Podcast Pontifications

Begging your listeners to tell others about your podcast will only get you so far. Getting more people to do it starts by understanding what people love about your podcast and why they keep listening.

Today, we’re unpacking the first bullet point from a slide from Tom Webster’s excellent opening keynote at Podcast Movement 21 last week:

Know who you are for, and why they are there. (You can't give your listeners the unexpected if you don't know what they expect.) 

Now there's a lot to unpack there, so let's unravel it:

“Know who you are for...” means looking at the Venn diagram overlap between “us”—our podcast, and “them”—the listener.

“… and why they are there” encourages us to deeply understand why people listen. Some we  can infer from various data points available right now. But for maximum understanding, we need to find out. And unless you too are an expert at understanding consumer behavior, I strongly suggest you use the survey template Edison Research has made freely available to all podcasters. 

And finally, “You can't give your listeners the unexpected if you don't know what they expect.”

Because if your podcast is only meeting the expectations of your audience, you can’t expect your audience to be excited about recommending your podcast.

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Links Mentioned:

• Edison Research’s Podcast Listener Survey Template https://www.edisonresearch.com/listener-survey-template

• Advancing Podcasting community -  http://advancingpodcasting.xyz

• Ted Lasso - https://www.justwatch.com/us/tv-show/ted-lasso

• The Three-Body Problem - https://amzn.to/3CDyz6u

• My Dad Wrote A Porno - https://www.mydadwroteaporno.com/

• Tom Webster on Twitter - http://twitter.com/webby2001

• Podcast Movement 2021 - https://2021.podcastmovement.com

• The Bangkok Podcast (Season 2) - https://www.bangkokpodcast.com/category/season2

• Writing Awesome Book Blurbs - https://scribl.com/books/P9B41/writing-awesome-book-blurbs-a-modern-indie-authors-guide

• Evo Terra on Twitter - https://twitter.com/evoterra

• Support Evo on Buy Me A Coffee - https://www.buymeacoffee.com/evoterra

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A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/the-surprising-delightful-way-to-grow-your-podcast.

Visit https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come.

Buy him a virtual coffee to show your support at https://BuyMeACoffee.com/evoterra.

And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.

Allie Press assists with the production and transcription of the show. Learn more about Allie at http://alliepress.net.

Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe today at https://PodcastPontifications.com.

Photo by Felix Koutchinski on Unsplash

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th. Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions. Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few. You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com. If you or someone you know needs help, or if you want to get more involved, here are 5 resources: 1. ShoutYourAbortion.com is a campaign to normalize abortion. 2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions. 3. Abortion.cafe has information about where to find clinics. 4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet. 5. Choice.CRD.co has a collection of these resources and more. We encourage you to speak up! And spread the word.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
Chartable - https://chartable.com/privacy
Podsights - https://podsights.com/privacy