PR 360

Have you ever wondered what it takes to create a successful public relations campaign? Do you know what it takes to deal with a crisis? Do you find yourself looking online for the latest news on consumer technology? PR 360 will help give you the answers to these questions. Join us each week as we bring you the best public relations talent in the tech industry. PR 360 is here for the aspiring public relations student and those that have been in the industry.Learn about:How to handle a crisis like a pro!What it takes to create a memorable PR campaignWhat trends will we see in the PR industryWhat tech advancements will shape the PR industryAnd more! See acast.com/privacy for privacy and opt-out information.

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episode 80: Using Wikipedia Within Your PR Strategy with Lumino’s Rhiannon Ruff


In This Episode…

We talk with Lumino’s Rhiannon Ruff about Wikipedia. Yes, the site you use for research but forget to use for your brands. We discuss the reasons why you should use it, why it’s important to put accurate information, why it’s biased, and how it helps brand reputation. If you are wanting to jump into Wikipedia, this is a great episode for you!

 

Show Notes

·      [00:52] Are you a coffee or tea drinker?

·      [02:09] Can you give a brief overview of your expertise?

·      [03:34] How can brands use Wikipedia?

·      [05:50] Wikipedia is a long-term strategy, but, how do brands use this to their advantage?  

·      [07:56] What are the other added benefits for brands?

·      [09:17] How does Wikipedia work with the content strategy?

·      [10:42] There is a negative perception of Wikipedia, so, how do you convince brands to use it?

·      [12:51] How do you convince people that Wikipedia is a great tool and not that biased?

·      [15:48] Should brand be thinking of Wikipedia as part of their brand reputation?

·      [17:27] How do PR pro remember not to forget about Wikipedia?

·      [19:19] What do you think the future of Wikipedia is going?

·      [20:22] Fun question: If you could create a new Wikipedia, how would you create it?

·      [21:25] Final thoughts


People and Companies, We Mentioned in the Show

·      Rhiannon Ruff was our guest today. Learn more about Lumino.


Episode Length: 22:46

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 2021-07-28  22m