Postlight Podcast

What happens when software eats the world? Industry veterans Paul Ford and Rich Ziade chat with their friends about technology, design, and business from a distinctly East Coast point of view. Decades of experience inform their no-BS, quick-witted patter about what digital transformation really means. Created by Postlight, the digital product studio they co-founded in New York City


episode 292: Fender Digital: With Ethan Kaplan

Since the 1950s, Fender has been one of the leading names in music. Six years ago, Ethan Kaplan pitched Fender to build out a digital take on a traditionally analog experience — guitar lessons. This week, Paul and Rich sit down with Ethan to discuss how he pitched the idea to the team and why Fender needed a digital strategy. He also shares valuable project management advice and REM album recommendations.


Ethan Kaplan Twitter 

Fender Play 

Fender Tune


 2021-08-03  27m