PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.
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episode 76: Finding the Harmony in SMM, SEO, and Content Creation with Awario’s Elizabeth Shydlovich
In This Episode… We talk with Awario’s Elizabeth Shydlovich about SMM, SEO, and content creation. We talk about organic reach, how social media has become pay-to-play, and what the future of SEO and SMM look like. Show Notes · [00:54] Are you a coffee or tea drinker? · [01:25] Can you give a brief description of your expertise? · [01:59] Is SMM getting harder or more expensive? · [04:14] Is it hard for small businesses or big brands to get organic reach? · [05:27] Is SEO, SMM, and content closely tied together now? · [07:29] How will drop-in/drop-out audio be incorporated into SMM? · [08:47] Are we going to have separate strategies for podcasting and drop-in/drop-out audio? · [11:03] Are PR pros going to have to learn how to edit audio and video? · [12:41] What is the new frontier for SEO? · [14:33] Fun question: If you could create a new way of tracking people what would it be? · [16:00] Final thoughts · Elizabeth Shydlovich was our guest today. Learn more about Awario Thanks so much for tuning in. Join us again next week for another episode! · Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review!
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