Marketing Today with Alan Hart

Alan Hart, host of Marketing Today, goes behind the scenes with the world's best chief marketing officers and business leaders. Listen in to learn their strategies, tips and advice. What makes a great brand, marketing campaign, or turnaround? Learn from the experience and stories of these great marketing and business leaders so you can unleash your potential.

https://www.marketingtodaypodcast.com/

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episode 279: Standing for a Data Culture with Tableau’s Jackie Yeaney


Jackie Yeaney is the CMO at Tableau where she is responsible for empowering and educating people on seeing and understanding their data.

In this episode, Alan and Jackie discuss how she ended up at Tableau, what Tableau is working on, and how they go to market. Jackie has more than 20 years of experience as a marketer, but she started her career as an Air Force officer. Later on, they discuss what she thinks marketers should focus on and the misconceptions and responsibilities of being on a board of directors.

Jackie says that being a successful marketer “has far more to do with being data-driven, understanding your customer and the market better than anyone else, and putting your energy there to target and be relevant.” She believes companies win by doing these things. Not by screaming from the rooftops.

In this episode, you’ll learn:

  • The importance of seeing and understanding data
  • Maintaining brand voice during an acquisition
  • How to build trust and relevancy with your audience


Key Highlights:

  • [01:58] Jackie’s side hustle 
  • [04:34] Jackie’s career journey
  • [07:51] Who is Tableau? 
  • [09:58] Overcoming the fear of being data-driven
  • [12:22] Salesforce acquires Tableau 
  • [14:01] Maintaining Tableau’s voice in the acquisition 
  • [19:24] Building trust and relevancy with your audience
  • [23:54] The misconception of being on a board of directors
  • [30:12] An experience that defines Jackie, makes her who she is
  • [37:04] A topic marketers should be learning more about
  • [39:30] The brands and organizations Jackie follows
  • [41:42] The biggest threat and opportunity for marketers

Resources Mentioned: 

  • Tableau
  • Jackie Yeaney
  • Blind Ambition Fitness (family business)
  • Tableau Public
  • Salesforce Acquisition of Tableau
  • Tableau Covid Hub
  • Talkspace
  • Avaya
  • Brands Jackie follows: Peloton, StitchFix, LinkedIn, AirBnB

Subscribe to the podcast:

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Connect with the Guest:

  • Jackie LinkedIn: https://www.linkedin.com/in/jackieyeaney/ 
  • Jackie Twitter: https://twitter.com/jackieyeaney
  • Tableau Twitter: https://twitter.com/Tableau

Connect with Marketing Today and Alan Hart:

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  • https://www.linkedin.com/in/alanhart
  • http://twitter.com/themktgtoday
  • https://www.facebook.com/themktgtoday/
  • https://www.linkedin.com/company/marketing-today-with-alan-hart/

Support the show: https://www.patreon.com/marketingtoday

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 2021-09-29  44m