A Midlife Less Ordinary

"A Midlife Less Ordinary" is the not so series guide to being cool older dudes by two middle-aged British guys "Wayne & Trev" Who have decided to take midlife on by encouraging others to make the most of their lives. This genuine and humorous podcast is accessible to all and features a variety of topics presented in an easy to digest format.Season 1 featured the guys going on a nostalgic trip and approached a few masculine topics such as beard clubs, growing beards, grooming and exercising. Season 2 has a more broader appeal as the guys invite expert hobbyist's onto the show who showcase their pastimes and offer advice whilst other episodes focus on up and coming musicians and artists and showcase their talents and how we can all enjoy their work. Whatever the subject is, as others have found, you will have a good time with Wayne & Trev, new episodes every Sunday.

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episode 27: Iron Imperium: Strength And Honour [transcript]



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 2021-07-11  45m
 
 
00:00  intro
You're listening to amid
00:00
life less ordinary, the weekly
00:05
podcast giving you the lowdown
00:05
on becoming a cool older dude.
00:11
The good times are not a faded
00:11
memory, it's time to start
00:15
living them again. And here are
00:15
your hosts Wayne and Trev
00:25  Wayne
Hello and welcome to this
00:25
week's edition of amid life less
00:28
ordinary. My name is Wayne and
00:28
this episode is entitled iron
00:33
Imperium strengthen honour and
00:33
trips here Trev strengthen
00:38
honour
00:39
strengthen Honour, I was just
00:39
gonna say two things you lack in
00:43
abundance. Dan researcher Celia
00:43
sought us wine. He got me going
00:51
in just a penny of it. Oh Kenny
00:51
of it. London's Yeah,
00:56
well, let's, let's talk about
00:56
how you can get some strength
00:59
and honour. Yep. Now we haven't
00:59
got time for that. Maybe another
01:04
time. We need all the time in
01:04
the world to work on you with
01:07
that. So we thought we'd do that
01:07
this week. All talking about
01:12
clothing brands. The importance
01:12
of a brand in with people is is
01:17
high is well, isn't it?
01:20  Trev
Yeah, to be an item you
01:20
never grow out of it either.
01:23  Wayne
And there's brands
01:23
popping up everywhere. Trev
01:25
isn't there?
01:25  Trev
Yeah, there is. Yeah, the
01:25
thing is, we've big brains. We
01:29
all wear a lot of knives and
01:29
stuff I'm a sucker for I always
01:32
I've been a kid all the way
01:32
through it, you know? But the
01:36
trouble is it's also generic,
01:36
isn't it? Yeah, one company do
01:41
one thing and then they're all
01:41
want a piece of the pie so they
01:45
just follow suit. So you're just
01:45
buying a similar product we just
01:49
different namely, none of its
01:49
really inventive is it none of
01:54
its like one company might have
01:54
covered like take you back to
01:57
like the Reebok pumps because we
01:57
remember that kind of stuff. And
02:01
next minute it was kind of like
02:01
all issues new then every other
02:04
brand i'd appear at Nike that
02:04
pumped up in different different
02:08
boats in different parts of the
02:08
baseball boats. So this is it's
02:12  Wayne
just beyond branding in
02:12
it there's more so yeah, the
02:15
concept of the actual type of
02:15
product but the actual brands
02:19
themselves I mean, you ever I
02:19
mean I've got a few statistics
02:23
here in the UK or you'd never
02:23
guess what the top 10 fashion
02:27
and clothing brands would be
02:27
based on voting system avid go
02:32
at number one you just say Mark
02:32
funny enough pro Mark are in
02:35
there. I would Yeah. I know you
02:35
know a lot about pro
02:40  Trev
Mark but I love them. To
02:40
be honest. I bought some
02:43
smashing cardigans from Primal
02:43
Smash.
02:47  Wayne
Nick and again. Back to
02:47
that but yeah, the top 10
02:51
fashion clothing brands in the
02:51
UK in order. Clark's at number
02:55
one said comfort comfortable
02:55
padding yes next night, Levi's
03:02
TK Maxx, North Face matalin
03:02
prime mark and Reebok. So from
03:07
that I'll take a lot of
03:07
adventure walkers. A lot of
03:10
cheap shoppers. And
03:14  Trev
you are one Yep, variants.
03:14
Well,
03:16  Wayne
I'm looking at you now a
03:16
word of mouth. It's not you say
03:19
you say what you come in with
03:19
today. Well, you coming out in
03:22
today when you're going to pick
03:22
out another white Armani t shirt
03:25
or you draw?
03:27  Trev
Armani man Yeah, it's
03:29  Wayne
terrible. You know, this
03:29
is something he likes something
03:32
it's just a fit. But to be fair,
03:32
you know, this episode is all
03:36
about thinking outside the box
03:36
with your brand in
03:38  Trev
Yeah, very quickly. You
03:38
know those mics you mentioned
03:41
there which are fine. And I like
03:41
some of their stuff. And I'm
03:44
very surprised. He shows you if
03:44
if a private company tried you
03:49
know, but no face Yeah, now I've
03:49
got 1.0 of course it's nice gear
03:56
is good quality. Yeah, you gotta
03:56
buy the mic similar jack
03:59
wolfskin and that are similar
03:59
and if you
04:01  Wayne
go on holiday to Iceland,
04:01
you're sorted you know i mean a
04:04
supermarket. Yeah, exactly.
04:04
Because our holiday there all
04:08
the time because we're stuck at
04:08
eyewear no face gear in in
04:10
Iceland. The supermom you do you
04:10
do understand? Well, usually
04:14
usually you have to wear
04:14
shlesinger and so right now I
04:16
shouldn't go down this road.
04:16
Should I carry more? carry more?
04:21
Lonsdale carry more Lonsdale
04:21
anyway
04:25  Trev
right The thing is, take
04:25
it back 10 years no fight we're
04:29
just for like as you say
04:29
adventure walkers mountain
04:32
climbers. And it just shows you
04:32
how a band at band me bounces
04:37
Have you climbed. Loads loads
04:40  Wayne
well I'm not ashamed to
04:40
say get me started on them.
04:48
Anyway. No face. He's a good
04:48
He's a
04:54  Trev
good kid do drugs case.
04:54
And honestly, yeah, one point he
04:59
would just for those Talk to
04:59
people. And it shows you that it
05:03
only takes about a kind of
05:03
influencer of a rapper or
05:07
something to wear their gear.
05:07
Yeah, and kids clamour for it.
05:12
Yeah. But so they will know. And
05:12
it what makes me what might it
05:15
must be great if you work for
05:15
those brains and then all of a
05:19
sudden, your day comes? Yeah,
05:19
you know, they've always known
05:23
for that kind of adventure gear
05:23
and thermal gear and gore tex,
05:27
then all of a sudden, they just
05:27
got their day, every dog as he's
05:30
dying,
05:31  Wayne
I mean, must be like,
05:31
what what have we done to I
05:33
don't know if there was a
05:33
marketing ploy where they really
05:36
kind of I think they'd literally
05:36
I think it corresponded with
05:39
that kind of adventure where to
05:39
start with and it caught on and
05:42
the quality and the branding
05:42
just collided and and just
05:46
become that kind of, you know,
05:46
what you're getting is not
05:49
cheap, is it that that you get
05:49
what you pay for the stuff these
05:53
rugged and you know, it's been a
05:53
rocky well worn. Yeah, it's like
05:58
me. You Yeah. A well worn, well
05:58
worn wallet. Yeah. It could have
06:04
been a lot worse to me then. So
06:04
to be fair, that's quite polite.
06:08  Trev
You know, the ones you
06:08
ever read or written
06:12  Wayne
down this road, but But
06:12
yeah, so today was talking to a
06:18
guy who had the concept of iron
06:18
Imperium, the brand, which is
06:23
inspired by the Roman gods. It's
06:23
dominico from iron Imperium is a
06:28
marketing expert. He came up
06:28
with the brand during the
06:30
lockdown. And trebs been a big
06:30
admirer of the brand for some
06:35
time and the concept behind it.
06:35
Yeah.
06:37  Trev
Could you so different?
06:37
Yeah. Yeah, easy. Something like
06:42
i'd completely new approach. You
06:42
know, there's so many saturated
06:48
kind of tattoo brains, skulls,
06:48
daggers, that kind of stuff. And
06:54
don't get me wrong, or what I
06:54
like a lot of that gear, I think
06:56
is cool. But all of a sudden,
06:56
Dominic's goes come up with
07:01
something completely different.
07:01
And it just caught my eye
07:03
straight away. Yeah, no, but it
07:03
obviously explained all the
07:06
roots of it.
07:07  Wayne
Yeah. be interesting,
07:07
passionate behind the brand,
07:10
which is what it's all about at
07:10
the end of the day.
07:12  Trev
He certainly he couldn't,
07:12
you couldn't run a brand like
07:15
that, with all the detail he
07:15
puts into it. And not know a lot
07:19
about it know exactly, you know,
07:21  Wayne
well, let's find out over
07:21
dominico Hi, Don, thanks for
07:27
coming on the podcast today. We
07:27
just like to ask you as a first
07:31
question, what is the ethos
07:31
behind the Iron Imperium brand?
07:35
And and why did you start the
07:35
brand?
07:39  Dom
So yeah, so I had the idea
07:39
for a few years. And the idea
07:45
was to create something that had
07:45
an identity, you know, there's
07:49
so many brands out there, that
07:49
everybody now is doing a
07:52
clothing brand, they just take a
07:52
logo, or you can go on any kind
07:55
of website and buy logos and
07:55
putting on your T shirts to try
07:59
to sell it. But the idea was to
07:59
create something that would be
08:04
inspired by what the Roman
08:04
Empire was. Yeah. And also there
08:10
is so many brands into the in
08:10
around the concern with the
08:14
Vikings providing the greater
08:14
the things that can be
08:17
inspiring. But the thing there
08:17
was so much culture was that the
08:22
Roman Empire in particular, not
08:22
only the Roman Empire and saying
08:25
the Romans but in particular is
08:25
also great Egyptian person,
08:29
because the Romans they were
08:29
taking everywhere they were
08:31
going the culture of the place,
08:31
they were finding, they were
08:35
thinking by for themselves,
08:35
changing it. They were loving
08:39
everything that we're finding.
08:39
And the idea of basically
08:43
arrived, I had this idea in a
08:43
festival. So I was one of the
08:47
first I don't remember if it was
08:47
the Office of the download. You
08:54
know, in the morning you wake up
08:54
You don't even know
09:00  Trev
who I am. No, he doesn't
09:00
even know who I am. I've done
09:07
I'd introduce myself.
09:11  Dom
And you you wake up in fear
09:11
that will the cold well, because
09:15
you've got sleep maybe was warm,
09:15
but then the morning is cold.
09:18
You don't even know how to reach
09:18
the toilet so I wouldn't. And I
09:25
think instead of thinking about
09:25
life, what he came to my mind
09:28
was, I think something about
09:28
Roman Empire could be something
09:33
that
09:34  Wayne
like you do at Download
09:34
Festival with a hangover.
09:37  Trev
Yeah. Duration of story, I
09:37
thought was when I've had
09:42
hangovers done,
09:43  Wayne
but I've never come up
09:43
with that.
09:45  Trev
I've never come I've never
09:45
thought I'm gonna start a
09:49
cleaning company about a longest
09:49
pier in the world in south in.
09:53  Wayne
Yeah. And also, when I
09:53
said to him, we're doing a
09:55
podcast about brands. He said,
09:55
That's brilliant. He said last
09:59
time I was there. He said I saw
09:59
Carl Fogarty when the world
10:01
superbikes. I'm like, No, it's
10:01
not brands. It's not. It's not
10:06
that See, this is what I'm up
10:06
against. So yeah, that's very
10:09
inspiring. Done. Yeah.
10:11  Dom
Maybe he might be the
10:11
environment because he's kind of
10:15
towards the festival where
10:15
there's no plot makes you feel
10:21
like you are in the middle Asia
10:21
your dozen years ago?
10:26  Wayne
Yes. You can see that
10:26
like the start of Gladiator when
10:28
they're fighting in a Germania?
10:28
Yeah, that's, yeah.
10:32  Dom
Yeah. And actually, I think
10:32
was the toughest because they
10:35
are first they have the organic
10:35
toilet, not the ones where you
10:38
you instead of using there's no
10:38
flush. You go to this half
10:43
bottle of plastic yet to take
10:43
these. Yeah. The name and you
10:47
have to throw it on the
10:51  Trev
side. That was Hellfest.
10:51
Done. Yeah. Yeah, I've never
10:57
been to hell fish. I'd love to
10:57
go there. In credible festival.
11:02  Dom
No, it's amazing. I was
11:02
able to download and I decided
11:07
to do both. The week after
11:07
weekend after weekend, so was
11:13
crazy. The download was a year
11:13
where download that was called
11:16
download. It goes all the
11:16
rockin. Yeah, I left everything
11:22
there. Then we do that every
11:22
year we used to do Yeah,
11:28  Wayne
why am I left? I left a
11:28
free 100 quid tent. They did not
11:31
like one of these little cheap
11:31
ones. It was like a 300 quid.
11:34
And I didn't earn a lot of money
11:34
and then days. Yeah.
11:39  Trev
Back to that question. Dom
11:39
if you don't mind. I love the
11:42
way you spoke about the Viking
11:42
thing because we all are the
11:46
Viking thing is cool. But it's
11:46
so overdone, isn't it? There's
11:50
so many companies, because it's
11:50
easy, I think for companies just
11:54
to jump on that and I appreciate
11:54
it with a TV show. But you know,
11:59
he to me is has become just
11:59
like, too large. It's just
12:04
become blank again. And what
12:04
you're doing is totally
12:07
different. That is well called
12:07
like great stuff.
12:09  Dom
Yeah. It's easy to you
12:09
know, all everybody knows all
12:13
the nobody knows Thor now. But
12:13
basically, there were there was
12:18
a culture two years, 2000 years.
12:18
So which is could be 1000 years
12:22
before the Vikings. Yeah. And
12:22
we're also being inspired by by
12:26
by God's Mars to match the world
12:26
which was Rs Rs in the crib for
12:33
the Greeks at the end the Roman
12:33
gods from the Greek, Roman god.
12:40
They can be inspired that these
12:40
soldiers that are going to war
12:44
they were screaming, Strangford
12:44
Horner. And they were driven by
12:48
by by mass, they will be
12:48
believing that Augustus for
12:52
example, the first Roman
12:52
Emperor, he decided he put this
12:57
new to the different version of
12:57
mass our schools, not the
13:03
vengeful. And then they were
13:03
believing that Mars was soaking
13:07
himself of the blood of the
13:07
enemies. So
13:12  Trev
we'll call great man of
13:12
war album title. They're just
13:16
kind of all over that dome. All
13:16
right. So when when did you
13:22
start the brand?
13:24  Dom
October 2020. Right? No, I
13:24
think I think it's October
13:29
2020s. When I launched the day,
13:29
I launched a truth door. So the
13:34
day of the launch, the name of
13:34
the launch was the 12th of
13:38
October and in Roman history,
13:38
when they when to scale back
13:44
from Persia. Well, at that time
13:44
was called Pasha Pasha. And he
13:49
came back with the with them
13:49
with an historic piece with the
13:53
Parsons. Yeah, and with this
13:53
kingdom, then the Romans were
13:56
not never been able to really
13:56
conquer the Lords of loss. And
14:01
so I it's, it's for tonight is a
14:01
day of luck. And that's why I
14:05
launched in that day. The
14:05
decision to launch was during
14:10
the COVID. You know, COVID has
14:10
been good. It's been bad for
14:14
loads of things, but basically
14:14
follow loads of other people
14:17
made us think about life think
14:17
about what to do focus on other
14:22
things. So I had spare time so
14:22
they know what I can do. I can
14:26
focus on what I always wanted to
14:26
do something on my own, and work
14:31
on this and started working on
14:31
it on. I had already started
14:36
before COVID To be honest,
14:36
trying to find the illustrator
14:39
the designer on the con
14:39
developing the concept by finger
14:45
spit it out to being the colour
14:45
times of him from from April.
14:48  Trev
I think a lot of people
14:48
who I know whine or say this is
14:51
where a lot of people, as you
14:51
say did and that's the whole
14:54
idea of this podcast is to look
14:54
at what you can do. Yeah, and I
14:58
do something different with We
14:58
do exactly the same to me why?
15:01
Yeah, in the
15:02  Wayne
COVID sad times exactly
15:02
the same as dome. Yeah,
15:05  Trev
exactly our time was used.
15:05
So you couldn't be your mind for
15:08
this show, mate. And you really
15:08
are.
15:11  Dom
That time also to, to focus
15:11
on health as well to have a
15:16
better lifestyle bonds. I've
15:16
been doing so much work out to
15:21
doing the COVID times, you know,
15:21
a toe in the park than usual and
15:27
the idea was let's try to come
15:27
out from these bad situations
15:31
stronger than we were before.
15:31
Exactly. Yeah. Real not on
15:35
words. You know, people saying
15:35
we're gonna go out of these
15:37
stronger, we're gonna be better.
15:39  Trev
Yeah, but they don't try
15:39
to go back and documentation for
15:45
it like that slogan. come out
15:45
stronger. Yeah,
15:47  Wayne
but that's the thing
15:47
though. Did your brand's all
15:49
about inspiration isn't it so it
15:49
lends its hand to it and you're
15:53
living that you're living proof
15:53
that that can be done? And the
15:57
COVID you're right COVID is
15:57
there's either people that have
16:00
been inspired and come out
16:00
stronger and with more skills
16:03
and there's people that have let
16:03
them selves go a little bit and
16:06
perhaps not used it to its best
16:06
time you know, so there's that
16:09
you know, it's great that
16:09
there's a brand there that
16:12
hopefully inspire people
16:15  Trev
he's actually looking at
16:15
me but he said Peter let our
16:18
selves go because
16:28  Wayne
you're too nice don't
16:28
know isn't doing hula size in
16:32
the park. That's that's about as
16:32
good as it gets.
16:39  Trev
That's my limit. It's not
16:39
really I do trade wind dragons.
16:42
You again, Wayne's got a
16:42
question for you about the kind
16:45
of
16:46  Wayne
Yeah, I was I was gonna
16:46
ask actually don't because
16:48
obviously I'm interested in the
16:48
present as well. But the thing
16:51
is, we've closed and Trev and I
16:51
met up earlier funny enough
16:54
because we've got so much in
16:54
twice that we have for the
16:57
unknown wanting to try on. And I
16:57
know I in traipse, we both
17:02
trained but I'm quite heavy and
17:02
and trebs a bit slimmer, more
17:05
athletic. And so when I buy
17:05
clothes I have to buy them so
17:10
they're fitted because if I have
17:10
too big it just looks like I'm
17:14
fat. If it looks like it no in
17:14
fact Yeah, that is exactly who I
17:25
am. But you know these new
17:25
actually is fine just as I was
17:28
gonna ask you it is that
17:28
something you looked at when you
17:32
created the clothing brand? Is
17:32
it a good fit for kind of guys
17:36
that are built bigger kind of
17:36
thing?
17:38  Dom
Yeah, well, I tried to do
17:38
was I I looked into loads of
17:43
different tissues. And so what I
17:43
started doing was as I'm at home
17:49
I couldn't go in a warehouse or
17:49
anywhere else and select the
17:53
website there's certain ordering
17:53
different quality of tissues and
17:58
I was looking to find a tissue
17:58
that could be free on the top
18:03
and then could be a bit larger
18:03
on the bottom on the on the come
18:09
that's how it is I choose the
18:09
right one.
18:12  Wayne
Okay, because it shows
18:12
your arms as well for I can say
18:14
you're just not quite sure which
18:14
I like I prefer
18:17  Trev
disco muscles. Yeah, I
18:17
really like to show the disco
18:20
master resolve. It's good, you
18:20
train yourself, obviously, you
18:25
know about that kind of fit and
18:25
what you want from it. You know,
18:31
that's that's the good thing I
18:31
think if you because I was going
18:33
to ask you as well. Who is your
18:33
kind of target audience for this
18:37
domain? Because obviously you've
18:37
got a big music influence in it.
18:41
Because I picked up on that and
18:41
obviously is a gym influence
18:43
today. So are you just trying to
18:43
kind of pitch in to all those
18:48
kinds of people you know,
18:50  Dom
really the old you said
18:50
before I want it to be
18:53
different. So I have my
18:53
passions, every metal music, gym
18:59
workout, history, mythology. So
18:59
I said I need to combine all the
19:06
things that I like because if I
19:06
need to run my own business and
19:10
it was fun Yeah. It needs to be
19:10
something that could appeal to
19:15
people that likes heavy metal
19:15
the lights and the lights also
19:19
history and mythology something
19:19
that has a purpose a real
19:22
meaning. You know, I don't it's
19:22
in the gym when I go to the gym
19:28
so people goes in the gym they
19:28
use all these really popular
19:31
bands so the one you know the
19:31
other no I know gonna mention
19:36
some but
19:44
not not usually museum medalist
19:44
in the gym. You know someone
19:48
that we that I don't meet them t
19:48
shirts or Metallica, or if they
19:52
do that Metallica t shirts
19:52
probably is the is the primary
19:56
one or the other one. Nothing
19:56
against prime I was banned I go
20:05
towards creator and by the
20:05
Creator ban exactly the same any
20:11
kind of banned malware and
20:11
everything that they do I don't
20:13
buy that one that is
20:16  Trev
exactly the same. And why
20:16
is very much like that because
20:19
he's always got like an avid t
20:19
shirt on. He's
20:25  Wayne
gonna say something
20:25
serious they know
20:28  Trev
where's your influence
20:28
with with pride you know,
20:31
nowadays or not? That's one pet
20:31
hate of mine. I'm glad you said
20:35
that. That you see people in
20:35
Ramones t shirts, look nine two
20:41
songs by them. Yeah, the thing
20:41
grates me, you know, you just
20:46
think, just listen to the band.
20:46
Say, go. And we watch TV. And
20:53
there was a presenter on there.
20:53
And he had a white zombie t
20:58
shirt. And I was always a
20:58
massive fan of white zombie. I'm
21:02
not such a big fan of Rob Zombie
21:02
stuff, but white zombie or
21:06
worship back in the day. And I
21:06
looked at him and I thought, I
21:10
bet he's got no idea if he's
21:10
even a band. I bet some stylist
21:16
has bought that for him and gone
21:16
where that because rock metal t
21:21
shirts are cool. It's like when
21:21
David Beckham was weighed on
21:24
Exodus t shirt. Yeah, I'll never
21:24
listen to like fabulous disaster
21:29
ever has to be nice if David's
21:29
listening to this, he can phone
21:34
in or write to us and he can do
21:34
the tracklist you see I've got
21:38
it.
21:44  Dom
Kind of facial for some
21:44
people. I remember when I was
21:47
1716 I was waiting mice layers
21:47
to share of taking the piss out
21:52
of me to say what is this? What
21:52
is most blood everywhere? Use it
21:58
to sell. But yeah, I listen to
21:58
the band. So I had a friend who
22:02
brought me tissue from Detroit
22:02
and ozone is a German band.
22:06  Trev
bionics we were supposed
22:06
to the band was in one point
22:09
we're down to support them
22:09
because they played in South End
22:13
Believe it or not, I'm sure it
22:13
was named one of the German
22:15
bands you know I remember them
22:15
yeah, they were good.
22:19  Dom
I didn't know them when she
22:19
she offered me this as a gift.
22:23
And so I'm not gonna put this
22:23
because I don't know the band if
22:26
someone saw me so I had to
22:26
listen to all the songs Yeah,
22:33
you know, I feel like
22:33
something's in my myself I
22:36
needed to do so. Brad Yeah, this
22:36
this will be different. They
22:40
also the way I'm trying to
22:40
picture the story of Romans or
22:45
the Greek or the Egyptian is in
22:45
a much more dark way which may
22:49
influence I like scars I want to
22:49
use cards. So one of my tissues
22:53
for example, Mars, Mars is
22:53
crushing scars, or the Korean
22:59
the mortar Praetorian is a scar
22:59
and and also the newsreader that
23:04
I choose and ideas to use
23:04
different elusive for different
23:07
series of T shirts. But I want
23:07
to look on people that were used
23:12
to do t shirts for metal band.
23:12
And actually the one of the guys
23:15
that I picked he's been doing t
23:15
shirts for for create or for
23:19
behemoths for the mobile gear.
23:19
So really
23:25  Trev
yeah, you're in good hands
23:26  Wayne
you're not talking about
23:26
being in good hands Dom I've got
23:29
so hopefully set and talking to
23:29
crushing skulls actually is is
23:32
your chance to that was great.
23:32
You could now get your chance to
23:38
crush tribs skull in the in the
23:38
weekly test the guests segment.
23:42
Are you happy to take part in
23:42
that? It's it's all about Roman
23:46
mythology. Surprise, surprise.
23:46
What a surprise.
23:51  Trev
He's gonna get you cyber
23:51
out and he's gonna kill. It's
23:56
good because now follows my page
23:56
on Instagram. They're gonna have
24:01
a laugh if I make it wrong.
24:04  Wayne
This is always the
24:04
problem, but it's just a bit of
24:06
fun. But unfortunately, you got
24:06
to listen to this first. Test,
24:11
test, test, test. Test the
24:11
guest. Okay, quick first
24:19
question to you. Rome is
24:19
commonly thought to have been
24:24
founded in what year? Is it?
24:24
It's multiple choice? Is it 30?
24:28
Free c 1201 c? 578 BC, or 753
24:28
BCE? The third 1578 BC A Yeah.
24:47
Unfortunately, DME because it's
24:47
a way that is not an easy one to
24:55
start with. To be honest. The
24:55
correct answer. Don't ever go
24:57
trick. No, don't but the correct
24:57
answer was 753 BCE. This trade
25:05
was better or something. Yes. It
25:05
wasn't a great question. So to
25:14
get to know this one now at
25:14
question two Trev Trev who was
25:18
the second the king of Rome? You
25:18
don't need the multiple choices
25:21
do I don't know any of them so
25:21
you better was it Julius Caesar?
25:27
I know that one. Was it numa
25:27
pumpless was it Romulus suffered
25:32
during Star Trek, or was it
25:32
Vespasian? Romulus? No, Tom,
25:43
would you like to do that? Let
25:43
me give Trevor that first item
25:50
is no marble Bailey's way. Ah,
25:50
that's a mistake. That question
26:11
freedom. What was the Emperor
26:11
Caligula said to have done
26:15
during the Magnum in psidium
26:15
Rama excuse my pronounciation
26:20
The Great Fire of Rome basically
26:20
in 64 c. a. He ran while Rome
26:26
burned. He fiddled while Rome
26:26
burned. Caligula was not the
26:31
Emperor or he slept while Rome
26:31
burned.
26:36  Dom
So the media says that he
26:36
fiddled but there are some
26:40
theories He probably didn't buy.
26:40
Was this where they read
26:47  Wayne
your sign effed Oh,
26:49  Trev
yeah, yeah.
26:52  Wayne
Unfortunately, again, the
26:52
correct answer apparently is the
26:59
correct me if I know I'm just
26:59
reading it but the correct
27:02
answer was Caligula was not the
27:02
Emperor. It is common fault that
27:05
while Rome was burned in 64,
27:05
CIA, Emperor Nero sang the sack
27:09
of alien. Elon was another name
27:09
for Troy and Nero is said to
27:14
have thought the fire in Rome
27:14
was comparable to the sacking of
27:17
Troy I don't really understand
27:17
all this. This could be wrong
27:21
where you can challenge if you
27:21
want done we asked for it.
27:27  Trev
Must be right that
27:27
Caligula was fiddling. No.
27:31  Wayne
I'm not going there with
27:31
you travelling this question.
27:35
The question was really really
27:35
bad it was good question, but it
27:41
was tough. feel this way but I'd
27:41
love to take credit for it been
27:49
a great question done, but I
27:49
just copied and paste.
27:52  Trev
I thought curriculum was
27:52
just like, a full time old guy
27:56
there. Yeah. Probably no GS
27:56
about a time I thought during
28:01
the fire. You just had like one
28:01
big gangbang wouldn't he?
28:05  Wayne
He always lowers the tone
28:05
of every This is a serious
28:08
brands discussion on a Roman
28:08
Empire quiz. And you're just
28:12
going their truth. Right. Okay.
28:12
Question for this to trim isn't
28:18
it? Who changed the religious
28:18
face of the Empire with his
28:22
edict edict that is of Milan in
28:22
free? 13 See, was it delirious?
28:29
Trajan, Constantine, or Caligula
28:29
again, he popped up again. It's
28:36
been he's been invited to
28:37  Trev
get involved. Now the only
28:37
reason I'm gonna say
28:42  Wayne
I'm just gonna say
28:42
Constantine because you know,
28:44
the appeal with
28:46  Trev
not just a film is a comic
28:46
book. hellblazer. So I go way
28:50
back. My I'm not just one of
28:50
these film nerds. Did I go You
28:54
sure you want to go Constantine?
28:54
Yes. Do you really? Don't
28:57  Wayne
you want to change your
28:57
mind?
28:59  Trev
Now you guess I know.
28:59
You're trying to make
29:04  Unknown
us good. Dogs helping
29:07  Wayne
you and he's to coin
29:07
because this thing wasn't a good
29:11
idea because he's not in a car
29:11
now. I knew there was
29:14  Dom
also the thing is that
29:14
constantly was crowded. Daniel,
29:19
you're
29:22  Wayne
alive adding values add
29:22
value to the value a value as
29:26
well. Question five. Don, who
29:26
was the last emperor of the
29:32
Western Roman Empire? Was it Rob
29:32
mula, or gustiness? Julian? It
29:38
just in the second or maxentius?
29:38
Could you please repeat who was
29:45
the last emperor of the Western
29:45
Roman Empire? Yeah, and it's
29:50
Romulus augustinus juliann just
29:50
in the second, or max inches was
29:58
the first one you All right,
29:58
good to put it in my mind in
30:05
Italian. My Italian isn't great.
30:05
Sorry.
30:13  Trev
If there's one thing I
30:13
just want to say now is because
30:17
dicus is that there's no way
30:17
we're gonna get through this.
30:24
Without me mentioning.
30:27  Wayne
You've done it. You've
30:27
done it. It's there. It's out
30:29
there forever. Question 60 you
30:29
Trove quickly? What? What
30:35
structure are developed by
30:35
Romans revolutionised the way
30:39
that society lived by bringing
30:39
running water into cities? our
30:43
nose? Yes. And can your sewage?
30:43
Oh, yeah, they see it as I was
30:49
reading, I was thinking he's
30:49
gonna know this. And I don't
30:52
want you to get it. So now I'm
30:52
gonna feel like I'm gonna give
30:55
you an impossible answer. Now go
30:55
on.
30:57  Trev
Duncan. Get that one all
30:57
empanada?
30:59  Wayne
There isn't any others?
30:59
I'll just make one up I suppose.
31:03
What was the now going in? What
31:03
structure developed by Romans
31:08
revolutionise the way that
31:08
society? Multiple choice? I'd
31:13
say irrigation? What? Answers
31:13
drip? Is it? foreign? Is it
31:21
aqueducts? Is it Hadrian's Wall?
31:21
Or Roman roads? aqueduct. Brian,
31:34
give it up. That was a very easy
31:34
one. To be fair. I don't I don't
31:37
know that really easy. One
31:37
popped in amongst all the
31:39
others. I don't want Don to feel
31:39
but still, that was a dumb one
31:43
that I think I believe that was
31:43
free? Of course he did. Yeah.
31:47
Because he was only my
31:47
pronounciation the way to get
31:49
the other one is really good. He
31:49
could he could work with me.
31:57
He's not going to be here
31:57
anymore. Now.
32:01  Trev
Wish me luck, an Anglo
32:01
Italian one.
32:05  Wayne
Italian carpet South
32:05
Indian. So Tom, I'd like to ask
32:11
now, what were the biggest
32:11
challenges for you for getting
32:14
your clothing brand right to the
32:14
market? Yeah, so
32:19  Dom
there were loads of
32:19
challenges in the beginning,
32:22
because for me was completely
32:22
new and been working in
32:25
marketing, mostly all my life,
32:25
but another launched and closing
32:30
brand. So one of the biggest
32:30
challenge was to select the
32:34
right t shirts. So to find the
32:34
word to which t shirts from they
32:40
sell. So I started buying the
32:40
loads of different t shirts to
32:45
understand the which quality I
32:45
wanted to go for. And then to be
32:49
honest, they might be there
32:49
might be challenges in and yeah,
32:53
the other challenge was
32:53
understanding how could they do
32:56
to deliver the logistics, all
32:56
this kind of stuff. But I spend
33:00
loads of time looking at the
33:00
different options that are on
33:03
the web. So I think today tends
33:03
to the internet. It's much more
33:08
easier to to learn. So you can
33:08
really, if your time and you you
33:14
can use the internet in a really
33:14
good way to find out the
33:18
resources. There's so many
33:18
resources around you can find it
33:20
on YouTube on Google itself and
33:20
and then read and basically that
33:26
was the thing trying to
33:26
understand that word that I
33:29
didn't know before you did the
33:29
marketing side.
33:32  Wayne
Sorry contrary
33:34  Trev
I'm hoping you're
33:34
listening to this because the
33:36
internet is not just not just
33:36
it's not so you can learn
33:41
dolmens told you now. Lots of
33:41
things.
33:46  Wayne
I'll interrupt my my
33:46
Pornhub session just to learn
33:49
about brands. Next time I want
33:52  Trev
to learn there as well.
33:52
Frequently insights,
34:01  Wayne
sign about marketing and
34:01
everything. Obviously you're
34:03
experienced in marketing,
34:03
actually looking at your
34:06
photoshoots and everything very
34:06
professional were you Is that
34:09
something you have done
34:09
professionally? Or is that
34:11
something you do yourself with
34:11
your experience from from
34:13
marketing? Oh, thanks. So
34:16  Dom
the photoshooting was was
34:16
difficult. So the first photos
34:21
basically I had to take it in
34:21
the kitchen of my house and then
34:25
the art is done by one of my
34:25
friends. Oh wow. And then
34:30
transform the kitchen with
34:30
candles and stuff like that. And
34:35
then I have other photos that
34:35
have been done by people that I
34:39
met in this experience on
34:39
Instagram. So Sangha is really
34:44
like my brand. And they said we
34:44
will be called to do so I can do
34:48
some photo shooting for you if
34:48
you want just send me the T
34:52
shirts. So for me zz I send them
34:52
t shirts, they do the pictures.
34:57
I have a couple of guys that did
34:57
it for me. I think He's a really
35:00
great job, girls as well. And
35:00
then I have some other
35:04
photoshooting with, in
35:04
particular for the women stuff.
35:08
I have another friend in Rome,
35:08
they tell me I did a photo
35:12
shooting day with a model. So I
35:12
have to say, is happening really
35:17
day by the so some of them have
35:17
been studied at the beginning or
35:21
the friendly design of happiness
35:21
by others, they're arriving with
35:25
people that lacks my brand. And
35:25
then I send them my T shirts or
35:29
any kind of different clothes
35:29
that they do the pictures for me
35:33
really suit. See, I
35:33  Wayne
really suits the
35:34  Trev
brand doesn't hold
35:34
average, though, isn't it? It's
35:37
not what you know. So you know,
35:37
the good places. One thing I
35:42
love about Don's social media
35:42
thing, especially on Instagram
35:47
is the little kind of historical
35:47
questions you put up. Yeah,
35:51
you'll put a picture of like a
35:51
ruin or something. And you're,
35:55
it's so different to just people
35:55
just adds context, doesn't it to
35:59
the brand. That's what gives dum
35:59
dums brands such a cold identity
36:04
because it is and being a bit
36:04
older as well, when I obviously
36:08
young guys would like and girls
36:08
because it's sort of skulls and
36:11
stuff, which is brilliant. But
36:11
for older guys, it's not just
36:15
sort of cartoony, if that makes
36:15
sense. A lot more classic
36:21
looking. You know? Yeah, that is
36:21
great. Yeah, he's brilliant. To
36:24
be honest, I'm talking about
36:24
your company. Have you got
36:27
anything sort of know that
36:27
you're looking at doing or maybe
36:30
a product that you haven't done
36:30
before? Because I don't one
36:34
thing I love wearing is sort of
36:34
baseball caps and stuff like
36:37
that. And I don't know if you've
36:37
done caps or anything that would
36:39
be something that you know, I
36:39
feel a thirst and point of view
36:42
would be very interested
36:45  Dom
Yeah, no yeah, they'll be
36:45
looking to caps or be looking to
36:48
the other items are looking
36:48
painful in particular. And those
36:53
so there are loads of people
36:53
that does martial arts, boxing,
36:57
they're liking my brand. And one
36:57
guy he just fought two days ago,
37:03
Saturday night actually on
37:03
independent or is an Italian
37:08
silk who he told me and you is
37:08
been wearing my T shirts, he
37:12
loves it. So probably in the
37:12
future what I'm thinking also to
37:14
do nmma line, probably like this
37:14
kind of because also the a bit
37:22
more colourful, probably because
37:22
I must be at the moment on
37:25
focusing on black stuff. Read
37:25
but a bit more powerful. So I
37:31
think more some stuff around me
37:31
time so so that difference
37:38  Trev
one thing you talk about
37:38
all the time and talk to me not
37:41
sleeveless t shirts. Yeah. I
37:41
love winning because that goes
37:45
back to my like metal roots
37:45
because I was always kind of
37:48
yarns on my T shirts. You try
37:48
getting hold of like bigger
37:54
brains. Like Jim why'd you take
37:54
in hold of sort of tank tops
38:00
that aren't vests you know?
38:00
That's one thing I'm all I've
38:04
always searched for. I've always
38:04
trained in like sleeveless t
38:07
shirts in the summer and you
38:07
just can't buy really good ones.
38:11
You know it's just but something
38:11
like that for your mind would be
38:14
brilliant. It really would. and
38:14
I
38:17  Dom
are looking to I want to do
38:17
the right one because also the
38:22
some of the 10th terms is also
38:22
high white. Our low high word is
38:26
going to be the big guns I think
38:26
cutting my T shirts myself.
38:32
Yeah, exactly. Yeah. Reading me
38:32
on Instagram to ask me for 10
38:37
tacos needless so I told them
38:37
you can cut it at home and I'm
38:42
not selling it and I don't reply
38:42
the way it's going to be I don't
38:48
really cut it I like it. It's
38:48
going to be nice to cut the T
38:53
shirts
38:54  Unknown
out that's all I have
38:54
to do. I can't all mine. I can't
38:58
I can't mine and
39:02  Trev
it gets some horrible
39:02
stains out I get as well
39:05
underneath my armpits.
39:09  Wayne
He can't be bothered to
39:09
just use deodorant. Yeah.
39:13  Dom
Moderate motorizing t
39:13
shirts that have been added for
39:16
20 years probably and I got told
39:16
the sleeves are probably soon is
39:20
going to be only the logo
39:26  Trev
rush t shirt like that.
39:26
And a Thin Lizzy one and a Tesla
39:30
one that are just going to so
39:30
quickly jump in and kind of
39:34
finish up because obviously
39:34
musics a big passion of mine and
39:38
same for wine. But who are your
39:38
favourite band don't who are who
39:44
are the ones?
39:46  Dom
I have so many depends on
39:46
the time but I think the first
39:49
metal band that I haven't
39:49
listened to was Manu also have
39:55
it here.
39:57  Trev
Oh wow man. She
40:00  Dom
probably my favourite but
40:00
it's different I wouldn't say
40:04
favourites because I like called
40:04
Metallica. I don't mean the old
40:07
one of course. And then yeah,
40:07
what's new for me for now? Lambo
40:13
god I love them a lot more
40:13
difficult creator behemoths read
40:20
probably a manual read on made
40:20
and they've been with my with me
40:24
for my life so probably.
40:27  Unknown
Have you ever seen man
40:27
in the wall live? Manuel? Yeah.
40:31
Yeah so me so loud, unbelievable
40:37  Dom
to see them and seeing them
40:37
here and I was supposed to go to
40:42
Germany this year twice in two
40:42
days. I travel a lot for
40:48
concerts. Yeah, so I've done a
40:48
few weeks abroad is cool.
40:55  Wayne
So the brand is iron
40:55
Imperium dome. Where where's the
40:59
best I know that it's I think
40:59
he's iron imperium.com isn't it?
41:02
But yeah, is that the best place
41:02
for people to go to find your
41:06
brand? Yeah, I
41:07  Dom
don't know the commerce
41:07
still too small to go on Amazon
41:11
all these kinds of kinds of
41:11
things below my
41:14  Trev
won't be long because your
41:14
call the coldness of it might
41:18
deserve to get out there is a
41:18
brilliant Yeah, and why I
41:21
straightaway because he's so
41:21
different. Yeah, treasure trove
41:25
loves it.
41:25  Wayne
I will. I'm gonna have a
41:25
look. I'm gonna get older. So
41:27
now you've told me they'll fit
41:27
my huge muscular physique DOM.
41:33
Okay, site myself. Yeah, that's
41:33
great. You wait, yay, brilliant.
41:41
That's great. We will I will put
41:41
all the links to obviously the
41:44
website and Instagram Dom on the
41:44
website. It's been great to have
41:47
you on thanks for coming on and
41:47
giving us context to your brand.
41:50
You know, we wish you every
41:50
success in the future. Yeah,
41:54
definitely. Well, a lot of
41:54
thought has gone into that brand
41:59
in droves. Yeah, great. Yeah. I
41:59
love what you said you know,
42:03
each helmet is attributed to the
42:03
correct Legion and everything
42:08
else. I don't think I'll get
42:08
Giorgio Armani coming on here
42:11
and about to explain these
42:11
little ego in such eloquent now.
42:15
So I'm gonna order some adames t
42:15
shirts because I like I mean,
42:20
the passion behind the brand as
42:20
well you can tell exudes from
42:23  Trev
the history in that is
42:23
great is like education. Oh,
42:27
it's like, you know, someone's
42:27
not going to look at a T shirt
42:29
and go is the wrong helmet.
42:29
skulls got anyone around him?
42:34
Yeah, can we all do that in
42:34
films don't weigh course on that
42:36
word. So you're not going to get
42:36
caught out like that. And the
42:40
thought has gone into it. That's
42:40
what I like is not just kind of
42:43
Oh, that looks cool. just slap
42:43
it on there makes no sense. But
42:46
it looks so nice. See, it's
42:48  Wayne
a lot better fit because
42:48
even for that, you know, because
42:53
that kind of heavy metal in a
42:53
sense. gym where Yeah, yes.
42:58
cater for all of that. So I can
42:58
wear it. You can wear it. Yeah,
43:01
you know, youngsters could wear
43:01
it. And it's and the passion
43:04
behind it kind of gives it an
43:04
ethos, which I think is a little
43:06
bit different to everything else
43:06
at WWW dot iron imperium.com and
43:11  Trev
women's gear
43:12  Wayne
men out Yeah, I'd say we
43:12
mean if you check out their,
43:15
their, their models and their
43:15
photoshoots so very engaging
43:20
with the brand. It's like yeah,
43:20
you know, Roman Chinese.
43:23  Trev
Yeah, your Instagram thing
43:23
has got a lot of little history
43:26
questions on it. Yes, you can
43:26
you can go and answer like you
43:29
could have done with reading
43:29
that before
43:31  Wayne
you go in in a quiz with
43:31
him to be honest
43:33  Unknown
probably should have
43:33
done probably should have done
43:34
that way so we keep it we can go
43:34
anywhere. Yeah, we can. Yeah. We
43:40
always bet in research. That's
43:40
my that's my that's gonna be
43:43
messy. We
43:43  Wayne
test against it. Oh,
43:45  Trev
yeah. l Willow is better
43:45
than a researcher. Oh, there's
43:49
no
43:50  Wayne
it's worse now that you
43:50
want me to take out that other
43:52
episode. But But yeah, I N
43:52
imperium.com. Search it out.
43:58
You'll find it. Yeah, you can
43:58
tell lovely. Go support the
44:02
brand. Play the small boys. Go
44:02
for it. Yeah. Oh, f we can save
44:06
that have locked down. Great
44:06
idea. We'll put all the links on
44:09
the website as always. That's
44:09
www dot i n l o podcast.com.
44:14
Give us some abuse. We drive
44:14
lunch. He reads it and then goes
44:18
to sleep grind. Yeah, it's so
44:18
fun. Yeah. And we'll see you on
44:22
the next one. Cheers drive. Yes,
44:22
everyone.
44:28  intro
Thanks for listening. If
44:28
you enjoyed this episode, and
44:31
you'd like to help support the
44:31
podcast, please leave a rating
44:34
and review and visit our website
44:34
at www dot A mlo podcast.com to
44:40
check out all the links in the
44:40
resources in the show notes.
44:43
start living them good times.
44:43
See you next time.