Alan Hart, marketer and advisor to the world's best marketers and companies, leads intimate conversations with the world's most dynamic chief marketing officers (CMOs) and business leaders. Alan goes further than other marketing podcasts to learn CMO strategies, tips, and advice. Alan and his guests reveal what makes a great brand, marketing campaign, or turnaround. Learn from the personal experience and rich stories of these marketing and business leaders so you can unleash your full potential. Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.
https://www.marketingtodaypodcast.com/
episode 265: 265: Being a Good Steward of Data with Privacy Lawyer, Odia Kagan
Odia Kagan is a Partner and Chair of GDPR Compliance and International Privacy at Fox Rothschild LLP, a US national law firm. She has advised more than 200 companies of varying industries and sizes on compliance with GDPR, the California Consumer Privacy Act and other US data protection laws.
In this episode, Odia and Alan discuss why marketers should care about data protection and what they should be paying attention to in the connection between marketing and data. For those unfamiliar with CCPA and CPRA laws, Odia breaks down what each means and why they are relevant to marketing.
Odia says, “Consumer trust is aligned with privacy compliance.” As the interview continues, you'll hear more references to the emerging cookie-less world, consumer trust, and mindfullness that all data collection isn't good data collection.
In this episode, you'll learn:
- Why marketers should care about data protection
- What it means to be a good steward of data
- The relationship between privacy laws and UX design and experience
Key Highlights:
- [01:31] What led Odia to pursue privacy law
- [02:38] Care about data protection
- [05:15] Be transparent about what you do with data
- [10:45] Be mindful of how you share data
- [12:45] What Odia thinks marketers can solve
- [19:36] Breaking down CCPA legislation
- [24:34] Breaking down CPRA legislation
- [31:15] Privacy laws with UX design and experience
- [35:20] Meeting consumer expectation
- [38:00] A defining experience that made Odia who she is today
- [39:10] Odia's advice to her younger self
- [40:00] Odia's impactful purchase
- [41:05] The brands and companies Odia follows
- [42:38] What Odia says is today's biggest threat and opportunity for marketers
Resources Mentioned:
- Odia Kagan
- Fox Rothschild (law firm)
- GDPR
- Apple IDFA impact
- Third-party cookies explained
- California Consumer Privacy Act (CCPA)
- California Privacy Rights Act (CPRA)
- Virginia Privacy Legislation
- ICO – Age appropriate design code
Subscribe to the podcast:
- Listen in iTunes (link: http://apple.co/2dbdAhV)
Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday.
Hosted on Acast. See acast.com/privacy for more information.