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The last word in podcasting news... every Thursday in Podland, James Cridland from Podnews in Australia and Sam Sethi, from Sam Talks Technology in the UK, join forces to review and analyse some of the weeks top podcasting news from around the world. They also interview some of the biggest names making the news. This podcast is sponsored by Buzzsprout and Riverside FM.

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episode 33: Podcast SEO: stuff the title and forget the description, it's only a B medium anyway!? [transcript]


Join James Cridland and Sam Sethi

With Special Interviews:

  •  Nick Hilton, CEO Podot with NEW Podcast " The Town That Knew Too Much" 
  • Zach Moreno & Rock Felder Co-Founders of  Squadcast.FM
  • Jemily Rime, BBC R&D (jir506@york.ac.uk)


Podland News

1.  Exclusive:
Do podcast apps use your podcast’s description to help people find new shows? Should you put your guest’s name in your episode title? Which apps search which bits of your RSS feed? Three weeks in the making, Mark Steadman from podcast studio Origin has catalogued what every big podcast app indexes, and how to help listeners find your podcast.

2.  The winners were announced for the British Podcast Awards 2021. We have a full list: Fearne Cotton won the Podcast Champion award for her efforts to open up the mental health conversation, and the Podcast of the Year was awarded to VENT Documentaries.3.

3. Podnews has implemented the Podchaser API on our podcast pages, bringing back ratings and creators.

4. Netflix has hired its first Head of Podcasts, N’Jeri Eaton. She had been Head of Content, Apple Podcasts for a year; and prior to that spent four years at NPR


5. The Podcasting 2.0 team this week have been working on cross-platform comments for podcast episodes






Buzzsprout
Podcast hosting and a whole lot more

Riverside.FM
Podcast recording made simple. The easiest way to record podcasts in studio quality from anywhere.


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 2021-07-16  1h21m
 
 
00:01  James
Welcome
00:01
to
00:01
Portland
00:02
Parkland
00:02
sponsored
00:02
by
00:02
Buzzsprout
00:03
used
00:03
by
00:04
over
00:04
a
00:04
hundred
00:04
thousand
00:05
podcasts
00:05
like
00:05
us
00:06
to
00:06
host,
00:06
promote
00:07
and
00:07
track
00:07
your
00:07
podcast
00:08
to,
00:08
and
00:08
by
00:09
riverside.fm.
00:10
The
00:10
easiest
00:11
way
00:11
to
00:11
record
00:11
podcasts
00:12
and
00:12
video
00:13
interviews
00:13
in
00:13
studio
00:14
quality
00:14
from
00:15
anywhere
00:16
just
00:16
by
00:16
using
00:16
a
00:17
web
00:17
browser.
00:17
We're
00:17
using
00:18
it
00:18
now.
00:18
It's
00:19
the
00:19
15th
00:19
of
00:20
July,
00:20
2021.
00:21
I'm
00:21
James
00:21
Cridland,
00:22
the
00:22
editor
00:22
of
00:22
pod
00:22
news.net
00:23
here
00:23
in
00:24
Australia.
00:25  Sam
Sam
00:25
set
00:25
to
00:25
the
00:25
editor
00:26
of
00:26
Sam
00:26
Talks
00:26
Technology
00:27
here
00:27
in
00:27
the
00:28
UK.
00:28
Hi,
00:28
I'm
00:29
Ryan.
00:29
And
00:29
I'm
00:30  James
Zach
00:30
and
00:31
we're
00:31
the
00:31
co-founders
00:31
of
00:31
squad
00:32
cast.fm.
00:33
And
00:33
we're
00:33
still
00:33
stoked
00:34
to
00:34
join
00:34
you
00:34
on
00:34
this
00:35
episode
00:35
to
00:35
talk
00:36
about
00:36
squad
00:36
cast,
00:37
version
00:37
four,
00:37
with
00:38
our
00:38
collaboration,
00:38
with
00:38
Dolby
00:39
recording,
00:40
with
00:40
10
00:40
participants
00:41
and
00:41
a
00:41
lot
00:41
of
00:41
awesome
00:41
features.
00:42
Hi,
00:42
I'm
00:42
Nick
00:42
Hilton
00:43
from
00:43
Pardot,
00:44
and
00:44
I'll
00:44
be
00:44
on
00:45
later
00:45
to
00:45
talk
00:45
about
00:45
my
00:46
new
00:46
documentary
00:47
podcast,
00:47
the
00:47
town
00:48
that
00:48  Sam
knew
00:48
too
00:48
much.
00:49  James
Portland's
00:49
a
00:49
weekly
00:50
podcast
00:50
where
00:50
Sam
00:50
and
00:51
I
00:51
delve
00:51
deeper
00:51
into
00:52
the
00:52
week's
00:52
podcasting
00:53
news.
00:54
Now
00:54  Sam
you've
00:54
been
00:55
working
00:55
very
00:55
busily
00:56
on
00:56
a
00:56
report.
00:57
Do
00:57
podcast
00:58
apps,
00:58
use
00:58
your
00:59
podcast
00:59
description
01:00
to
01:00
help
01:00
people
01:01
find
01:01
new
01:01
shows.
01:02
Should
01:02
you
01:02
put
01:03
your
01:03
guests
01:03
name
01:04
in
01:04
your
01:04
episode
01:04
title
01:05
you've
01:05
been
01:05
working
01:05
with
01:06
a
01:06
guy
01:06
called
01:06
mark
01:06
Steadman?
01:07
Tell
01:07
me
01:07
more
01:07
about
01:08
this
01:08  James
report,
01:08
James.
01:08
Yes,
01:09
I
01:09
did.
01:09
I
01:09
worked
01:10
a
01:10
lot
01:10
with
01:10
mark.
01:11
This
01:11
is
01:11
what
01:11
mark
01:11
has
01:12
to
01:12
say
01:13
about
01:13
the
01:14
data.
01:15
Discovered
01:15
I
01:15
found
01:16
that
01:16
most
01:16
podcast
01:17
apps
01:17
will
01:18
search
01:18
through
01:18
episode
01:19
titles.
01:19
So
01:20
it's
01:20
best
01:20
to
01:20
make
01:20
sure
01:21
you
01:21
make
01:21
the
01:21
most
01:21
of
01:22
them,
01:22
but
01:22
it's
01:22
also
01:23
clear
01:23
that
01:24
you
01:24
should
01:24
concentrate
01:25
on
01:25
a
01:25
good
01:25
website
01:26
too,
01:26
to
01:26
help
01:26
people
01:27
find
01:27
your
01:27
podcast.
01:28
So
01:28
he
01:28
and
01:28
I
01:29
did
01:29
a
01:29
ton
01:30
of
01:30
work
01:30
around
01:31
putting
01:31
weird
01:32
and
01:32
wonderful
01:32
words
01:33
into
01:33
our
01:33
podcasts
01:35
and
01:35
then
01:35
checking
01:35
them
01:35
on
01:36
a
01:36
bunch
01:36
of
01:36
different
01:36
podcast
01:37
apps
01:37
to
01:37
see
01:37
if
01:37
we
01:37
could
01:37
find
01:38
them.
01:38
and
01:38
it
01:38
turns
01:39
out
01:39
that
01:39
if
01:39
you
01:39
spend
01:40
a
01:40
long
01:40
time
01:41
on
01:41
your
01:41
descriptions
01:42
for
01:43
each
01:43
industry,
01:44
Or
01:44
your
01:44
show
01:44
notes
01:45
as
01:45
you
01:45
might
01:45
call
01:45
them.
01:46
then
01:46
actually
01:46
very
01:46
few
01:47
podcast
01:47
apps
01:47
actually
01:48
bother
01:49
to
01:49
have
01:50
a
01:50
look
01:50
at
01:50
that,
01:50
so
01:50
a
01:51
bunch
01:51
of
01:51
really
01:52
interesting
01:52
data,
01:53
it
01:53
took
01:53
us
01:53
about
01:53
three
01:54
weeks
01:54
to
01:54
do,
01:55
and
01:55
that
01:55
came
01:55
out
01:56
in
01:56
pod
01:56
news
01:56
a
01:56
couple
01:57
of
01:57
days
01:57
ago.
01:57  Sam
Fundamentally,
01:58
you're
01:58
talking
01:58
about
01:58
podcast
01:59
SEO,
02:00
right?
02:00
Now
02:00
one
02:01
of
02:01
the
02:01
comments
02:01
we
02:02
had
02:02
offline
02:02
this
02:03
week,
02:03
you
02:03
and
02:03
only
02:03
was
02:04
about
02:04
Google
02:05
having
02:05
a
02:05
character
02:06
limitation
02:07
in
02:07
the
02:07
title
02:07
of
02:07
about
02:08
180
02:08
characters
02:10
because
02:10
I
02:10
was
02:10
stuffing
02:11
our
02:11
titles
02:12
with
02:12
too
02:13
much.
02:14
so
02:14
I
02:14
was
02:14  James
110
02:15
characters.
02:16
exactly.
02:16
You
02:16
go
02:16
to
02:17
big
02:17
things.
02:17
So
02:18  Sam
if
02:18
you
02:18
can't
02:18
put
02:19
it
02:19
into
02:19
the
02:19
title,
02:20
And
02:20
the
02:21
description
02:21
isn't
02:21
being
02:22
picked
02:22
up.
02:23
What's
02:23
the
02:24
solution?
02:24  James
that's
02:25
one
02:25
of
02:25
the
02:25
problems.
02:25
if
02:26
you
02:26
look
02:26
at
02:26
by
02:26
market
02:27
share,
02:27
as
02:28
I
02:28
did
02:29
a
02:29
little
02:29
bit
02:29
of
02:29
work
02:29
with
02:30
the
02:30
maths,
02:30
then
02:31
pretty
02:31
well,
02:32
any
02:32
podcast
02:33
app
02:33
we'll
02:34
look
02:35
at
02:35
the
02:35
episode
02:36
title,
02:36
but
02:37
virtually
02:37
none
02:38
of
02:38
them
02:38
look
02:38
at
02:38
their
02:39
descriptions.
02:39
So.
02:40
you
02:40
are
02:41
a
02:41
little
02:41
bit
02:41
stuck.
02:42
You
02:42
basically
02:42
have
02:43
to
02:43
make
02:43
sure
02:43
that
02:44
you
02:44
get
02:44
as
02:44
much
02:44
into
02:45
the
02:45
title
02:45
as
02:45
you
02:45
possibly
02:46
can
02:46
without
02:46
making
02:47
that
02:47
title
02:48
too
02:48
ridiculous.
02:49
And
02:49
Google's
02:50
sort
02:50
of
02:50
maximum
02:50
is
02:50
110
02:51
characters
02:52
ish.
02:53
And
02:53
so
02:54
it's
02:54
probably
02:54
a
02:54
good
02:55
idea
02:55
to
02:55
keep
02:55
under
02:55
there.
02:56
So
02:57
I
02:57
think
02:57
we
02:57
are
02:57
a
02:57
little
02:57
bit
02:58
stuck.
02:58
The
02:58
benefit
02:59
of
02:59
course,
03:00
is
03:00
if
03:00
you
03:00
own
03:01
your
03:01
own
03:01
website,
03:01
as
03:01
mark
03:02
was
03:02
saying,
03:02
then
03:02
of
03:03
course
03:03
it'll
03:03
appear
03:03
there,
03:04
but
03:04
it
03:04
won't
03:04
necessarily
03:05
appear
03:06
in
03:06
a
03:06
sale.
03:07
In
03:07
a
03:07
podcast
03:07
app.
03:08  Sam
Okay.
03:09
But
03:09
when
03:10
I
03:10
look
03:10
at
03:10
Spotify
03:11
or
03:11
I
03:11
look
03:12
at
03:12
apple,
03:12
which
03:13
is
03:13
where
03:13
most
03:13
people
03:14
are
03:14
probably
03:14
going
03:14
to
03:14
search
03:15
there
03:16
isn't
03:16
a
03:16
character
03:16
limitation,
03:17
so
03:19
we've
03:19
been
03:19
putting
03:20
quite
03:20
long
03:21
titles
03:22
in
03:22
and
03:22
they
03:23
appear
03:23
quite
03:24
clearly.
03:24  James
maybe
03:25
it's
03:25
not
03:25
such
03:26
a
03:26
bad
03:26
thing
03:26
after
03:27
all
03:27
It
03:27
does
03:27
mean
03:28
that
03:28
the
03:28
app
03:29
quite
03:29
often
03:29
we'll
03:29
scroll
03:30
through
03:30
the
03:31
title,
03:31
which
03:31
isn't
03:31
necessarily
03:32
a
03:33
magic
03:33
plan,
03:34
but
03:34
it's
03:34
certainly
03:34
a
03:34
way
03:35
round
03:35
it
03:36
and
03:36
I
03:36
think
03:36
not
03:36
every
03:37
podcast
03:37
app
03:38
will
03:38
even
03:38
search
03:39
your
03:39
episode
03:40
titles,
03:40
but
03:40
most
03:41
of
03:41
them
03:41
do
03:41
And
03:42
it's
03:42
one
03:42
of
03:42
those
03:43
interesting
03:43
things,
03:43  Sam
Okay.
03:44
head
03:44
over
03:45
to
03:45
pod
03:45
news.net
03:46
to
03:46
read
03:46
the
03:47
full
03:47
report,
03:47
I
03:47
guess
03:48
is
03:48
the
03:48
best
03:48
way
03:48
now
03:49
Moving
03:49
forward
03:50
the
03:50
British
03:51
podcast
03:51
awards
03:52
were
03:52
held
03:52
here
03:52
in
03:53
the
03:53
UK
03:53
last
03:54
Saturday.
03:54
Matt
03:55
Deegan
03:55
was
03:56
the
03:56
organizer
03:57
of
03:57
it
03:57
and
03:58
unfortunate.
03:59
I
03:59
was
03:59
due
04:00
to
04:00
go
04:00
and
04:01
thanks
04:02
to
04:02
COVID
04:03
and
04:03
the
04:03
NHS
04:04
track
04:04
and
04:04
trace
04:05
app.
04:05
I
04:06
was
04:06
pinged.
04:06
So
04:07
I
04:07
had
04:07
to
04:07
isolate
04:07
this
04:08
week.
04:08
Now
04:09
that
04:09
really
04:10
annoyed
04:10
me,
04:10
but
04:11
the
04:11
winners
04:12
were
04:12
announced.
04:13
Fern
04:13
cotton
04:13
won
04:13
the
04:14
podcast
04:14
champion
04:15
award.
04:15
She's
04:15
a
04:15
TV
04:16
personality
04:17
for
04:17
her
04:17
efforts
04:18
to
04:18
open
04:18
up
04:18
the
04:19
mental
04:19
health
04:19
conversation.
04:21
James.
04:21
Did
04:21
you
04:22
have
04:22
a
04:22
look
04:22
at
04:22
some
04:22
of
04:22
the
04:22
other
04:23
winners?
04:23  James
Yeah,
04:24
I
04:24
mean,
04:24
there
04:24
were
04:24
a
04:24
bunch
04:24
of
04:24
winners,
04:25
the
04:25
listeners
04:26
choice,
04:26
which
04:26
is
04:26
the
04:26
one
04:27
that
04:27
everybody
04:28
votes
04:28
on
04:29
was
04:29
red
04:29
handed,
04:30
which
04:30
has
04:30
a
04:30
true
04:31
crime
04:31
podcast
04:32
which
04:32
came
04:32
runners
04:33
up
04:33
here
04:33
and
04:33
the
04:33
listeners
04:34
choice
04:34
last
04:35
year
04:35
and
04:35
were
04:35
the
04:35
winners
04:36
this
04:36
year.
04:36
So
04:36
that
04:36
was
04:37
good.
04:37
Quite
04:37
like
04:38
the
04:38
fact
04:38
that
04:39
the
04:39
British
04:39
podcast
04:40
awards
04:40
has
04:40
an
04:41
award
04:41
for
04:41
the
04:41
best
04:42
international
04:42
podcast.
04:43
I
04:43
hear
04:43
the
04:44
podcast
04:44
that
04:44
doesn't
04:44
come
04:45
from
04:45
Britain
04:46
and
04:46
that
04:46
ended
04:46
up
04:47
being
04:47
won
04:47
by
04:47
revisionist
04:48
history,
04:49
which
04:49
is
04:49
Malcolm
04:50
Gladwell's
04:50
one
04:51
and
04:51
the
04:51
podcast
04:52
of
04:53
the
04:53
year.
04:54
Which
04:54
ended
04:54
up
04:55
winning
04:55
a
04:55
bunch
04:55
of
04:55
different
04:56
awards
04:56
was
04:56
vent
04:57
documentaries,
04:58
which
04:58
is
04:58
a
04:59
piece
04:59
of
04:59
work
05:00
between
05:00
vice
05:00
UK
05:01
and
05:01
the
05:01
London
05:02
borough
05:02
of
05:02
Brent,
05:03
not
05:04
really
05:04
the
05:04
partnership
05:04
that
05:05
you
05:05
would
05:05
expect,
05:05
but
05:05
there
05:06
we
05:06
are.
05:06
It's
05:06
lots
05:07
of
05:07
young
05:07
people
05:07
in
05:07
they're
05:07
being
05:08
asked
05:08
to
05:08
report
05:08
on
05:09
the
05:10
stories
05:10
that
05:10
they
05:10
want.
05:11
And
05:12
you
05:12
ended
05:12
up
05:12
with
05:13
a
05:13
bunch
05:13
of
05:13
stuff
05:14
around
05:14
identity
05:15
and
05:15
love
05:15
and
05:15
justice
05:16
and
05:16
all
05:16
that
05:16
kind
05:17
of
05:17
stuff.
05:18  Sam
it
05:18
looked
05:18
like
05:18
a
05:18
really
05:18
great
05:19
award.
05:19
Well
05:19
done,
05:19
Matt,
05:20
and
05:21
I
05:21
think
05:22
he
05:22
might
05:22
be
05:22
on
05:22
the
05:22
show
05:23
next
05:23
week
05:23
with
05:23
you.
05:23  James
I
05:24
haven't
05:24
asked
05:24
him
05:24
yet,
05:25
but
05:25
you're
05:25
not
05:25
going
05:25
to
05:25
be
05:26
on
05:26
the
05:26
show
05:26
next
05:26
week.
05:27
You're
05:28
away.
05:29
so
05:29
it
05:29
may
05:29
be
05:29
Mr.
05:29
Deegan.
05:30
It
05:30
may
05:30
be
05:31
someone
05:31
else
05:31
I'm
05:31
thinking
05:31
it
05:32
might
05:32
be
05:32
somebody
05:32
else.
05:33
We'll
05:33
see
05:34
who
05:34
we
05:34
can
05:34
get.
05:34  Sam
I'll
05:34
tune
05:35
in.
05:36
thank
05:36
God.
05:36
This
05:36
podcast
05:37
is
05:37
going
05:37
uphill
05:38
now.
05:38  James
Yes.
05:39
That
05:39
should
05:39
be
05:39
fun.
05:39
But
05:40
yes.
05:40
both
05:41
Matt
05:41
Deegan
05:41
and
05:41
Matt
05:42
hill,
05:42
of
05:42
course
05:43
working
05:43
on
05:43
the
05:43
British
05:44
podcast
05:44
awards.
05:45
And
05:45
that
05:45
thing
05:45
goes
05:45
from
05:45
strength
05:46
to
05:46
strength,
05:47
which
05:47
is
05:47
a
05:47
good
05:47
thing.
05:48
You've
05:48
been
05:48
speaking
05:48
to
05:49
another
05:49
British
05:49
institution.
05:50
Haven't
05:50
you?
05:51
I
05:51  Sam
caught
05:52
up
05:52
with
05:52
Jimmy
05:53
Lee,
05:53
Ryan.
05:53
She's
05:54
a.
05:55
PhD
05:55
research
05:56
fellow,
05:57
she's
05:57
working
05:57
with
05:58
the
05:58
BBC
05:58
R
05:59
and
05:59
D
05:59
looking
06:00
on
06:00
the
06:00
future
06:00
of
06:00
podcasting.
06:02
And
06:02
I
06:02
asked
06:02
Jamili
06:03
what
06:03
her
06:04
project
06:04
was
06:04
about
06:05  Jemily
my
06:05
PhD
06:06
project
06:06
is
06:06
all
06:07
about
06:07
what's
06:08
next
06:08
for
06:08
podcasting,
06:09
specifically,
06:10
looking
06:11
at
06:11
how
06:11
to
06:11
make
06:11
podcasts
06:12
more
06:12
immersive
06:13
and
06:13
more
06:13
personalized
06:14
using
06:14
AI
06:15
driven
06:15
audio
06:16
production
06:16
tool.
06:17
I
06:17
know
06:17
that's
06:17
a
06:17
mouthful,
06:18
basically.
06:19
That
06:19
means
06:19
I'm
06:19
trying
06:20
to
06:20
see
06:20
how
06:20
different
06:21
AIS
06:21
could
06:22
be.
06:22
Packaged
06:22
and
06:23
repurposed
06:23
into
06:24
tools
06:24
for
06:24
podcast,
06:25
producers,
06:25
creators
06:26
to
06:26
make
06:27
either
06:28
the
06:28
production
06:29
side
06:30
easier
06:30
or
06:31
the
06:32
end
06:32
content
06:34
more
06:34
enjoyable
06:34
for
06:34
the
06:35  Sam
listeners.
06:35
And
06:36
how
06:36
long
06:36
have
06:36
you
06:36
been
06:36
working
06:37
on
06:37
this
06:37
project?
06:37  Jemily
I
06:38
started
06:38
back
06:39
in
06:39
November,
06:39
2020,
06:41
so
06:41
my
06:41
first
06:42  Sam
year.
06:42
And
06:43
so
06:44
what
06:44
are
06:44
your,
06:44
initial
06:45
thoughts
06:45
or
06:46
conclusions?
06:46  Jemily
So
06:46
still,
06:47
really
06:47
early
06:47
in
06:47
my
06:48
research,
06:48
I'm
06:48
very
06:49
much
06:49
trying
06:50
to
06:50
gather
06:50
as
06:51
much
06:51
data
06:51
as
06:51
I
06:52
can
06:52
on
06:52
what
06:52
people
06:53
are
06:53
expecting,
06:54
not
06:54
just
06:54
what
06:54
I
06:54
want
06:55
to
06:55
see
06:55
in
06:55
podcasts,
06:56
because
06:56
I
06:56
think
06:56
we
06:56
all
06:56
have
06:57
our
06:57
opinions,
06:57
but
06:57
the
06:58
job
06:58
of
06:58
the
06:58
researcher
06:59
is
07:00
very
07:00
much
07:00
to
07:01
make
07:01
sure
07:01
that
07:02
their
07:02
opinion,
07:02
isn't
07:03
the
07:03
only
07:03
thing
07:03
that
07:03
transpires.
07:04
So
07:05
I,
07:07
I'm
07:08
trying
07:08
to
07:09
define
07:09
what's
07:09
a
07:09
podcast
07:10
festival,
07:10
which
07:11
is
07:11
quite.
07:12
Important
07:13
for
07:13
someone
07:13
who's
07:13
doing
07:13
research
07:14
and
07:14
podcasting
07:15
to
07:15
know
07:15
where
07:15
to
07:15
go
07:15
from
07:16
set
07:16
some
07:16
boundaries
07:17
on
07:17
what
07:17
the
07:17
project
07:18
is
07:18
going
07:18
to
07:18
be
07:18
about
07:19
what
07:19
kind
07:19
of
07:19
tools
07:20
we
07:20
can
07:20
be
07:20
using.
07:21
I've
07:21
made
07:21
it
07:21
a
07:21
list
07:22
of
07:22
tools
07:22
of
07:22
potential
07:23
ways,
07:23
potential
07:24
roads
07:24
that
07:24
podcasting
07:25
could
07:25
go
07:25
and
07:26
could
07:26
use
07:26
AI
07:26
in
07:27
creative
07:27
ways.
07:27
and
07:28
right
07:28
now
07:28
I'm
07:28
at
07:28
a
07:28
stage
07:29
where
07:29
I'm
07:29
interviewing
07:30
some
07:30
creators
07:31
and
07:31
producers
07:32
sound
07:32
engineers,
07:33
to
07:33
know
07:33
what
07:33
they
07:33
think
07:34
about
07:34
these
07:34
possible
07:34
tools
07:35
and
07:35
how
07:36
they
07:36
could
07:36
be
07:36  Sam
applied
07:36
to
07:36
podcasting.
07:37
Okay.
07:38
So
07:38
are
07:38
you
07:38
already
07:39
use
07:40
AI
07:40
in
07:40
my
07:41
podcasting
07:42
production?
07:43
So
07:44
I
07:44
use
07:44
a
07:44
tool
07:44
called
07:45
de
07:45
script
07:46
out
07:46
of
07:46
a
07:46
U
07:47
S
07:47
I
07:47
love
07:48
the
07:48
product
07:49
and
07:49
it
07:50
revolutionized
07:51
the
07:51
way
07:51
that
07:51
I
07:52
edited
07:52
Prior
07:53
to
07:53
de
07:54
script,
07:54
I
07:54
was
07:54
using
07:55
a
07:55
combination
07:55
of,
07:56
or
07:56
Udacity
07:57
or
07:57
Adobe
07:57
premiere
07:58
and
07:58
it
07:58
was
07:59
just
08:00
painful.
08:01
it
08:01
was
08:01
pulling
08:01
hen's
08:01
teeth.
08:02  Jemily
sorry.
08:02
I
08:02
was
08:02
going
08:02
to
08:02
say
08:03
I'm
08:03
quite
08:03
familiar
08:04
with
08:04
descript.
08:04
I
08:05
use
08:05
it
08:05
actually.
08:06
I
08:06
used
08:06
it
08:06
to
08:07
make
08:07
the
08:07
demos
08:08
that
08:08
I
08:08
presented
08:09
and
08:10
it's
08:10
a
08:10
product
08:11
that
08:11
I
08:11
enjoy
08:11
using,
08:12
I
08:12
think
08:13
streamlines.
08:15
Production
08:15
of
08:15
audio
08:16
and
08:17
video
08:17
content
08:18
varies.
08:19
Straightforwardly
08:20
and
08:20
easy
08:21
to
08:21
use.
08:21
I'm
08:21
a
08:22
big
08:22
fan
08:22
of
08:22
the
08:22
script
08:22
as
08:22
well.
08:23  Sam
The
08:23
other
08:23
tools
08:24
that
08:24
I've
08:24
played
08:24
within
08:25
use,
08:25
there's
08:25
one
08:25
called
08:26
lately,
08:27
which
08:27
again,
08:28
allows
08:28
you
08:29
to
08:30
put
08:30
your
08:30
podcast
08:31
into
08:31
their
08:31
AI
08:32
and
08:32
the
08:32
AI
08:33
will
08:33
then
08:33
look
08:33
at
08:34
what
08:34
is
08:34
the
08:35
most
08:35
interesting
08:36
element.
08:36
so
08:37
one
08:37
of
08:37
the
08:37
biggest
08:37
challenges
08:38
with
08:38
all
08:38
podcasts,
08:39
I'm
08:39
sure
08:39
you
08:39
know,
08:39
this
08:39
already
08:40
is,
08:41
if
08:41
you've
08:41
got
08:41
a
08:42
long
08:43
one
08:43
hour
08:43
podcast,
08:44
then
08:44
you've
08:44
probably
08:45
got
08:45
five
08:45
or
08:45
six
08:46
golden
08:46
nuggets
08:47
in
08:47
that
08:47
podcast
08:48
that
08:48
you
08:48
want
08:49
to
08:49
get,
08:49
out
08:49
into
08:50
public
08:50
domain.
08:50
and
08:51
what
08:52
I
08:52
would
08:52
say
08:53
is,
08:53
manually,
08:54
I
08:54
was
08:54
having
08:54
to
08:54
clip
08:55
those
08:55
up
08:55
in,
08:55
the
08:55
script
08:56
and
08:56
then
08:56
put
08:56
them
08:56
into
08:57
Twitter
08:57
or
08:57
put
08:57
them
08:57
into
08:58
LinkedIn
08:58
and
08:59
try
08:59
and
09:00
bring
09:00
people
09:00
back
09:00
to
09:01
the
09:01
podcast.
09:02
But
09:02
actually
09:02
when
09:03
you
09:03
put
09:03
it
09:03
into
09:03
lately,
09:04
it's
09:04
a
09:04
bit
09:04
like
09:04
HootSweet,
09:05
it
09:05
automates
09:06
the
09:06
discovery
09:07
of
09:07
the
09:07
interesting
09:08
parts.
09:08
It
09:08
creates
09:09
clippable
09:10
elements
09:10
that
09:11
you
09:11
can
09:11
just
09:11
then
09:12
put
09:12
on
09:12
an
09:12
automated
09:13
schedule.
09:13
I
09:13
also
09:14
found
09:14
another
09:14
tool
09:15
that
09:15
does
09:15
exactly
09:15
the
09:16
same
09:16
thing
09:16
from
09:16
headliner.app.
09:19
And
09:19
so
09:20
those
09:20
are
09:20
the
09:20
only
09:21
AI
09:22
tools
09:22
that
09:22
I
09:22
found
09:23
so
09:23
far
09:24
that
09:24
worked
09:24
for
09:24
me
09:25
in
09:26
creating
09:27
and
09:28
distributing
09:28
my
09:29
podcast.
09:30
Have
09:30
you
09:30
come
09:30
across
09:31
all
09:31
the
09:31
tools
09:31  Jemily
so
09:32
there's
09:32
a
09:32
few
09:33
thoughts
09:33
beyond
09:34
editing
09:35
or,
09:36
helping
09:36
to
09:36
market
09:37
or
09:37
share
09:37
a
09:38
podcast
09:39
that
09:39
could
09:39
be
09:39
useful,
09:40
but
09:40
all
09:40
of
09:40
them
09:40
are
09:41
pretty
09:41
much.
09:42
Not
09:42
applied
09:43
to
09:43
podcast
09:43
yet.
09:44
And
09:44
that's
09:44
where
09:45
I
09:45
come
09:45
in,
09:45
where
09:45
I
09:45
try
09:46
and
09:46
use
09:46
these
09:46
AI
09:47
technologies
09:47
and
09:48
see
09:48
how
09:48
they
09:48
could
09:48
be
09:49
used
09:50
for
09:50
podcasting.
09:51
so
09:52
I'm
09:52
not
09:52
going
09:52
to
09:52
give
09:52
too
09:53
much
09:53
detail
09:54
because
09:54
this
09:54
is
09:54
what
09:55
my
09:55
study
09:55
is
09:55
all
09:55
about,
09:56
and
09:56
I
09:56
want
09:56
to
09:57
get
09:57
reactions
09:58
about
09:58
it.
09:59
you
09:59
could
09:59
do
09:59
some
09:59
things.
10:01
Non-linear
10:01
narratives
10:02
for
10:02
podcasting
10:03
using
10:04
artificial
10:04
intelligence.
10:05
How
10:05
would
10:05
that
10:05
come
10:06
about?
10:06
How
10:06
do
10:07
you
10:07
integrate
10:07
this
10:08
within
10:08
a
10:08
podcasting
10:09
workflow?
10:10
sound
10:10
recognition
10:11
for
10:11
elements
10:12
in
10:12
the
10:12
editing,
10:13
but
10:13
also
10:13
on
10:13
the
10:13
user
10:14
side,
10:14
there's
10:14
a
10:14
lot
10:15
of
10:15
things
10:15
that
10:15
can
10:15
be
10:15
done
10:16
with
10:16
AI
10:16
and
10:17
applied
10:17
to
10:17
podcasting,
10:18
but
10:19
the
10:19
gap
10:20
hasn't
10:20
been
10:20
bridged
10:21
just
10:21
yet.
10:23
Hi.
10:23  Sam
Does
10:23
that
10:24
make
10:24
sense?
10:24
you
10:24
talked
10:25
about
10:25
nonlinear
10:26
paths
10:27
and
10:28
one
10:28
of
10:28
the
10:28
previous
10:29
interviews
10:29
I
10:29
did
10:30
was
10:30
with
10:30
a
10:30
senior
10:31
researcher
10:32
at
10:32
the
10:32
BBC
10:32
called
10:33
in
10:33
Forester,
10:33
who
10:34
works
10:34
in
10:34
the
10:34
BBC
10:34
R
10:35
and
10:35
D.
10:35
And
10:35
Ian
10:36
had
10:36
told
10:36
me
10:36
about
10:36
some
10:37
work
10:37
that
10:37
the
10:37
BBC
10:38
had
10:38
been
10:38
looking
10:38
at,
10:38
which
10:39
was
10:39
to
10:39
allow
10:40
you
10:40
to
10:40
basically
10:41
choose
10:41
your
10:41
path.
10:42
Is
10:42
that
10:42
what
10:42
you
10:42
mean
10:43
by
10:43
nonlinear?
10:44  Jemily
so
10:44
yes
10:44
it's
10:45
the
10:45
kind
10:45
of
10:45
choose
10:45
your
10:46
own
10:46
adventure
10:46
setting,
10:47
where
10:47
you
10:47
can
10:48
go
10:48
in
10:48
different
10:48
parts.
10:49
it
10:49
can
10:49
be
10:49
used
10:50
for
10:50
storytelling
10:50
choose
10:51
path
10:51
a
10:52
and
10:52
go
10:52
to
10:52
this
10:52
story
10:53
or
10:53
this
10:54
type
10:54
of
10:54
content,
10:55
or
10:55
it
10:55
can
10:56
be
10:56
useful,
10:56
more
10:56
subtle
10:56
personalization.
10:58
So
10:58
you
10:59
can
10:59
also
10:59
view
10:59
it
10:59
as
11:00
just
11:00
different
11:00
content
11:01
that
11:01
would
11:01
get
11:01
to
11:01
you.
11:02
It
11:02
could
11:02
be
11:03
different
11:03
soundscapes
11:04
that
11:04
are
11:04
playing
11:04
in
11:04
the
11:04
background
11:06
or
11:06
a
11:06
different
11:07
mix
11:07
that
11:07
ends
11:08
up
11:08
on
11:08
the
11:08
user's
11:09
device.
11:09
so
11:09
the
11:09
choice
11:10
doesn't
11:10
have
11:10
to
11:10
be
11:10
restricted
11:11
to
11:11
storytelling
11:12
choices.
11:12
It
11:13
can
11:13
be
11:13
applied
11:14
to,
11:14
production
11:14
decisions
11:15
as
11:15
well.
11:16  Sam
And
11:16
is
11:16
this
11:17
also
11:17
something
11:18
that
11:18
will
11:18
work
11:18
with
11:18
location
11:19
and
11:19
time
11:20
of
11:20
day?
11:20  Jemily
so
11:20
I
11:20
think
11:21
actually
11:21
that's
11:21
the
11:21
thing
11:22
that
11:22
Ian
11:22
Forrester
11:22
works
11:23
on,
11:23
which
11:23
is
11:23
called
11:24
adaptive
11:24
podcasting.
11:25
And
11:26
I
11:26
think
11:26
there's
11:26
a
11:26
couple
11:26
of
11:27
very
11:27
interesting
11:28
article
11:28
on
11:28
the
11:29
BBC
11:29
R
11:29
and
11:29
D
11:29
website
11:30
about
11:30
this,
11:31
how
11:32
using
11:33
location
11:34
and
11:35
General
11:35
preferences
11:35
and
11:36
metadata
11:36
can
11:36
be
11:36
applied
11:37
to
11:37
tailor
11:38
the
11:38
podcast
11:38
content
11:39
to
11:39
the
11:39
user.
11:40
there's
11:40
some
11:40
research
11:41
being
11:41
done
11:41
by
11:41
Ian
11:42
and
11:42
his
11:42
team
11:42
will
11:42
Reggie
11:43
on
11:43
this.
11:43
And
11:43
it's
11:43
very
11:44
interesting.
11:44  Sam
the
11:44
BBC
11:45
also
11:45
had
11:46
a
11:46
very
11:46
clever
11:47
Alexa
11:47
skill,
11:48
which
11:48
again,
11:48
you
11:48
could
11:48
argue
11:49
as
11:49
a
11:49
podcast
11:50
with
11:50
nonlinear.
11:50
capabilities.
11:51
So
11:52
if
11:52
I
11:52
ask
11:53
or
11:53
enable
11:53
the
11:53
Alexis
11:54
skill
11:54
on
11:55
the
11:55
BBC
11:55
I
11:56
can
11:56
get,
11:56
read
11:56
the
11:56
headlines.
11:57
And
11:57
then
11:57
I
11:57
say,
11:58
Alexa,
11:58
tell
11:58
me
11:59
more.
11:59
And
12:00
then
12:00
it
12:00
will
12:00
basically
12:01
go
12:01
off
12:01
and
12:02
give
12:02
me
12:02
the
12:02
full
12:03
story.
12:04
And
12:04
I
12:04
guess
12:05
that
12:05
same
12:06
technology
12:06
could
12:07
be
12:07
applied
12:07
to
12:08
podcasting,
12:09
certainly
12:09
here
12:09
at
12:09
Portland,
12:10
we
12:10
are
12:10
a
12:10
news
12:11
coverage
12:11
of
12:12
what's
12:12
going
12:12
on
12:12
in
12:12
the
12:12
world
12:12
of
12:13
podcasting.
12:13
And
12:13
so
12:14
James.
12:15
Short
12:16
and
12:16
down
12:16
the
12:16
whole
12:17
podcast
12:17
and
12:17
have
12:17
three
12:18
or
12:18
four
12:18
interviews
12:18
and
12:19
maybe
12:19
just
12:20
headline,
12:20
you
12:20
know,
12:20
we're
12:21
talking
12:21
to
12:21
you
12:21
about
12:21
the
12:21
future
12:22
of
12:22
podcasts
12:22
and
12:22
then
12:23
somebody
12:23
might
12:23
say,
12:23
I
12:23
want
12:23
to
12:24
hear
12:24
the
12:24
whole
12:24
interview.
12:25
So
12:26
is
12:26
that
12:26
an
12:26
example
12:27
of
12:27
how
12:27
you
12:27
see
12:27
maybe
12:27
the
12:27
future
12:28
of
12:28
podcasting?
12:29
definitely.
12:30  Jemily
So
12:30
variable
12:30
length
12:31
and
12:31
variable
12:32
content
12:32
to
12:32
cater
12:33
to
12:33
the
12:33
user's
12:33
preferences
12:34
is
12:34
something
12:35
that
12:35
a
12:35
lot
12:36
of
12:36
people
12:36
think
12:36
is
12:36
important
12:37
in
12:37
the
12:37
future
12:37
of
12:37
podcasting.
12:38
I
12:38
think
12:39
there's
12:39
as
12:39
a
12:39
future
12:40
for
12:40
it.
12:40
everything
12:41
is
12:41
becoming
12:41
more
12:42
personalized.
12:43
Anything
12:43
that
12:43
you
12:43
can
12:44
use
12:45
to
12:45
get.
12:45
People's
12:46
attention
12:47
and
12:47
to
12:47
offer
12:48
listeners
12:49
the
12:49
content
12:49
that
12:49
they
12:50
want
12:50
to
12:50
hear
12:51
rather
12:51
than
12:51
filler
12:52
content
12:52
that
12:52
they
12:52
prefer
12:53
skipping,
12:53
it's
12:54
a
12:54
good
12:54
step.
12:54
So
12:55
it
12:55
could
12:55
definitely
12:56
be
12:56
something
12:56
that
12:56
happens
12:57
as
12:57
an
12:57
outcome
12:58
of
12:58
my
12:58
project.
12:59  Sam
Very
12:59
interesting.
13:00
Jamie
13:00
show
13:01
head
13:01
of
13:01
digital
13:02
at
13:02
commercial
13:02
radio
13:03
in
13:03
Australia
13:04
has
13:04
suggested
13:05
the
13:06
podcast
13:06
consumption
13:07
in
13:07
the
13:07
future
13:08
will
13:08
be
13:08
only
13:08
three
13:09
minute
13:09
long
13:09
episodes.
13:11  Jemily
I
13:11
think
13:11
the
13:11
average
13:12
length
13:12
of
13:12
the
13:12
podcast
13:13
is
13:13
what,
13:13
35
13:14
minutes,
13:14
something
13:14
like
13:15
that,
13:15
which
13:15
is
13:16
quite
13:16
far
13:16
away
13:16
from
13:17
three
13:17
minutes
13:17
still.
13:18
So
13:19
we
13:19
have
13:19
a
13:19
long
13:19
way
13:20
down
13:20
to
13:20
go
13:20
before
13:21
we
13:21
get
13:21
to
13:21
three
13:21
minutes,
13:22
but
13:23
who
13:23
knows,
13:24
maybe
13:24
that
13:25
is
13:25
what
13:25
people
13:25
are
13:25
after.
13:26
And
13:26
people
13:26
prefer
13:27
listening
13:27
to
13:28
short
13:28
snippets
13:29
of
13:29
audio
13:30
content
13:30
rather
13:30
than
13:31
full
13:31
programs.
13:32
I
13:32
think
13:32
it's
13:33
a
13:33
mix
13:33
of
13:33
what
13:33
people
13:34
want
13:34
and
13:34
what
13:34
platforms
13: