Business School

Business School is hosted by Sharran Srivatsaa, the CEO of Kingston Lane, investor and advisor to various cutting-edge technology companies and former Silicon Valley entrepreneur. Sharran is a sought after keynote speaker and a respected thought-leadership resource for publications such as The Wall Street Journal, SUCCESS magazine, Huffington Post, and Forbes. On this podcast, Sharran shares his best secrets on how to grow your business strategically, how to build your brand elegantly, most importantly integrate the profits in your business with an overall joyful life. For more free resources visit


episode 61: How to Pitch Your VC and Investor Friends

Raising money is essential for the success of your startup or small business. But many first-time entrepreneurs are not confident about finding investors in the early stages of their business development. A quick thought might be to approach friends and family for financial support. But combining your business life with your personal life can be tricky since you wouldn't want to hurt your relationship over money. So instead of asking your friends directly for cash, why not look at them as a resource for testing your business idea and finding investors.  Ask them if they know of anyone who would like to invest in your business. If you have a solid proposition, they might consider writing you a check. 

To give you a headstart, Sharran put together this quick 3-step guide to putting your pitch together and increase your chances of finding someone who will trust you with their money.

“Our job is to use our network for their network, not use our network for what they do.” 

- Sharran Srivatsaa


00:00 How do you get your VC friends to take you seriously

01:20 Know the job of an investor 

02:24 Two things you have to remember when approaching an investor

04:19 Money vs. advice -- which one do you need

04:40 The first thing you have to do is work on yourself

06:24 Polish your pitch with the advice you get 

08:18 Ask for potential investors or advisors within the same industry 


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 2021-07-27  13m