PR 360

Have you ever wondered what it takes to create a successful public relations campaign? Do you know what it takes to deal with a crisis? Do you find yourself looking online for the latest news on consumer technology? PR 360 will help give you the answers to these questions. Join us each week as we bring you the best public relations talent in the tech industry. PR 360 is here for the aspiring public relations student and those that have been in the industry.Learn about:How to handle a crisis like a pro!What it takes to create a memorable PR campaignWhat trends will we see in the PR industryWhat tech advancements will shape the PR industryAnd more! See acast.com/privacy for privacy and opt-out information.

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episode 82: The Importance of PR pros in E-Payments with Golden Rule Charity’s President Paula Robison


In This Episode…

We talk with Gold Rule Charity’s President Paula Robison about non-profits and e-payments. In these unusual times, nonprofits need to have a solution to accept payments online. We talk about the future of those, how nonprofits can use them, PR pros rule in this, content, and cryptocurrency.

 

Show Notes

·      [00:42] Are you a coffee or tea drinker?

·      [01:15] Can you give a brief explanation about your expertise?

·      [02:22] What is going to be the most important aspect for PR pros to message about e-payments?

·      [03:55] How are PR pros going to message how their e-payment system will solve pain points for customers?

·      [05:10] Will education content be vital in converting new customers?

·      [05:29] How are PR pros going to effectively message about their e-payment system taking cryptocurrency?

·      [06:40] PR pros should find experts or create an influencer marketing plan for cryptocurrency?

·      [07:14] How will content play a role in awareness?

·      [07:50] Are we finally seeing a paperless transaction world?

·      [09:15] How will this impact the nonprofit space?

·      [11:19] How are hybrid events going to work out moving forward?

·      [12:26] Should nonprofits think more digital-first?

·      [13:14] How has fundraising changed in 2020 and 2021?

·      [14:11] Are nonprofits looking to do something similar to what Patreon does?

·      [15:12] Are we going to be seeing more subscriptions plans and traditional donations?

·      [15:43] How will PR pros play a role in messaging two different ways to support nonprofits?

·      [16:48] Fun question: If you could create the best e-payment system, what would it be?

·      [17:35] Final thoughts


People and Companies, We Mentioned in the Show

·      Paula Robison was our guest today. Learn more about Golden Rule Charity.


Episode Length: 18:32

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 2021-08-11  18m