Postlight Podcast

What happens when software eats the world? Industry veterans Paul Ford and Rich Ziade chat with their friends about technology, design, and business from a distinctly East Coast point of view. Decades of experience inform their no-BS, quick-witted patter about what digital transformation really means. Created by Postlight, the digital product studio they co-founded in New York City


episode 297: What’s in a Name?: On Words and Meaning

Acronyms can feel cheesy, but they sure are effective — in the world of software and beyond. This week Paul and Rich discuss the value of naming your initiatives and urge you to embrace the inevitable acronym that will follow. They chat about how strong naming can help teams internalize processes and rally around projects. They also discuss how the power of naming has been a powerful communication tool of the pandemic.



Tuskegee Study - CDC


 2021-09-07  30m