Focus on WHY

Focusing on the importance of WHY, Amy Rowlinson asks her guests to share their WHY - essentially what it is they do and why they do it. The Focus on WHY podcast is a collection of relatable, uplifting and inspiring conversations seeking to inspire you with differing perspectives provided by guests who are at differing stages in their careers, business and life. The intention of this podcast is to encourage you to focus on your WHY, to enable and empower you to achieve your desires.


210 Spectator in Your Own Mind with Imogen Edwards-Jones

Cataloguing the fall of an empire prompted an instant love affair with Russia. Moving on to explore various Babylonian worlds, the lure of black magic transported her back into the heart of St Petersburg. Whether she is ghostwriting or writing about witches, her books speak volumes. Honing her state of flow to channel her writing with a clear Focus on WHY, award-winning journalist, broadcaster, novelist and screenwriter Imogen Edwards-Jones describes what it is like to be a spectator in your own mind.



“Sometimes you're a spectator in your own mind. So you are basically just recording what's being played out in your head.”



On Writing: A Memoir of the Craft: Twentieth Anniversary Edition with Contributions from Joe Hill and Owen King by Stephen King -

Hotel Babylon by Imogen Edwards-Jones -

The Witches of St Petersburg by Imogen Edwards-Jones -

Fashion Babylon by Imogen Edwards-Jones -

Beach Babylon by Imogen Edwards-Jones -



Imogen Edwards-Jones is an award-winning journalist, broadcaster, novelist and screenwriter responsible for the hugely successful Babylon series, which includes the Sunday Times best sellers Hotel Babylon, Air Babylon, Fashion Babylon. The series has sold over 1.5 million copies in the UK alone, been translated into some twenty different languages worldwide and made into two BBC Primetime TV shows.

A broadcaster for BBC Radio 4 and 5 and television presenter, Imogen won the Independent scholarship from Bristol University, where she read Russian. She has written for numerous Fleet Street newspapers and magazines for the past 25 years.

An honorary Cossack, Imogen has travelled extensively in the old Soviet Union writing a travel book, The Taming Of Eagles, Exploring the New Russia and was Editorial Consultant on Belgravia for Julian Fellowes (ITV)

She is married and lives in London with two children.

Co-founder of The Great Big Book Club, her latest novel – The Witches of St Petersburg – has recently been optioned in Los Angeles.







Amy is a Life Purpose Coach, Podcast Strategist, Top 1% Global Podcaster, Speaker, Mastermind Host and Property Investor. Through coaching and workshops, Amy works with businesses to Focus on WHY to create people-centred environments, by improving productivity and employee engagement by focusing on fulfilment, values and purpose.

Amy inspires and empowers entrepreneurial clients to discover the life they dream of by assisting them to make it their reality through their own action taking. Helping them to focus on their WHY with clarity uniting their passion and purpose with a plan to create the life they truly desire.

If you would like Amy to help you to launch your podcast or to focus on your WHY then please book a free 20 min call via

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HOSTED BY: Amy Rowlinson



The views, thoughts and opinions expressed in this podcast belong solely to the host and guest speakers. Please conduct your own due diligence. 

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