Her CEO Journey™: The Business Finance Podcast for Mission-Driven Women Entrepreneurs

Weekly show where my featured guests and I explore the financial and business challenges women face on the entrepreneurial journey to success. You'll hear them talk about the money side of their businesses in ways you've always wanted to know about, but wouldn't dare ask. They openly share their disappointments, failures, successes, and everything in-between as they grew sales ranging from 6 to 9 figures. Knowing where your business stands financially helps you make critical decisions with confidence. It's simply the best way to be sure you grow a business that fuels the life you want to live.



episode 126: Changing the Future of Business: Slow Growth and Sound Financial Planning are the Secrets - The Journey of Badger (Business for Good Series) [transcript]

When thinking about growing businesses, you may often think it requires heavy financing. However, not having investors doesn't mean that your company cannot scale. There are many financing options available to you. For a business that wants to focus on its impact and purpose, slow growth may be the right fit for you.

Slow growth means that you're strategic about where you put your finances. You invest in your purpose; you also use your profits as a tool to intensify your impact on people and the planet. This is precisely what Badger does.

Rebecca Hamilton, Badger’s family owner and co-CEO, joins us in this episode. We learn the company’s background and its secrets to success and stability. Rebecca also shares how strategic planning and financial planning factor into the equation. Finally, we reexamine the importance of having a CFO guide you through your company’s finances. 

Tune in to get great insights that you can readily apply to your business to ensure its success and stability! 

Here are three reasons why you should listen to the full episode:

  1. Learn about Badger: its inspiration, growth, and advocacy.
  2. Discover how Badger successfully grew into the business it is today through creative financial planning.
  3. Get a peek at the process of transition of leadership in business as shared by Rebecca. 

Episode Highlights

  • [05:49] Badger’s Origins
  • [07:52] Rebecca’s Background
  • [13:07] Public Benefit Corporation Legislation
  • [15:05] Badger Becomes B Corp Certified
  • [19:01] Challenges During Badger’s Early Days
  • [23:09] On Bad Margins
  • [25:35] Balancing Product Complexity
  • [27:40] Finding Your Niche 
  • [29:07] Badger’s Secret to Profitability 
  • [33:21] Badger’s Financing
  • [37:38] Badger’s Strategic Planning and Financial Planning
  • [40:25] How a CFO Can Help with Financial Planning
  • [43:09] Lessons from Transition

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Connect With Me

Ready to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with me at any time.


  • Visit Christina Sjahli’s website! Learn more about innovating and scaling your business through the Her CEO Journey podcast series.
  • Episode 101: Embracing Purpose Entrepreneurship and Becoming a B-Corp: The Journey of Carla Heim and Kasha Huk
  • Try out the Cash Flow Conversion Calculator to determine if your business is experiencing a cash flow issue. 
  • Badger: Facebook | Twitter | InstagramWebsite
  • Connect with Rebecca: LinkedIn


 2021-07-29  48m