All businesses begin with a purpose. Purpose serves as the heart of your business. Your business and the decisions you make should always reflect that purpose. Thus, it significantly impacts the entirety of your business — from the materials you choose for your products to the financial decisions you need to make.
For Lindsey and Alison, their purpose of providing an environment-friendly alternative to plastic bottles and their desire to reduce their carbon footprint forms the core of their company, Plaine Products. They kept their goal in mind from start to finish, and you can see it reflected in all of their business decisions.
Tune in to the episode for an insightful discussion on creating long-term profit and supporting your business with alternative financing. In this activity, you will gain a clearer perspective on making decisions that will benefit your purpose and profits.
3 reasons why you should listen to the full episode:
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