Marketing Today with Alan Hart

Alan Hart, host of Marketing Today, goes behind the scenes with the world's best chief marketing officers and business leaders. Listen in to learn their strategies, tips and advice. What makes a great brand, marketing campaign, or turnaround? Learn from the experience and stories of these great marketing and business leaders so you can unleash your potential.

https://www.marketingtodaypodcast.com/

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episode 278: Breaking Out of the Sea of Sameness with Save A Lot’s Tim Schroder


Tim Schroder is the SVP of Marketing at Save A Lot where he focuses on delivering quality foods and customer experience. 

In this episode, Alan and Tim cover what Save A Lot is and how they compete in the grocery category. They also discuss modernizing and revamping the company and the brand refresh with a new marketing campaign. When embarking upon a major update of their brand, Tim says, “When I started looking at the competitive landscape and saw what the other big and small grocery chains were doing, I just saw a sea of sameness.” Listen in to hear how Save A Lot leans into modernization and stands out from the crowd.

In this episode, you’ll learn:

  • How to think about modernization in marketing
  • Where you should be listening to your customers
  • Staying ahead of the curve of digitization
  • The power of music in campaigns 


Key Highlights:

  • [01:14] Tim’s career as a mascot
  • [02:20] Tim’s journey to marketing at Save A Lot
  • [04:11] What is Save A Lot? 
  • [05:37] What brought Tim to the grocery industry
  • [07:24] Their modernization project
  • [11:00] The importance of listening to your customers
  • [14:02] “Like a lot, a lot” campaign
  • [20:04] Breaking out of the sea of sameness
  • [22:16] An experience that defines Tim, makes him who he is
  • [24:01] Tim’s advice to his younger self 
  • [25:15] What marketers should be learning more about
  • [26:02] The brands and organizations Tim follows
  • [28:08] The biggest threat and opportunity for marketers

Resources Mentioned: 

  • Save A Lot
  • Tim Schroder
  • Jay Clemmons (early manager and mentor)
  • Save A Lot Modernization & Investment
  • Save A Lot Brand Campaign
  • VIA Agency
  • Save A Lot Music Video
  • J.B. Steenkamp on Marketing Today Podcast
  • Brands Tim follows: Apple, Nike, Target, and Chick-fil-a 

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Connect with the Guest:

  • Tim LinkedIn: https://www.linkedin.com/in/tim-schroder-dfw/
  • SaveALot Twitter: https://twitter.com/SaveALot

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 2021-09-22  30m