Business School is hosted by Sharran Srivatsaa, President of Real (TSX: REAX) (NASDAQ: REAX), the fastest-growing, publicly-traded, real estate brokerage in the world. Sharran grew Teles Properties by 10x in 5 years to $3.4 Billion in sales and eventually sold the business to Douglas Elliman. Sharran is also an accomplished “deal guy” and private equity investor. He is the Chairman of private equity firm Highland Prime which focuses on investing in service-businesses and also the Chairman of ARC Multifamily Group which focuses on value-add multifamily investment projects. Sharran is a former Goldman Sachs and Credit Suisse banker and a sought after keynote speaker and is the creator of the wildly-popular 5am Club call for Entrepreneurs. On this podcast, Sharran shares his best secrets on how to grow your business strategically, how to build your brand elegantly, most importantly integrate the profits in your business with an overall joyful life. For more free resources visit Sharran.com
https://www.sharran.com/podcast/
episode 65: The 5 Core Human Objections
Objection handling is perhaps the most critical skill every person should master, even those not engaged in sales. Objections are a natural part of a conversation. Every time we communicate with others, there’s a subtle need to get them to agree with our ideas. In the game of sales, the ability to handle the word “NO” and all its variations will determine your level of success. To help you address your prospect’s concerns and help move the deal forward, Sharran lays out the 5 core human objections and provides you with a framework to overcome each objection and get the other person to say yes.
If you want to effortlessly BYPASS OBJECTIONS and DOUBLE YOUR CLOSE RATE without hard selling or high-pressure tactics, get Sharran's Objection Handling Framework for 90% off: https://www.sharranvip.com/5-step-objection-framework
“If you can answer these 5 objections, most of the time, almost anything will work.”
- Sharran Srivatsaa
Timestamps:
00:05 This question prompted Sharran to create today's episode
00:50 What are the 5 core human objections we often encounter
01:22 What happens if you can answer each objection
04:47 Mistakes when addressing the IT WON’T WORK FOR ME objection
08:09 The 3 Whys to address the I DON'T BELIEVE YOU objection
11:40 How do you convince people that they need something right now (addressing the I DON'T NEED IT objection)
18:11 Addressing the NO TIME and NO MONEY objections is easier than you think
20:31 How to create good content using the 5 core objections
21:36 Why do you need to get people to say YES to the different levels of objections
Resources:
- Get Sharran's Objection Handling Framework for 90% off
- Get the Productivity Playbook
- Grab Sharran’s 4-Week MBA for Free
Connect with Sharran:
- Website