Focus on WHY

Focusing on the importance of WHY, Amy Rowlinson asks her guests to share their WHY - essentially what it is they do and why they do it. The Focus on WHY podcast is a collection of relatable, uplifting and inspiring conversations seeking to inspire you with differing perspectives provided by guests who are at differing stages in their careers, business and life. The intention of this podcast is to encourage you to focus on your WHY, to enable and empower you to achieve your desires.


187 Business from the Heart with Catherine Watkin

After 10 years of searching for her own personal fulfilment, Catherine Watkin found the solution to help all the helpers, healers, servers and the difference makers in the world to reach more clients. When Catherine took a moment to listen to what her body was saying, she finally understood that her purpose had been with her in her heart all along. Trusting those feelings and moving forward, she uses all her years of expertise to help others to run their own business from the heart.


“Just trust those feelings and keep moving forward and trying different things. As long as you're moving, you will get feedback that will enable you to course correct. You will find your way to whatever it is because I think we will all find our purpose.”

Free Offerings:

The 7 Steps to Yes! – free video training

Watch these bite-size videos and learn step-by-step how to effectively guide your potential client through a conversation that ends with them saying "Yes please!" to working with you – in a way that feels totally authentic and comfortable for both you and the client (videos are just 3 minutes long and will have a bit impact on your ability to comfortably enroll clients!  

Take the Authentic Sales Style Quiz 

Discover what your natural strengths are when it comes to sales (even if you can’t see it yet), as well as what why you might currently be struggling with sales, including some tips to get you started having more effective sales conversations – that you can actually enjoy! 



Clockwork by Mike Michalowicz -

The E-Myth Revisited by Michael E Gerber -



Catherine Watkin is the UK’s leading expert in heart-centred sales.

After a highly successful 20+ year career in sales, Catherine works with business owners who are gifted and passionate about what they do but struggle in business because they feel awkward about using traditional sales. 

She teaches them how to sell in a way that feels authentic and comfortable – and most importantly gets them great results so they can grow a great business while still feeling true to their values. 

Catherine is an authentic and inspiring role model for how it is possible to create a successful business without resorting to sleazy or manipulative sales and marketing techniques.





Amy is a Life Purpose Coach, Podcast Mentor, Top 1% Global Podcaster, Speaker, Mastermind Host and Property Investor. Through coaching and workshops, Amy works with businesses to Focus on WHY to create people-centred environments, by improving productivity and employee engagement by focusing on fulfilment, values and purpose.

Amy inspires and empowers entrepreneurial clients to discover the life they dream of by assisting them to make it their reality through their own action taking. Helping them to focus on their WHY with clarity uniting their passion and purpose with a plan to create the life they truly desire.

If you would like Amy to help you to launch your podcast or to focus on your WHY then please book a free 20 min call via

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HOSTED BY: Amy Rowlinson



The views, thoughts and opinions expressed in this podcast belong solely to the host and guest speakers. Please conduct your own due diligence. 

*As an Amazon Associate I earn from qualifying purchases.


 2021-07-08  41m