Marketing Today with Alan Hart

Alan Hart, host of Marketing Today, goes behind the scenes with the world's best chief marketing officers and business leaders. Listen in to learn their strategies, tips and advice. What makes a great brand, marketing campaign, or turnaround? Learn from the experience and stories of these great marketing and business leaders so you can unleash your potential.


episode 280: Marketing through an IPO with’s Molly Aviva Sonenberg

Molly Sonenberg is creative brand manager at where she drives the brand’s voice and keeps messaging consistent across the brand’s channels. 

In this episode, Alan and Molly discuss her insatiable need to work, how she ended up at, and how the company culture seeps through not only the product but their marketing as well. Molly says, “At we believe sharing knowledge makes you a better leader and leads to increased success for the organization.”

Listen to hear why culture is so important at and how they approached marketing while the company was going public.

In this episode, you’ll learn:

  • Sharing information leads to success
  • You should be nicer to yourself
  • Marketing partnerships are underrated

Key Highlights:

  • [03:08] Molly’s journey to
  • [05:41] What is
  • [08:03] Culture defines everything at
  • [12:17] How does culture affect marketing?
  • [21:22] How does Molly combat Imposter Syndrome?
  • [28:35] Brands to take notice of
  • [30:54] What’s the biggest threat for marketers today?

Resources Mentioned: 

  • Molly Aviva Sonenberg
  • Jim Cramer of Mad Money
  • Tel Aviv, Israel
  • Why Managers Fear a Remote-Work Future (The Atlantic)
  • IPO of
  • Imposter Syndrome
  • Meditation – Love-Kindness
  • Brands Molly follows: Everlane, Bumble, Bumble Café, Slack updates

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 2021-10-06  32m