Business School is hosted by Sharran Srivatsaa, President of Real (TSX: REAX) (NASDAQ: REAX), the fastest-growing, publicly-traded, real estate brokerage in the world. Sharran grew Teles Properties by 10x in 5 years to $3.4 Billion in sales and eventually sold the business to Douglas Elliman. Sharran is also an accomplished “deal guy” and private equity investor. He is the Chairman of private equity firm Highland Prime which focuses on investing in service-businesses and also the Chairman of ARC Multifamily Group which focuses on value-add multifamily investment projects. Sharran is a former Goldman Sachs and Credit Suisse banker and a sought after keynote speaker and is the creator of the wildly-popular 5am Club call for Entrepreneurs. On this podcast, Sharran shares his best secrets on how to grow your business strategically, how to build your brand elegantly, most importantly integrate the profits in your business with an overall joyful life. For more free resources visit Sharran.com
https://www.sharran.com/podcast/
episode 60: The Purpose of Marketing
Most consumers now have access to a massive amount of knowledge about a brand's products and services. And consumer buying behavior is constantly evolving. So instead of just relying on your sales or marketing team to prepare elaborate marketing strategies, there are simple things you can do to boost your sales. But first, you have to understand the purpose of marketing and remember that there's nothing wrong with selling. People like to buy things that are good for them. So you should not be ashamed to sell, especially if you're sure that your product is what people need.
In today's episode, Sharran talks about a different perspective of marketing summarized in the form of four questions. Tune in to find out how answering these questions can shift your thinking and help you sell more things to more people more often for more money.
“Selling is just an invitation for people to do something with you that is good for them.”
- Sharran Srivatsaa
Timestamps:
00:00 A different perspective on how you look at marketing
02:20 Taking away the stigma from selling
05:35 The less friction, the better
07:25 How do I sell MORE THINGS
12:31 How do I sell to MORE PEOPLE
14:43 How do I sell MORE OFTEN
17:50 You don't have to sell every day, but you should show up every day
22:41 How do I sell for MORE MONEY
30:54 If you don't make money, you can't sustain the message
Resources:
- Grab Sharran’s 4-Week MBA for Free
Connect with Sharran:
- Website