Podcast Pontifications

Can spending $5 a day on ads really add 10,000 or more new listeners to your podcast? I highly doubt it. But I am crazy enough to put up the money to see if I’m right or if I have 10,000 new listeners.

I don’t think you should spend a dime on advertising until you’ve nailed the fundamentals AND have a show that your hard-core audience continues to recommend. But if you’ve accomplished those non-trivial tasks, why not spend some money to advertise your show?

Good question. And one I’m about to put to the test, as I’m a fan of eating my own dog food.

Starting today, I’m trying out a system that reports to, by the end of a year, boost the listening audience of Podcast Pontifications to 10,000 listeners. That averages out to around 800 new listeners to Podcast Pontifications every month. Not clicks. Not impressions. Not one-time downloads. Actual podcasters who don’t yet listen to Podcast Pontifications.

And I’m going to get that by spending $5 a day on ads. Or so the theory goes.

I’m skeptical of the efficacy of this initiative. However, any good skeptic should be willing to change their position when evidence is presented. And I want to be a better skeptic. Let’s see what happens.

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Your Questions, Answered

“[I] would love to know how you will use the survey data to improve the show.” 

• Matt Medeiros  - https://twitter.com/mattmedeiros
• from Castos - https://castos.com/

Just like this, Matt! A brand new segment of the show. Woot!

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Links:

• Take the Podcast Pontifications listener survey - https://podcastpontifications.com/survey

• Advancing Podcasting community -  http://advancingpodcasting.xyz

• If you missed the subsequent episodes on “recommendability”, start here - https://podcastpontifications.com/episode/blame-your-podcasts-audience-for-slow-growt

• Podcast Pontifications on YouTube - https://www.youtube.com/channel/UCldrmtlLrlNA8G2vz_Rs_OQ

• Podcast Pontifications In Your Inbox - https://podcastpontifications.com/#subscribe

• Support Evo on Buy Me A Coffee - https://www.buymeacoffee.com/evoterra

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A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/time-for-podcast-advertising-to-put-up-or-shut-up.

Visit https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come.

Buy him a virtual coffee to show your support at https://BuyMeACoffee.com/evoterra.

And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.

Allie Press assists with the production and transcription of the show. Learn more about Allie at http://alliepress.net.

Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe today at https://PodcastPontifications.com.

Photo by Jo San Diego on Unsplash

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th. Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions. Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few. You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com. If you or someone you know needs help, or if you want to get more involved, here are 5 resources: 1. ShoutYourAbortion.com is a campaign to normalize abortion. 2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions. 3. Abortion.cafe has information about where to find clinics. 4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet. 5. Choice.CRD.co has a collection of these resources and more. We encourage you to speak up! And spread the word.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
Chartable - https://chartable.com/privacy
Podsights - https://podsights.com/privacy