PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.
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episode 77: Getting back to the Fundamentals of Marketing with TradePending’s Chief Marketing Officer Matthew Davis
In This Episode… We talk with TradePending’s Chief Marketing Officer Matthew Davis about messing, supply chain issues, used car market, virtual events, tech startups, and more. If you’re in the tech startup industry this is a great episode to learn about how to market your software and why one-on-one meetings are great for connecting with journalists. Show Notes · [00:35] Are you a coffee or tea drinker? · [01:12] Can you give a brief description of your expertise? · [02:20] How can PR pro craft a message about their product when there are supply chain issues? · [05:04] Have you seen an uptick in customers wanting to know the value of their used car? · [06:16] How do you see PR pros using virtual events to launch their software? · [08:12] Would it be better to have one-on-one meetings with journalists? · [09:00] Should product launches include more content than before? · [10:35] How do you see your software accelerating online car buying? · [12:05] How can smaller startups market their product to their customers? · [13:00] How has the tech startup industry changed in 2020 and 2021? · [15:47] What should PR and marketing pro learn from this year? · [17:32] What will the future look like for PR pros? · [20:52] Fun question: If you could create a marketing dream team, who would be in it? · [22:03] Final thoughts · Matthew Davis was our guest today. Learn more about TradePending. Thanks so much for tuning in. Join us again next week for another episode! · Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review!
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Hosted on Acast. See acast.com/privacy for more information.