Wealth Without Borders Podcast

How do you deal with the lack of cultural awareness when it comes to your business’ expansion in a land that is foreign from yours?

Putting in efforts and sacrificing things as you spend time marketing your company indeed bring disappointment and apathy once everything fails to work. There’s this sadness of missing an opportunity that could have brought you to wonderful heights, but have you ever given it a try to consult the right professional for an effective marketing style?

In today’s time, we’re surrounded by a never-ending cycle of continuously modernizing tactics. It’s a must that you keep yours updated, but that’s a piece of cake now as Nadia is here to give you a treat!

Nadezhda Bukina is a marketing professional from Kazakhstan who came to China 3 years ago. Fast forward to today, she is a CEO of social media and marketing agency in Hangzhou, the 'Silicon Valley' of China.

In this episode, Nadia talks about the power of social media with regards to bringing your business into successful heights. Here, she mentions the mistakes that hinder you from achieving your goals in the corporate world, and also shares ways on how you can overcome the discouraging effects of your downfalls.

What you will learn from this episode:

• Know how cultural gaps affect your performance and emotions towards your business
• Discover why it’s a mistake to try and solve everything by yourself without asking for a professional’s advice first
• Find out how powerful social media is with regards to boosting and expanding your business’ growth both in China and the world

“Constantly audit the accounts that you have and efforts that you make and see if they bring the necessary return on investment. Sometimes, we just get too caught up into investors; business-wise, it’s not the best decision.”

– Nadezhda Bukina

Topics Covered:

01:41 – Nadia describes her ideal clients.

02:17 – Problem she solves for her clients: The cultural gap of not having the cultural perception and heritage of the locality where they want to expand a business.

03:27 – The typical symptoms: The discouragement and apathy towards having the efforts wasted into a missed opportunity.

04:29 – The mistakes: Not asking advice from professionals, not researching, and rushing into decisions without a strategy.

05:13 – Nadia’s Valuable Free Action: “Constantly audit the accounts that you have and efforts that you make and see if they bring the necessary return on investment.”

05:52 – Nadia’s Valuable Free Resource: Traditional Excel, Power BI, and any analytical tool that keeps you updated with your company.

06:30 – Book Alert: Sapiens: A Brief History of Humankind by Yuval Noah Harari

07:23 – Question: “Does somebody, as a business, absolutely need social media?”

07:51 – The Answer: “When is an essential time to bring in social media?”

Key Takeaways:

“Nowadays, there are so many consulting companies and consulting professionals that can give you advice for just any price and sometimes even voluntarily. Not asking this advice, not researching by yourself, and rushing into decisions, not having a strategy – I would say these are the biggest symptoms.” – Nadezhda Bukina

“Anything that helps you keep updated with what's happening in your company and in your marketing department is a good choice.” – Nadezhda Bukina

“B2C social media is a must. B2B social media is desirable.” – Nadezhda Bukina

“In regards to B2B, if you're a professional, LinkedIn is the best social media for you.” – Nadezhda Bukina

People / Resources Mentioned:

• Sapiens: A Brief History of Humankind by Yuval Noah Harari

Ways to Connect with Nadezhda Bukina:

• Website: https://www.sanq-marketing.com/
• LinkedIn: https://www.linkedin.com/in/nadezhda-bukina/
• Instagram: https://www.instagram.com/nadezhjda/

Ways to Connect with Howard Whiteson:

• Website: https://www.wealthwithoutborders.net
• Podcast: https://www.wealthwithoutborders.net/podcast/
• LinkedIn: https://www.linkedin.com/in/howardwhiteson