Winning is fun but WINNING BIG results in success that is sustained. Brands who WIN BIG have three secrets: They have VISIBLE Leaders who lead from the front, UNIQUE customer experience that is different, delivered consistently and evolves over time and AUTHENTIC brand stories that connect emotionally.These are universal secrets to win big in business, in career and also in sports.Tune in to listen to stories from leaders from all walks in life to put you on the path to winning big.
https://www.arjunsen.com
episode 29: Don't Blend in with the Background
S04E29: Don't Blend in with the Background with VIP guest Paige Arnof-Fenn
Paige Arnof-Fenn is the founder & CEO of global marketing and digital branding firm Mavens & Moguls based in Cambridge, MA. Her clients include Microsoft, Virgin, The New York Times Company, Colgate, venture-backed startups as well as non-profit organizations. She graduated from Stanford University and Harvard Business School. Paige serves on several Boards and is a popular speaker and columnist who has written for Entrepreneur and Forbes.
Listen to this powerful Secrets to Win Big episode with Paige Arnof-Fenn in which she and Arjun take a deep dive into what it takes to properly and purposefully understand a brand and it’s customers.
Here is what to expect on this week’s show:
- Common areas every brand needs to address when they work with Paige.
- Lessons about competition from Paige’s time with Coca-Cola.
- How to understand market research.
- Lessons from focus groups.
- Pieces of advice for start-ups and non-profits.
- Paige’s advice on using social media.
Links Mentioned:
http://mavensandmoguls.com/
Connect with Paige:
LinkedIn: https://www.linkedin.com/in/paigearnoffenn/