Podcast Pontifications

Black Widow killed it at the box office and with streaming revenues last week. Even with hundreds (or more) of illicit copies o uploaded to various torrent servers within hours of the movie’s premiere. 

Last week, Macmillan Publishers repurposed their Stories from Among the Stars podcast feed and are now releasing full audiobook versions of some of their most popular titles on that feed. They’re the first (at least the first I can think of immediately) big publisher to officially adopt this model and use it with their expansive catalog. 

What these two examples demonstrate is a drum I’ve been beating for years: The container often matters as much as the content.

And as has been proven time and time again, digital containers aren't cannibalistic to other forms of content. 

If you’re more than just a podcaster, you should ride this again-trending wave. If you do in-person consultations, consider putting out a few online, self-serve courses. Try your hand at a video series of you walking people through a process you’ve mastered and are well compensated for. Or make an audio-only version that doesn’t require visual elements and release it as a podcast. Record yourself making your podcast and put it live on TikTok or the next new thing. 

Do whatever it is you do, customized for as many containers as you can, to give your source content the legs it deserves because you're much more than just a podcaster. Assuming you want to be.

I think we're seeing the reemergence of a trend of using podcasting as a vehicle to spread content, but not the only vehicle to spread that original content.

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Links Mentioned:

• Advancing Podcasting -  http://advancingpodcasting.xyz

• Black Widow’s box office and streaming success - https://variety.com/2021/film/box-office/marvel-black-widow-box-office-opening-weekend-1235016977/

• MacMillan’s Stories from Among the Stars podcast - https://us.macmillan.com/podcasts/podcast/stories-from-among-the-stars/

• The Three-Body Problem on Amazon - https://amzn.to/3AWqnh5

• Podiobooks.com acquired by Scribl - https://scribl.com/info/podiobooks-now-scribl

• Scott Sigler’s podcast - https://scottsigler.com/

• Cory Doctorow’s podcast - https://craphound.com/podcast/

• Paul E. Cooley’s podcast - https://shadowpublications.com/

• Support Evo on Buy Me A Coffee - https://www.buymeacoffee.com/evoterra

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A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/how-to-add-legs-to-your-content-with-podcasting

https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come.

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Evo Terra, with the help of Allie Press, produces Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe today at https://PodcastPontifications.com

Photo by Miguel Orós on Unsplash

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th. Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions. Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few. You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com. If you or someone you know needs help, or if you want to get more involved, here are 5 resources: 1. ShoutYourAbortion.com is a campaign to normalize abortion. 2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions. 3. Abortion.cafe has information about where to find clinics. 4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet. 5. Choice.CRD.co has a collection of these resources and more. We encourage you to speak up! And spread the word.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
Chartable - https://chartable.com/privacy
Podsights - https://podsights.com/privacy