PR 360

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episode 82: The Importance of PR pros in E-Payments with Golden Rule Charity’s President Paula Robison

In This Episode…

We talk with Gold Rule Charity’s President Paula Robison about non-profits and e-payments. In these unusual times, nonprofits need to have a solution to accept payments online. We talk about the future of those, how nonprofits can use them, PR pros rule in this, content, and cryptocurrency.


Show Notes

·      [00:42] Are you a coffee or tea drinker?

·      [01:15] Can you give a brief explanation about your expertise?

·      [02:22] What is going to be the most important aspect for PR pros to message about e-payments?

·      [03:55] How are PR pros going to message how their e-payment system will solve pain points for customers?

·      [05:10] Will education content be vital in converting new customers?

·      [05:29] How are PR pros going to effectively message about their e-payment system taking cryptocurrency?

·      [06:40] PR pros should find experts or create an influencer marketing plan for cryptocurrency?

·      [07:14] How will content play a role in awareness?

·      [07:50] Are we finally seeing a paperless transaction world?

·      [09:15] How will this impact the nonprofit space?

·      [11:19] How are hybrid events going to work out moving forward?

·      [12:26] Should nonprofits think more digital-first?

·      [13:14] How has fundraising changed in 2020 and 2021?

·      [14:11] Are nonprofits looking to do something similar to what Patreon does?

·      [15:12] Are we going to be seeing more subscriptions plans and traditional donations?

·      [15:43] How will PR pros play a role in messaging two different ways to support nonprofits?

·      [16:48] Fun question: If you could create the best e-payment system, what would it be?

·      [17:35] Final thoughts

People and Companies, We Mentioned in the Show

·      Paula Robison was our guest today. Learn more about Golden Rule Charity.

Episode Length: 18:32

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 2021-08-11  18m