bonus
11:31
episodes right here?
11:34  Unknown
Yes, those are
11:34
subscription only episodes.
11:38  Alban
Okay, let's so can we
11:38
click on one to see what
11:41
happens? Yeah.
11:42  Travis
So if we go to
11:42
strawberry thief, then we get
11:44
this screen that says we need to
11:44
play with a free trial requires
11:48
the subscription to dreamville
11:48
bonus episodes. And then a
11:52
little Is this a summary tag or
11:52
like a little description that
11:54
you upload in podcast Connect
11:54
when you do the episode? That's
11:57
the episode description. Okay,
11:57
gotcha. I see it now. Yep. So
12:01
description. Yep. But then on
12:01
the homepage, you can see this
12:05
little banner below your
12:05
artwork, where it shows the
12:08
subscription, and three days
12:08
free than 399 a month, try for
12:12
free. And it's all synced up to
12:12
your Apple ID. So when you are
12:17
either on a desktop app or on
12:17
your Apple podcast app, it just
12:21
links to whatever payment you
12:21
have. associate with your Apple
12:25
ID. And that's how you pay for
12:25
it. So it's just double click
12:28
face ID and then you're you're
12:28
off to the races.
12:30  Unknown
So the very last thing
12:30
you're going to do to set up
12:33
your channel is to set up the
12:33
pricing and a free trial if you
12:37
want to. And the pricing, can
12:37
you you have a monthly amount.
12:42
And I was really pleased to see
12:42
this with Apple, their monthly
12:46
amounts, even though they were
12:46
set. There's so many of them.
12:53
It's not like Spotify, where it
12:53
was like 399499 or 599. That's
12:56
it. That's all you get kind of
12:56
thing. There's so many to choose
13:01
from. And then on top of that,
13:01
you can optionally have a yearly
13:05
price set where you can offer a
13:05
yearly subscription at a
13:08
discount to your listeners,
13:08
which is super cool. And then on
13:12
top of that another optional
13:12
thing is that you can have a
13:15
free trial set. And the free
13:15
trial ranges anywhere from three
13:20
days to a full year. And so
13:20
those are things that you can
13:24
set up and you'll need to have
13:24
those prices set up prior to
13:29
creating subscriber content on
13:29
your podcast.
13:33  Alban
So what did you end up
13:33
on? As far as price trial?
13:37  Unknown
I had to do some math
13:37
because they take the 30%. So I
13:42
had to say, Okay, what do I want
13:42
in my pocket that would make it
13:47
worth it for me to create this
13:47
extra content for people. And so
13:52
I actually ended up going with
13:52
the 399 tear. Because with the
13:59
transaction fee and the 30% I
13:59
was still getting about $3 out
14:04
of it. And I felt like that was
14:04
a fair price for just a couple
14:08
bonus episodes each month.
14:10  Travis
So if Alvin and I wanted
14:10
to do a special bonus episode,
14:15
revealing the truth about who is
14:15
who, and you can get access to
14:20
it for $99.99 is that a pricing
14:20
option inside of podcast Connect
14:26
because that's some
14:26
scintillating details like free.
14:30
Like, this is a hypothetical.
14:30
This is a hypothetical.
14:34  Unknown
You know what let's
14:34
let's find out how much can you
14:37
charge. So you can charge as
14:37
little as 49 cents,
14:42  Alban
probably a reasonable
14:42
amount.
14:44  Unknown
But you know, you got
14:44
to remember to take out the
14:46
transaction fee and the 30%
14:46
platform fee from
14:52  Travis
so we need forces for
14:52
subscribers in order to get $1
14:56  Unknown
Whoa. You can charge Up
14:56
to $999.99 a month for that
15:05
premium content. Wow. Oh
15:08  Alban
my gosh. I don't, what
15:08
would have to be on this podcast
15:15
for you to be willing to spend
15:15
that much. This is gotta be like
15:21
real thoughts from Ilan musk on
15:21
like when he's gonna tweet about
15:25
Bitcoin prices or something?
15:27  Travis
Something like that.
15:27
Something like that. Yeah, I
15:31  Unknown
actually I can't even
15:31
imagine a person on this planet
15:37
that I would pay that much for
15:40  Travis
Santa Claus, I would do.
15:42  Alban
Let us know, drop a
15:42
comment on this YouTube video or
15:45
shoot us an email to support?
15:45
What would it take for you to
15:48
spend $1,000
15:51  Travis
per month? Yes.
15:53  Alban
What would it have to be?
15:53
You have to be for you to
15:57
actually want to spend that
15:57
much. One thing I remember
16:01
noticing when we were searching
16:01
for your podcast, Jordan was
16:03
that there wasn't a channel for
16:03
your podcast. Yeah, even though
16:07
you had to set up a channel
16:07
because this might be might not
16:12
be a little confused everybody,
16:12
you subscribe, and you pay for a
16:16
channel. And it gives you access
16:16
to all the podcasts on that
16:20
channel. The only time that that
16:20
seems a little bit different is
16:25
when you only have one podcast
16:25
in the channel. And then it
16:30
looks like you don't actually
16:30
find the channel like the
16:34
channel doesn't really seem to
16:34
exist, at least when you search
16:37
in the app, you would search and
16:37
then just the podcast would come
16:41
up and then you subscribe and
16:41
pay for just that individual
16:45
podcast. Is that right?
16:46  Unknown
Exactly. Yeah. So if
16:46
you were to search, my podcast,
16:49
you would not see a channel. But
16:49
if you searched, let's say, you
16:52
know, let's use luminary again
16:52
or tenderfoot. If you search
16:56
those channels pop up. But not
16:56
but because those are networks
17:00
and they have multiple shows on
17:00
the channel. But mine since is
17:04
just my little lonely podcast.
17:04
In that channel, you will never
17:09
see my channel, it will only be
17:09
my podcast, which I actually
17:13
think is very smart of Apple to
17:13
keep down the channel clutter,
17:18
because they're requiring you to
17:18
make a channel but it's not
17:21
necessary for the end user to
17:21
see that.
17:25  Travis
Right. And Jordan, you
17:25
mentioned a couple. So just here
17:28
on the Browse tab. In Apple
17:28
podcasts, you can see featured
17:32
channels. So these are all
17:32
pretty large podcast networks,
17:36
and they run the gamut. So for
17:36
instance, radio topia, their
17:41
freemium model is for 499 a
17:41
month to get ad free versions of
17:45
the shows. And so you wouldn't
17:45
have the baked in host read ads,
17:50
if you subscribed here, which I
17:50
don't know that probably save
17:52
you eight minutes per episode.
17:52
If you don't skip push kit
17:56
Pushkin is same thing,
17:56
uninterrupted listening and
18:01
exclusive bonus episodes.
18:01
They're also dropping in
18:03
content. And they have a seven
18:03
day free trial before you hit
18:06
499 a month. And then luminary
18:06
like you mentioned, everything
18:10
is behind the paywall 499 a
18:10
month. Apparently, they have
18:14
award winning originals. I don't
18:14
know what awards they won. But
18:19
somebody said they were worth
18:19
worth listening to. But
18:22  Alban
then here's like two
18:22
different JD Power awards or
18:25
something.
18:26  Travis
Let for like best long
18:26
term consumer value in a truck
18:29
is that what they call JD Power
18:29
more than
18:33  Alban
four jollies bragging
18:33
about their JD Power.
18:37  Travis
And then here's another
18:37
example broccoli productions who
18:40
I'd never heard of before, they
18:40
have five shows in their
18:43
channel. And it's totally free.
18:43
So this is an example of a free
18:46
channel, where you still have
18:46
that transparent logo that
18:49
Jordan talked about. And you can
18:49
organize all of your shows, any,
18:54
I'm not sure how they decide
18:54
these top episodes. If they do
18:59
it based on downloads, if they
18:59
do it based on something else,
19:02
I've seen a variety of different
19:02
ideas of what this could be. But
19:06
this is essentially the the ones
19:06
that Apple thinks you would like
19:09
the most. And then if we go and
19:09
look at our Buzzsprout channel,
19:14
which is also here. So you can
19:14
see like we just type in
19:18
Buzzsprout we have a bunch of
19:18
our shows, here's our little
19:21
square icon turned into a
19:21
circle. And then if you go to
19:25
our page, this is a transparent
19:25
logo. It's got a little
19:30
background color, and then it
19:30
has our top shows. And then our
19:33
top episodes which are all how
19:33
to start a podcast so that might
19:38
be why we it's it's a download
19:38
based thing. But I also don't
19:42
see the more the most popular
19:42
Buzzcast episode which was the
19:48
one more we did about the DDoS
19:48
behind the scenes murder mystery
19:52
that's not on here on top
19:52
episodes so so who knows how
19:55
they're doing it.
19:56  Unknown
I also noticed that a
19:56
lot of the bigger pot Cast
20:00
network's instead of just having
20:00
the plain color in the banner,
20:06
like the rest of us do, they
20:06
will have an image. And I've
20:11
seen that with pinna. I've seen
20:11
it with tenderfoot. And so I
20:14
think that's another one of
20:14
those things like how they have
20:17
host images only for specific
20:17
podcasts. I think that they're
20:21
doing banner images only for
20:21
specific networks to
20:25  Alban
this is something Travis
20:25
Knight asked Apple
20:29  Travis
are anonymous source on
20:29
the inside are anonymous source,
20:32  Alban
anonymous source. A very
20:32
normal conversation. We asked
20:38
about that. And you're right,
20:38
it's something that they can do.
20:44
It sounds like it's a manual
20:44
process. So they did it for some
20:47
of the largest podcast networks.
20:47
But I noticed that not even all
20:51
of them, that are included at
20:51
launch did it I think the
20:54
tenderfoot channel page doesn't
20:54
have that kind of full bleed
20:58
image. Instead, they just did
20:58
that transparent logo. Oh, I
21:03
don't think if people are gonna
21:03
pay for your podcast content, I
21:07
very much doubt that they're
21:07
like, What does have the full
21:11
bleed image, I'm out. Like,
21:11
that's not going to be the
21:14
deciding factor for anybody. But
21:14
it does look like it's not going
21:18
to be available for anybody
21:18
else.
21:20  Unknown
And I mean, the nice
21:20
thing is, though, that you get
21:23
to choose the color. That is the
21:23
plain background. So I was able
21:27
to keep mine within branding.
21:27
Even though it's the plain even
21:30
though I love to have the fancy
21:30
image in the back or even the
21:36
some of them seem to have a
21:36
transparent kind of like color
21:41
over an image on them. But even
21:41
though I can't have that it
21:46
still looks nice and within my
21:46
branding, not that mine shows
21:50
up. I spent a lot of time on
21:50
that not for it to not show up.
21:53
Because I don't get a channel
21:53
apparently,
21:56  Travis
you just got to create a
21:56
podcast with one episode that
22:00
says go subscribe to the other
22:00
podcast and put that in and I'll
22:02
get my channel and then you'll
22:02
get your your header image and
22:05
everything and it'll look
22:05
glorious.
22:07  Unknown
People will finally see
22:07
all my hard work. Yes, I guess
22:10
that's another thing to think
22:10
about. You know, if you're
22:12
setting up your channel, and
22:12
it's just you maybe don't think
22:16
so much about the logo that
22:16
you're putting in and the the
22:19
icon image for the channel, just
22:19
focus on the subscriber primary
22:24
promotion square, and maybe that
22:24
little 10 1080 by 1080 icon.
22:30
That's with that too.
22:31  Travis
Definitely something
22:31
that I think a lot of podcasters
22:34
will will consider using
22:34
especially, you know, with the
22:37
listener supported model
22:37
becoming more popular for indie
22:40
podcasters whether it's Patreon
22:40
or buy me a coffee, or what are
22:45
some of the other ones like
22:45
glow, I think is one fan pod.
22:49
Yeah. So like these different
22:49
ways that your listeners can
22:52
support you financially in
22:52
exchange for like bonus content.
22:55
This is like one more way of
22:55
doing that for your Apple
22:59
podcasts, listeners. Now,
22:59
Jordan, I know that you have a
23:03
Patreon. Do you still have a
23:03
Patreon going? Are you planning
23:06
on continuing that?
23:08  Unknown
I do. And I do plan to
23:08
continue that because there's
23:13
more content that can be put on
23:13
Patreon, there's more
23:17
interaction with members. And
23:17
it's only I'm on the 8% platform
23:24
fee tier
23:26  Alban
on Apple, you'd be paying
23:26
30% for the first year, and
23:29
after that, it will drop to 15.
23:29
But on Patreon, you're at 8%. So
23:34
significantly better numbers.
23:37  Unknown
Yes, and more that you
23:37
can that can be done with that,
23:41
you know, I get to have polls
23:41
for my listeners on what the
23:44
next episode is going to be I
23:44
can post images or videos or
23:49
behind the scenes,
23:52  Travis
all sorts of things with
23:52
Patreon. Now, if you didn't have
23:56
Patreon going already, and I
23:56
know your audience skews heavily
24:01
Spotify, but if you had you know
24:01
50% or more of your listeners on
24:04
Apple podcasts, and you were
24:04
just getting started. Now that
24:07
you've kind of tasted both, what
24:07
would you think would be like
24:10
the the one to try first to see
24:10
if the listener support model
24:14
would work for you?
24:15  Unknown
Well, I would try one
24:15
of the other membership
24:19
platforms prior to Apple,
24:19
because Apple costs money up
24:25
front. You don't know if it's
24:25
going to work. And it's a 30%
24:29
cut and is a little bit more
24:29
involved. Whereas the other ones
24:35
where you get to just upload
24:35
episodes and you don't get
24:38
charged until someone buys from
24:38
you. That makes a lot more sense
24:42
from a starting off point.
24:46  Travis
So other than Apple,
24:46
which was definitely the big
24:48
news of the week. We also wanted
24:48
to do something we haven't done
24:52
in a little bit, which is just
24:52
ask for questions from our
24:56
awesome podcast community over
24:56
on Facebook. So we've got some
25:00
Questions queued up here for us
25:00
to talk through. And the first
25:04
one that I thought would be
25:04
really great to tackle has to do
25:07
with affiliate marketing. And
25:07
it's very simple. It's from
25:11
Silas. And he just says
25:11
affiliate marketing would be
25:13
great. So Alvin, I know that you
25:13
work a lot in the affiliate
25:17
marketing worlds. So when you
25:17
think about affiliate marketing
25:21
for podcasters, what's the
25:21
advice that you find yourself
25:24
giving to most people? Is it to
25:24
go and find, you know, go and
25:28
try and find a spokesperson at
25:28
Squarespace and like, get hooked
25:31
up there? Or like what's what's
25:31
the best strategy to apply
25:34
affiliate marketing to
25:34
monetizing a podcast?
25:36  Alban
Alright, so let's start
25:36
with what what affiliate
25:39
marketing even is sometimes it's
25:39
called performance marketing.
25:42
Because what's happening is a
25:42
brand or a business is saying,
25:48
Hey, we love to get more leads,
25:48
we'd love to sell more
25:53
Squarespace accounts, we'd love
25:53
for people to buy more fracture
25:57
prints. But we really don't want
25:57
to pay people just to talk about
26:03
our product, because we don't
26:03
know who everyone is. But we'll
26:08
always pay if they can try a
26:08
sale. And so it's a way for a
26:11
brand or business to maybe get a
26:11
little bit less into vetting you
26:16
and be a little bit more
26:16
comfortable and say, Hey, if you
26:19
can do it, go ahead and talk
26:19
about our brand. And if you
26:23
drive some sales, we'll pay you.
26:23
So the way that looks for a
26:27
podcaster is, maybe you go and
26:27
you have an episode where you
26:33
talk about something that you
26:33
actually use, maybe we had an
26:37
episode about, you know, using
26:37
YouTube. And we use vid IQ as a
26:45
tool to kind of track the
26:45
performance of our YouTube
26:47
channel. I don't know for sure
26:47
if vid IQ has an affiliate
26:51
program, but let's say we did an
26:51
in depth discussion of vid IQ, I
26:56
might say, if you use the link
26:56
in the show notes, you can get
27:00
20% off your first month,
27:00
because that's what maybe their
27:04
affiliate program offers. And
27:04
then if somebody clicks that
27:09
link, and signs up that's
27:09
tracked to us, and we would get
27:13
some sort of kickback
27:13
compensation for it. Maybe
27:17
kickback is like the term you
27:17
use when it's like illegal,
27:20
maybe it would be a kickback.
27:20
And that that really works, what
27:26
I see happen a lot is people are
27:26
conscious recommending the
27:30
things that they've heard of
27:30
that they get an affiliate deal
27:35
with. And you really don't want
27:35
to be the person who's just
27:39
promoting the random thing you
27:39
saw. So I know there was a
27:44
period where like a lot of
27:44
Bitcoin companies were doing
27:47
tons of like affiliate
27:47
marketing. Well, it wouldn't
27:51
make sense for Jordan to be
27:51
like, Alright, you're about to
27:54
hear a story to help you fall
27:54
asleep. But first, let me tell
27:56
you about Bitcoin and why you
27:56
should buy $100 so that you feel
28:01
more comfortable sleeping at
28:01
night, and use my code and we'll
28:04
both get an extra 20 bucks.
28:04
Like, that doesn't make sense.
28:07
So I really like finding brands
28:07
that one, you honestly are happy
28:13
to recommend, you know, don't be
28:13
don't recommend things that you
28:18
don't actually want people to
28:18
buy. Because if they buy because
28:22
of your link, and it's a
28:22
terrible experience, well, now
28:25
your trust is on the line, and
28:25
they may not trust your podcast.
28:28
So find stuff you can really get
28:28
a recommendation for optimally,
28:33
find something that is actually
28:33
related to your podcast. So if
28:37
your podcast is about sports,
28:37
we'll go check out seatgeek and
28:42
see if they have an affiliate
28:42
program. So when you talk about
28:45
a sporting event, you can link
28:45
to the seat geek page and say
28:49
and if you buy through them,
28:49
you'll get this discount, and I
28:52
would get compensation for that.
28:52
So find things that are related
28:55
so that you're not kind of like
28:55
shoehorning random products into
28:59
your podcast. And then third,
28:59
you do want to be confident that
29:04
the product that you are
29:04
representing is a product that
29:08
actually will compensate you. So
29:08
in that sports example, it
29:13
doesn't really matter if
29:13
somebody buys a ticket through
29:17
seatgeek, or through the
29:17
official website or through
29:20
Ticketmaster. But you it matters
29:20
to you if one of them's willing
29:25
to give you $5 and the other one
29:25
gives you $50. So if you're if
29:30
you found an area and you're
29:30
kind of torn between two or
29:32
three different products or
29:32
services, go ahead, look at
29:35
their terms, figure out what
29:35
your compensation would be. And
29:39
that can help you make a guess
29:39
as to what you would include.
29:44
One of the best practices that
29:44
you can do on Buzzsprout is to
29:48
use dynamic content to talk
29:48
about some of these products.
29:53
You could just do a let's get
29:53
back this sports podcast, a seat
29:57
geek little reroll where you
29:57
talk about seatgeek. And maybe,
30:02
hey, I'm going to be headed to
30:02
this Yankees game in two weeks,
30:05
I'd love it. If any of my
30:05
listeners went, here's the
30:08
section, I'll be in season, grab
30:08
a seat on seatgeek. And I'll see
30:11
you there. And then you can use
30:11
dynamic text with Buzzsprout to
30:15
actually leave your affiliate
30:15
code in that dynamic text
30:18
section. So that that's dropped
30:18
into that episode, every one of
30:23
your episodes would have that
30:23
intro. And every one of your
30:26
show notes would actually have a
30:26
link to your seat geek affiliate
30:32
code, assuming that exists.
30:34  Unknown
I feel like you know,
30:34
in my personal experience,
30:37
telling people just being very
30:37
upfront that, hey, supporting
30:41
these companies helps to support
30:41
me as a podcaster. And you get a
30:46
discount out of it, that tends
30:46
to push them a little push the
30:51
listener a little bit more,
30:51
especially if they want to
30:53
support you. And they've been
30:53
thinking about getting that
30:56
thing that might be just enough
30:56
incentive for them to purchase
30:59
it through you knowing that you
30:59
will also benefit from that.
31:03  Alban
That's a really good
31:03
point. I've many times been
31:07
about to buy something, and then
31:07
went, why did I decide to put
31:11
this job on zip recruiter, and
31:11
I'm like, I think I heard a
31:14
podcast ad. And I couldn't even
31:14
remember exactly which one it
31:18
was. So I started searching
31:18
like, zip recruiter, and then
31:21
podcasts that I listened to you
31:21
and eventually found like, oh,
31:24
busted in this podcast, and they
31:24
had it and then use their link,
31:28
because you really do want to
31:28
compensate the podcasters that
31:34
you love the most. And, you
31:34
know, they may end up making
31:38
another $10 off of you take that
31:38
little time to search for it.
31:42
And it's also just like very
31:42
affirming that if you're seeing
31:46
Hey, people actually heard me
31:46
say that, and they were clicking
31:49
through it gives the podcasters
31:49
a little bit of confidence. So
31:52
yeah, be upfront, tell people, I
31:52
really endorse this brand. But
31:57
also, if you use my link, I get
31:57
a benefit. Because a lot of
32:01
times people want to give you
32:01
that benefit.
32:02  Travis
Now, Jordan, I know that
32:02
you have monetized your podcast
32:06
in a number of different ways
32:06
have you and I know that you do
32:08
sponsors? Have you done
32:08
affiliate marketing as well? And
32:12
how do you think about those two
32:12
and the strengths and weaknesses
32:16
of each of them. Because I know
32:16
these are these are two
32:18
different strategies that people
32:18
often conflate and they think
32:20
affiliate marketing is the same
32:20
as brand sponsorships.
32:23  Unknown
Affiliate Marketing is
32:23
when someone uses your link or
32:26
uses your code and you get
32:26
compensated for them making the
32:29
purchase. And sponsorships are
32:29
more based on just how many
32:34
people you get the word out in
32:34
front of. So for my podcast, I I
32:41
have more luck with sponsorships
32:41
because I have higher download
32:45
numbers, as opposed to how many
32:45
people would actually purchase.
32:49
So for me, it makes more sense
32:49
to monetize by doing the
32:56
sponsorship, and then just
32:56
charging per 1000 downloads. I
33:01
have tried some affiliate
33:01
marketing. And I think that my
33:06
audience is just not quite as
33:06
involved because my podcast is
33:09
very passive. And it's exactly
33:09
when people are going to bed. So
33:14
even though I'm getting the word
33:14
out about this brand, they're
33:19
not gonna like get out of, you
33:19
know the bed and lean over and
33:24
start buying something that
33:24
right, I need to catch them when
33:28
they're, they're ready to
33:28
purchase. So for me, it's more
33:32
just, you know, talking about
33:32
this brand that you know, I own
33:38
or use and fully recommend and
33:38
putting out my story about that,
33:46
and just kind of getting that in
33:46
their head. So that's why
33:48
sponsorships work a little bit
33:48
better for me personally, and I
33:51
think that you need to take that
33:51
into consideration. You know,
33:54
are your listeners going to be
33:54
in a spot where they'll say, Oh,
33:57
you know what, that's a good
33:57
idea. And use it.
34:01  Alban
Yeah, that makes sense.
34:01
No one's rolling out of bed and
34:04
going like, Oh, I need to go
34:04
ahead and sign up for
34:06
Squarespace. Make my next move
34:06
right now at like 1130 at night
34:10
when I'm trying to get get a
34:10
little bit asleep and that's not
34:13
the time.
34:14  Unknown
Yeah. Oh, man. You know
34:14
what? My mattress is a little
34:17
uncomfortable. I'm gonna buy a
34:17
purple mattress right now.
34:19  Alban
Okay, that actually might
34:19
make sense. You need it you need
34:22
to get a purple mattress be
34:22
like, Alright, you know, what
34:26
are the you're probably
34:26
listening to this because you're
34:28
having trouble falling asleep.
34:28
You might be having trouble
34:30
falling asleep because you don't
34:30
use Brooklyn and sheets and
34:34
pillow from purple. And you
34:34
could use a tufted needle bed.
34:40
This is the perfect setup. Click
34:40
all these legs.
34:42  Unknown
Yeah, and I completely
34:42
agree. I just I still think that
34:46
the CPM model is going to be
34:46
better than the acquisition
34:51
model where people are buying I
34:51
just, it's so hard to get people
34:54
to be actionable when they're
34:54
just ready to snooze. Well,
34:59  Travis
I think what's what's
34:59
Cause this highlights, there is
35:02
no one size fits all approach to
35:02
monetizing your show, right? You
35:06
know, you hear Oh, if I just got
35:06
that sponsor, like everything
35:09
will be better, like I'd finally
35:09
be able to get over the hump,
35:12
quit my job and go sit
35:12
margaritas on the beach with my
35:15
microphone. That's just not it's
35:15
not how it works and what works
35:18
for some podcasts doesn't work
35:18
for others. And so, affiliate
35:22
marketing, brand sponsorships
35:22
are all fine ways of monetizing
35:25
your show, try a couple
35:25
different strategies out, see
35:27
what sticks, see what works for
35:27
you, maybe it's Apple podcasts,
35:30
freemium subscriptions, maybe
35:30
that's what works. But at the
35:33
end of the day, all of them can
35:33
work and do work to a certain
35:36
extent, just figure out what
35:36
works best for you. The next
35:42
question that we had in our
35:42
podcast community, I think is
35:46
something that a lot of people
35:46
listening to this show would
35:49
would really like to hear our
35:49
thoughts on. And that is from
35:54
hippie, hot wing. So I assume
35:54
that's the podcast name. And
36:00
what she wanted to ask was, how
36:00
realistic 1000 downloads per
36:03
episode are for podcasters that
36:03
are growing their indie pods
36:09
organically. Says who might
36:09
really only have 500 or 50 to
36:14
200 downloads per episode, but
36:14
have super loyal listeners, you
36:17
know, especially for podcasters
36:17
that have 50 to 100 episodes
36:21
under their belts and are ready
36:21
to level up like how do you how
36:24
do you break through that 200
36:24
threshold and get up to 1000
36:28
downloads per episode and beyond
36:28
what kind of ideas you guys have
36:32
for for taking an independent
36:32
podcaster that's maybe super
36:36
niche, and super dedicated, and
36:36
kind of breaking through to a
36:40
larger audience.
36:41  Alban
You I'd love to connect
36:41
this with another question we
36:43
had that was about you somebody
36:43
was talking about you always
36:47
feel this need to check in check
36:47
and check your stats. And how do
36:52
you get around like not
36:52
obsessing over the numbers,
36:57
kitchen table discussions, I
36:57
think was the one who had this
36:59
question. One thing I like to
36:59
keep in mind is the medium is
37:06
podcasting. But and we're all in
37:06
these Facebook groups and going
37:11
to communities and going to
37:11
conferences that are all around
37:14
about podcasting. The thing we
37:14
have in common with each other
37:17
is that we are podcasting we do
37:17
not have in common. We don't
37:21
share audience often. And so the
37:21
audience for true crime. I
37:28
remember meeting somebody at a
37:28
conference and she said, I'm
37:31
really not sure if I'm doing
37:31
well. I'm only getting 20, maybe
37:35
30,000 plays per episode are
37:35
like, Whoa, that's really good.
37:39
How long have you been
37:39
podcasting shows? Oh, that's
37:42
good. That's awesome. Yeah, I've
37:42
put out I think four episodes
37:45
already. And everyone around her
37:45
was like, what, how are these
37:50
numbers like possible. And she
37:50
had, I think she had like years
37:55
of like, true crime, like she
37:55
actually worked solving cold
37:59
cases or something. And each
37:59
episode was about a specific
38:03
Cold Case she'd solved. And the
38:03
audience for that is massive.
38:09
And then we've met people who
38:09
said podcasting is the very best
38:12
marketing I've ever done for my
38:12
small business. And they're only
38:15
getting 150 plays per episode.
38:15
And the market was probably not
38:20
bigger than 150 decision makers
38:20
in the entire United States
38:24
purchasing his specific
38:24
software. And so for him, he'd
38:29
already like hit the entire
38:29
target market with just 150
38:33
place. So the numbers are very,
38:33
very different depending on your
38:39
podcast focus. And that's why a
38:39
lot of times Tom will also often
38:44
talk about these stats only
38:44
really makes sense. In the
38:49
context of your goals. If your
38:49
goal is to be famous, or your
38:53
goal is to get a lot of reach.
38:53
Or your goal is to monetize with
38:58
a CPM model where you're selling
38:58
ads, then like you really need
39:02
to be getting really big
39:02
numbers. But if your podcast
39:07
ambitions are a little bit
39:07
different, you're trying to
39:09
drive some sales, you're trying
39:09
to get some paid speaking gigs
39:12
for yourself, you may be just
39:12
want to connect with people in
39:15
your industry, well, then maybe
39:15
down there at 50 to 200 might be
39:20
you're really accomplishing
39:20
those is far as breaking
39:25
through, I feel like there's
39:25
somewhat of a breakthrough
39:29
around 100. That there's, you're
39:29
always going to be growing your
39:34
podcast through word of mouth.
39:34
And that's going to be how a lot
39:37
of people hear about it. Word of
39:37
mouth is going to be difficult
39:40
when there's only 20 people
39:40
listening, you know, so there's
39:43
only potentially 20 mouths
39:43
talking about your podcast to
39:47
their friends. Once you're in
39:47
front of like hundreds or 1000s
39:51
then that gets a lot easy for
39:51
those numbers to kind of
39:53
snowball over time, as more and
39:53
more people are recommending
39:57
your podcast to friends.
39:58  Travis
Yeah, Jordan, I know
39:58
that you're your podcast shot
40:01
off like a bottle rocket when
40:01
you launched it. And I know some
40:05
of that was just, you were
40:05
making a podcast that a lot of
40:08
people were looking for that did
40:08
not exist, which I believe is
40:11
the reason you started it. Yeah.
40:11
But what what have you found to
40:14
be the really helpful marketing
40:14
mechanisms to help you sustain
40:17
that over time and continue to
40:17
grow your audience?
40:19  Unknown
I completely agree with
40:19
Alban that, you know, the
40:23
audience size is completely
40:23
objective depending So yeah, I
40:27
mean, if I'm sure there's some
40:27
niches that if they saw my
40:32
stats, they'd be like, what the
40:32
heck how on earth, but you know,
40:35
in my Nish, I'm actually one
40:35
small guys, which you know, is
40:40
it's kind of crazy if you think
40:40
about it. But I do agree that
40:45
word of mouth is 100%. The best
40:45
way to get the word out just
40:52
absolutely the best way to get
40:52
the word out. And the thing to
40:55
do is to ask your listeners that
40:55
if they bring if you bring value
41:00
to them, to share it with a
41:00
family or friend, just share it
41:04
with somebody, just one person
41:04
this week, if you love this
41:07
podcast, help me out, spread the
41:07
word, just tell one person text
41:12
your mom about it, you know,
41:12
something like that. That's,
41:15
that's a very actionable thing
41:15
that you can do. The other thing
41:20
that I think is so important,
41:20
and I do think that this gets
41:25
overlooked a lot, as opposed to
41:25
actually like marketing the
41:30
podcast, is you have to create
41:30
quality content in a quality
41:36
format. So if you are bringing
41:36
just incredible content, but the
41:43
audio quality is really subpar,
41:43
it's gonna offset that you can
41:48
be giving the absolute best
41:48
advice in the world or telling
41:51
the best stories, but if the
41:51
audio quality is subpar, no
41:54
one's going to want to listen to
41:54
that. So you need to be really,
41:57
really sure that you are
41:57
creating quality content that
42:02
people are going to want to
42:02
share and that people are going
42:05
to be proud of listening to. And
42:05
I don't think that that's hard
42:10
to do, you can do that on a
42:10
really good budget, you can do
42:15
that. You know, I mean, I
42:15
started mine, I think I only
42:17
spent like $75 when I started my
42:17
podcast, like everything
42:24
included, and I just I just
42:24
edited it to death. So that it
42:29
was very quality audio. So even
42:29
though the the environment that
42:33
was recording in and the
42:33
microphone wasn't this most
42:37
expensive and most amazing thing
42:37
I just made sure like couch
42:41
cushions over me, I made sure
42:41
that I edited everything, all
42:44
the noise out and made sure
42:44
everything was just perfect. And
42:48
I think that that helps people
42:48
to easily listen to it without
42:53
the distraction of bad audio.
42:53
And I think that that's a really
42:56
important part of growing your
42:56
podcast is making sure that you
42:59
are doing the best you can.
43:01  Alban
I recently spoke at a
43:01
conference that Hindenburg put
43:04
on called airship one and I was
43:04
presenting on like how to get
43:08
your first 100 listeners. And
43:08
the framework that I outlined
43:12
was you need to be getting
43:12
attention. You know, people you
43:16
need to actually hear about your
43:16
podcast. So there's lots of
43:19
tactics around attention. And I
43:19
think that's what everyone
43:22
always focuses on. When they're
43:22
thinking like, how do I market
43:25
something, they think, what's
43:25
the How do I get attention, and
43:28
that's like putting up
43:28
billboards, you know, for some
43:30
products. But for podcasts,
43:30
there's lots of ways to start
43:34
getting more people to know
43:34
about it. But that's only one
43:37
piece like the next is that they
43:37
have to actually have to build
43:40
trust with people who show up.
43:40
If Coca Cola if one time out of
43:46
50 I got something that was
43:46
totally different and tastes
43:49
like Coke, eventually I'd go i'm
43:49
not buying this anymore. I don't
43:53
trust it. Or if you're by how
43:53
many times have you bought a
43:57
clothing brand. And eventually,
43:57
like the quality goes down over
44:01
time. And you're like, Oh, I
44:01
used to trust this brand. But
44:04
now it's kind of this mass
44:04
market brand. That's not really
44:07
quality anymore, and you lose
44:07
trust. And this happens in a lot
44:11
of areas. And the minute that
44:11
trust is broken, well, then
44:15
people aren't going to start
44:15
recommending it, even if they
44:18
stick around. How does somebody
44:18
look when they recommend your
44:21
podcast, and the person who
44:21
listens is like, man, there was
44:25
a 45 minute rambling segment,
44:25
the host is full of himself. And
44:30
then there's bad audio quality,
44:30
they actually won't want to
44:33
recommend it even if they're
44:33
willing to stick with you. And
44:37
then the third piece of that is
44:37
community. And I really think
44:41
building a community feel is
44:41
critical to getting people
44:47
really brought into your podcast
44:47
ecosystem. Were making the want
44:52
to recommend your podcast. And
44:52
so that includes things like
44:55
maybe setting up a Facebook
44:55
group or a discord or have good
44:59
pods. anywhere that you can have
44:59
a communication with your
45:04
podcasters and let them know,
45:04
hey, there's actually only 200
45:07
people that listen to this
45:07
podcast. So I actually
45:09
appreciate all of you. And if
45:09
any of you want to be in this
45:14
group with me and tell me how to
45:14
improve the show what you like
45:16
what you don't bring people
45:16
along for the ride, air, it's
45:20
very easy to hear a podcast in
45:20
your ears. Think I bet there's
45:25
like 10s, or hundreds of 1000s
45:25
of people listening to this, and
45:29
then feel like not as connected
45:29
to the hosts. To hear that a
45:34
podcast that I really loved was
45:34
only getting 200 plays, I'd be
45:38
sending them like, outreach, and
45:38
we say, thank you so much for
45:41
the show. Here's what I love
45:41
about it. Here's a great
45:44
episode. What about this article
45:44
that you didn't see that you
45:48
guys will love it, whatever it
45:48
may be building that community,
45:52
and maybe even being honest
45:52
about how small the show is,
45:55
sometimes it's a great way to
45:55
bring people in a little closer.
45:59
So now they have a vested
45:59
interest in actually helping the
46:01
show grow.
46:02  Unknown
Yeah, I would love to
46:02
piggyback on that a little bit,
46:05
you know, on social media, they
46:05
say don't post and ghost. And
46:09
that's kind of similar to
46:09
podcasting, you know, you don't
46:12
want to like just put something
46:12
out there and then not be
46:15
involved with anything and not
46:15
interact with any of your
46:19
listeners. And that's such a
46:19
great way to make them feel. So
46:22
even if you do have 1000s and
46:22
1000s of listeners, it's not
46:26
hard to answer their emails, or
46:26
do a listener survey and mention
46:31
them in the episode, bringing
46:31
their ideas respond to their
46:35
comments on social media, and
46:35
that makes them feel so valued.
46:41
And that's so important to your
46:41
listeners. So even if you know
46:46
even if they do you think that
46:46
you have 10s of 1000s of
46:50
listeners, then you responding
46:50
to them and taking time to
46:55
acknowledge them and taking time
46:55
to appreciate them. It's that
46:59
much more impressive to them,
46:59
and that much more meaningful.
47:04  Alban
I remember I had a
47:04
friend, email, Seth Godin, at
47:08
one point just to say like, Hey,
47:08
I noticed this with the podcast.
47:13
And if Seth or anybody on the
47:13
team wanted help, I'd love to
47:16
help. And then Seth Godin
47:16
replied to them and was like,
47:19
thank you so much. Here's what I
47:19
was thinking I appreciate the
47:22
offer. And it was surprising,
47:22
and for them that they told me,
47:27
that turns out, that's actually
47:27
something Seth Godin is really
47:29
into is being like, well, people
47:29
took the time to write me, I
47:33
would like to respond. And if
47:33
Seth Godin can do it, take 1015
47:40
minutes out of his day, to go
47:40
back and respond to some maybe
47:44
not every single email, but
47:44
quite, you know, to handful,
47:48
that you can take time out of
47:48
your day to respond to a few
47:51
people. And if it gets
47:51
overwhelming, you can always
47:53
turn it off at some point. But
47:53
that's the whole point of
47:56
podcasting is that connection,
47:56
and will mean a lot to your
48:01
listeners to get one or two
48:01
personalized emails where they
48:05
actually know you listen to what
48:05
they said. And you heard them
48:08
and you're taking what they
48:08
think into consideration.
48:12  Travis
Yes, all of those are
48:12
great tips. I don't even have to
48:14
weigh in, I got to be Kevin for
48:14
the for the segment, just not
48:17
say anything. If you want to
48:17
learn more marketing promotion
48:22
strategies to help grow your
48:22
audience, we're actually in the
48:24
middle of a 12 part podcast
48:24
marketing series over on
48:29
Podcasting Q&A. So if you listen
48:29
to the podcast version of
48:31
Buzzcast, just go find
48:31
Podcasting Q&A inside of our
48:34
Buzzsprout channel if you happen
48:34
to listen on Apple podcasts. Or
48:37
if you're on YouTube. The next
48:37
video will drop on Monday, here
48:41
on the channel. So just stay
48:41
subscribed, and you'll continue
48:43
to get awesome podcast
48:43
marketing. Goodness, well,
48:46
Jordan, do you want to do the
48:46
the honor of taking us out with
48:50
our outro?
48:51  Unknown
Absolutely. So if you
48:51
are not already a member, join
48:55
the Facebook Buzzsprout podcast
48:55
community we're always looking
49:00
for people to help and give
49:00
input and collaborate with and
49:06
if you do set up an apple
49:06
channel, let us know we'd love
49:09
to hear about your experience
49:09
with that. So with that, thank
49:12
you for listening and keep
49:12
podcasting