PR 360

PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.

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episode 82: The Importance of PR pros in E-Payments with Golden Rule Charity’s President Paula Robison


In This Episode…

We talk with Gold Rule Charity’s President Paula Robison about non-profits and e-payments. In these unusual times, nonprofits need to have a solution to accept payments online. We talk about the future of those, how nonprofits can use them, PR pros rule in this, content, and cryptocurrency.

 

Show Notes

·      [00:42] Are you a coffee or tea drinker?

·      [01:15] Can you give a brief explanation about your expertise?

·      [02:22] What is going to be the most important aspect for PR pros to message about e-payments?

·      [03:55] How are PR pros going to message how their e-payment system will solve pain points for customers?

·      [05:10] Will education content be vital in converting new customers?

·      [05:29] How are PR pros going to effectively message about their e-payment system taking cryptocurrency?

·      [06:40] PR pros should find experts or create an influencer marketing plan for cryptocurrency?

·      [07:14] How will content play a role in awareness?

·      [07:50] Are we finally seeing a paperless transaction world?

·      [09:15] How will this impact the nonprofit space?

·      [11:19] How are hybrid events going to work out moving forward?

·      [12:26] Should nonprofits think more digital-first?

·      [13:14] How has fundraising changed in 2020 and 2021?

·      [14:11] Are nonprofits looking to do something similar to what Patreon does?

·      [15:12] Are we going to be seeing more subscriptions plans and traditional donations?

·      [15:43] How will PR pros play a role in messaging two different ways to support nonprofits?

·      [16:48] Fun question: If you could create the best e-payment system, what would it be?

·      [17:35] Final thoughts


People and Companies, We Mentioned in the Show

·      Paula Robison was our guest today. Learn more about Golden Rule Charity.


Episode Length: 18:32

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 August 11, 2021  18m