Alan Hart, marketer and advisor to the world's best marketers and companies, leads intimate conversations with the world's most dynamic chief marketing officers (CMOs) and business leaders. Alan goes further than other marketing podcasts to learn CMO strategies, tips, and advice. Alan and his guests reveal what makes a great brand, marketing campaign, or turnaround. Learn from the personal experience and rich stories of these marketing and business leaders so you can unleash your full potential. Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.
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episode 266: 266: Standing Out in the Crowd with Torchy’s Tacos Scott Hudler
Scott Hudler is the CMO of Torchy's Tacos, an experiential craft-casual restaurant. In this episode, Alan and Scott explain what that means.
Torchy's was founded a decade ago in Austin, Texas. The concept was an elevated street taco. Today they have over 83 locations in seven states and plan to add a hundred company-owned restaurants in the next five years.
Learn how being individually owned instead of a franchise helped them grow and how they lean heavily on experience and grass roots marketing.
In this episode, you'll learn:
- The intersection between fun and business
- Great customer experience shines through the abundance of choices
- Meeting customers where they want to interact with you
Key Highlights:
- [01:45] Scott's favorite city
- [03:22] The brands Scott has worked for
- [06:01] What made Torchy's the next “right” move
- [07:16] Torchy's backstory
- [12:06] Executing a winning formula
- [14:00] Not a franchise but individually owned
- [17:07] Making the leaps to grow
- [18:35] How the food industry will change post-pandemic
- [20:15] Overcoming the abundance of choices
- [21:41] Experiential marketing at Torchy's
- [26:22] A defining experience that made Scott who he is today
- [30:30] Scott's advice to his younger self
- [31:20] Scott's impactful purchase
- [32:38] The brands and companies Scott follows
- [34:35] What Scott says is today's biggest threat and opportunity for marketers
Resources Mentioned:
- Torchy's Tacos
- Scott Hudler
- Michael Rypka (Texas Living Story)
- GJ Hart, CEO, on the Managing Partner internal ownership model
- Airpods Pro
- Todoist (app)
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- Listen in Spotify (Link: http://spoti.fi/2mCUGnC )
Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday.
Hosted on Acast. See acast.com/privacy for more information.