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episode 61: Facebook Podcasts Update + Listener Q&A [transcript]


In this episode, the crew discusses the fallout of the FB and IG blackout, what's going on with Facebook podcasts, why Heavyweight is going exclusive to Spotify, and answer some listener questions from Podcasting Q&A.

Register for ShePodcasts Live in Arizona and RSVP for the Buzzsprout meetup.

Review Buzzcast in Podchaser or Apple Podcasts to let us know what you think of the show.

Buzzsprout's Dynamic Content tool now allows you to save multiple clips in your Dynamic Content Library and track how many downloads each clip receives. Learn more on our New Features page.


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 2021-10-08  47m
 
 
00:00  Travis
So we did play a game.
00:00
Last episode and we created a
00:03
poll in the Buzzsprout. podcast
00:03
community Facebook group. Yeah,
00:07
I
00:07  Alban
want to recount. Yeah,
00:07
yeah.
00:09  Travis
asking people what who
00:09
they thought one? Well, there
00:11
was only two options they could
00:11
put out there, Kevin. And there
00:16
were five Total votes. And they
00:16
all voted for Alban. All right,
00:21
including Kevin, I believe. Oh,
00:21
yeah, I think we think Kevin,
00:27
Yeah,
00:28  Kevin
I did. This is one of
00:28
those things that like, you
00:30
know, sometimes people will send
00:30
you a Facebook poll and be like,
00:34
please vote for me. I really
00:34
need this to win, you know, and
00:37
I kind of felt like that was
00:37
this type of thing with Alban.
00:40
So I want to give my vote. I
00:40
didn't really send it to friends
00:43
and family. I knew he was. But
00:43
yeah, I mean, it was important
00:46
to him. Some people are more
00:46
competitive than others. So
00:48
congratulations.
00:55  Travis
Alban next week, you are
00:55
taking a cohort over to she
00:59
podcasts?
01:00  Alban
I don't know what I mean
01:00
by a cohort. I mean, we're not
01:03
leading course. But yeah, I'm
01:03
going to she podcasts,
01:07
Priscilla, and Megan, and Gilon.
01:07
And Ona and I are all going to
01:13
be there. Few of our Buzzsprout
01:13
creators will be there and lots
01:17
of Buzzsprout podcasters. So
01:17
it'll be awesome. I will not be
01:21
speaking because she podcast is
01:21
a podcast for women. But I will
01:26
be over there in the exhibitor
01:26
space, and talking to people
01:29
about Buzzsprout it's gonna be
01:29
exciting. It'll be great to see
01:32
a bunch of Buzzsprout
01:32
podcasters. And, yeah, it's a
01:35
it's a very cool conference.
01:35
Elsie Escobar and Jessica
01:40
Kaufman, who run she podcast,
01:40
which is a really big Facebook
01:44
group, and it's a really big
01:44
podcast itself, put it on, and
01:48
they did a really awesome job.
01:48
So it's one of the conferences.
01:51
We've really enjoyed when we've
01:51
been able to go in person, and
01:54
we're excited to be in person
01:54
again. And that's in Arizona,
01:57
right? Yes. So we will be in
01:57
Arizona. This is coming out on
02:02
Friday the eighth. We will be
02:02
there Thursday, the 14th. And it
02:06
goes through the whole weekend.
02:06
Are we doing a meetup while
02:08
we're there? We are doing a
02:08
meetup. It's been in the email
02:12
newsletter, we'll drop it into
02:12
the show notes so that everybody
02:15
can register. But we have like
02:15
an event bright and you can
02:17
register for your ticket and
02:17
we'll just meet up and have
02:20
drinks and hang out and have
02:20
fun.
02:22  Kevin
That is awesome. It's in
02:22
Scottsdale, Arizona, which I'm
02:25
totally jealous of that like
02:25
Arizona is like one of my
02:27
favorite states. And Scottsdale
02:27
is a beautiful area. And this is
02:30
a great conference. So is it too
02:30
late to get ticket Elvin Are
02:34
they still have tickets
02:34
available,
02:35  Alban
there are still tickets
02:35
available. There's no more rooms
02:38
in the hotel block. But there's
02:38
lots of hotels nearby. So you
02:42
can get still get a ticket.
02:42
There are virtual tickets. But
02:46
my opinion, if you're going to a
02:46
conference, you just get so much
02:49
more out of going in person
02:49
because you get to see people,
02:52
you get to have conversations in
02:52
the hallway, you get to make
02:55
friends. And those are the
02:55
friendships and the connections
02:58
that you know, are really,
02:58
really valuable, especially when
03:01
you're doing something like
03:01
podcasting where you may not
03:03
know a ton of people that are
03:03
all doing it in real life. So
03:06
it's really great to be able to
03:06
meet people in person. So if you
03:09
had the opportunity, head over
03:09
to Scottsdale, Arizona, and we
03:12
will see there,
03:13  Travis
do you think they'll be
03:13
able to livestream pieces of it
03:16
or people will be able to
03:16
livestream their experience on
03:19
Facebook and Instagram? Perhaps
03:19
they call my friends.
03:24  Kevin
Nice transition?
03:25  Alban
Yeah, let's go there.
03:25
Yes, there is a digital version.
03:29
But what you're doing is you're
03:29
trolling Facebook for being down
03:33
for me nearly a full day A few
03:33
days ago, right?
03:36  Travis
Yeah, I mean, it was
03:36
hard to know that like Facebook
03:39
and Instagram were down for most
03:39
of the day, you'd hear birds
03:43
chirping outside, and there was
03:43
this general sense of peace,
03:46
calm and tranquility that
03:46
overcame the human race as we
03:50
overcame division and linked
03:50
arms and symbols of unity. And
03:54  then around 6
30pm we, you know,
03:54
people went back to throwing
03:59
things at each other. Yeah, so
03:59
pretty significant when the
04:04
largest social media platform on
04:04
the planet goes down for a
04:07
little bit. And, you know, I
04:07
think there were definitely
04:11
some, some hot takes on that,
04:11
some that, you know, we're a
04:16
little bit more of a stretch
04:16
than others, but certainly
04:20
showed the significance that
04:20
social media has in just our
04:23
everyday communication and how
04:23
we interact with each other.
04:26  Alban
I mean, my experience
04:26
was, I didn't notice it for
04:29
hours and hours. I don't really
04:29
use Facebook or Instagram.
04:33  Travis
You didn't notice an
04:33
influx of Twitter followers from
04:35
everybody coming over, I
04:36  Alban
did see a bunch of people
04:36
on Twitter, like celebrating
04:39
like, we're still doing well.
04:39
And I'm like, you know, that
04:41
like everybody left Twitter in
04:41
like 2012. So it's like, yeah,
04:46
it's still running because it
04:46
the monthly active users are a
04:49
10th of what Facebook has or
04:49
something. So it was a it's
04:53
definitely a big deal. I think
04:53
there were a lot I saw a lot of
04:57
people, you know who were using
04:57
this as the most Want to say,
05:01
this is why you've got to own
05:01
your audience, you've got to
05:03
have an email list, you've got
05:03
to have all these other things.
05:08
I think some of those takes,
05:08
maybe we're people overplaying
05:10
their hand, like, I truly
05:10
believe you should always be
05:15
pushing people towards owned
05:15
media things that you control,
05:19
that your own platform, your
05:19
website, your email, list your
05:23
podcast, so that you have a
05:23
connection. The reason for that,
05:27
though, is not, hey, what
05:27
happens if Twitter goes, or if
05:32
Facebook goes down for a total
05:32
of 16 hours, or whatever it may
05:36
be? That's not really like that
05:36
bad. Like, oh, you couldn't send
05:41
a friend request for 16 hours.
05:41
That's not the fear. The fear
05:45
is, you've built an entire
05:45
business or audience that's
05:50
reliant on Facebook connecting
05:50
you to them. And then slowly
05:54
over time, Facebook starts
05:54
dialing down the engagement and
05:58
then that is eventually saying,
05:58
hey, you can still get to these
06:00
people. But it's going to be
06:00
through an ad, it's not going to
06:02
be through organic views, that
06:02
you basically put Facebook in
06:06
between you and your customers,
06:06
and your business is now reliant
06:10
on Facebook's decisions. So
06:10
that's the main fear I have the
06:14
main reason that I would say,
06:14
hey, control your own destiny
06:17
building email list, build a
06:17
website, build a podcast. Yeah.
06:21
So I still think like there's a
06:21
lot of businesses having a
06:24
Facebook page is critical. I
06:24
navigate Twitter presence, or
06:27
Instagram is critical. I don't
06:27
think it means that all social
06:32
media is evil, and you should
06:32
get away from it. Yeah, I
06:34  Kevin
like I mean, I was gonna
06:34
say I like it. I didn't like it
06:38
that Facebook goes down.
06:38
Obviously, we don't wish that
06:41
upon any internet company. And
06:41
I'm sure it was a very stressful
06:44
day for them. But it is a good
06:44
wake up call. Not to, as Alban
06:48
said overplay your hand there.
06:48
But it's kind of I mean, I think
06:51
about as like the analogy of
06:51
like, when I pull out of my
06:53
driveway backwards, like I've
06:53
tried to always be intentional
06:55
about stopping and not relying
06:55
on the backup camera and looking
06:58
both ways. And then sometimes
06:58
you do that routine. And you
07:02
notice like a ball rolls behind
07:02
your family's walking by and,
07:06
like, golly, I'm really glad I
07:06
did this, like just, sometimes
07:09
you get a wake up call
07:09
opportunity. And even though we
07:12
know this stuff, we know that we
07:12
shouldn't be totally reliant on
07:15
these social networks that use
07:15
algorithms to decide what they
07:17
show and don't show every now
07:17
and then it's good to have a
07:19
wake up call and just be like,
07:19
you know, if I didn't have my
07:22
email list, like, what if
07:22
Facebook didn't come back online
07:25
for a week, how would that have
07:25
impacted my business. And so in
07:29
that sense, I think that kind of
07:29
stuff can be good for us as
07:32
creators, to get those Wake Up
07:32
Calls once in a while, make sure
07:35
that we're still being
07:35
intentional about connecting
07:36
with our audiences in a way that
07:36
we have control over that
07:40
connection, and not fully
07:40
reliant on these other platforms
07:44
that can change the rules that
07:44
can go down that all these
07:46
things can happen that are out
07:46
of your control. If your
07:48
livelihood is dependent upon
07:48
that, that's not a great
07:51
situation to be in.
07:52  Alban
One lesson that I kind of
07:52
got from reading a lot about
07:55
what happened with Facebook was
07:55
the mistake they made was kind
07:59
of a understandable one that
07:59
could have been backed out in
08:03
like an hour, except for the
08:03
system for changing the code
08:08
that made the wet, everything go
08:08
down, was also run through
08:13
Facebook. So once they couldn't
08:13
connect via the fact that
08:16
Facebook was down, they couldn't
08:16
connect to that to the reset
08:20
those routers. And then they
08:20
weren't able to even get into
08:23
some of the buildings that they
08:23
needed to get into. Because the
08:26
key cards wouldn't go because
08:26
they actually that ran through
08:29
Facebook as well. And it's kind
08:29
of like they had this Facebook's
08:33
single point of failure was the
08:33
Facebook app and everything ran
08:36
through the Facebook app. And I
08:36
kind of like maybe this is just
08:42
a good argument for
08:42
diversification, like you maybe
08:46
you shouldn't only have one
08:46
thing, you shouldn't only have
08:49
your Instagram page, or your
08:49
YouTube account, or only your
08:54
podcast. You know, things can
08:54
change in all sorts of different
08:57
ways. Certain platforms have
08:57
much higher risks than others.
09:01
But it's a good idea. If
09:01
especially if you're building a
09:05
business or a real audience, to
09:05
like, hey, I want to have a few
09:09
different options for connecting
09:09
to people so that I don't have
09:13
just one single point of failure
09:13
for my entire business. The
09:17
minute that Instagram makes me
09:17
now spend a lot more money to
09:21
connect to my existing
09:21
followers. All of a sudden, I
09:25
can't be a profitable business.
09:25
That's a single point of failure
09:28
that you want to mitigate.
09:29  Travis
Well, and even thinking
09:29
about it wasn't too long ago
09:32
that Amazon just totally slashed
09:32
their affiliate payouts for
09:36
their affiliate program. And
09:36
there are people that built
09:38
their entire livelihoods on how
09:38
do I create a YouTube channel or
09:43
a blog that is generating search
09:43
traffic and I can recommend
09:47
products on Amazon and pay the
09:47
bills that way. And then
09:50
Amazon's like actually, a lot of
09:50
people shop here now and we
09:54
don't really need your help
09:54
getting them to buy things here.
09:56
They're going to come here
09:56
anyways. So rather than pay you
09:58
5% we're going to pay One and a
09:58
half percent, rain overnight,
10:02
Amazon just decides to do
10:02
something. And if you've built
10:07
your entire model for what
10:07
you're doing on top of the
10:11
current way things are going,
10:11
then that's just not a wise
10:15
place to be. And so so thinking
10:15
as a podcaster, if you're
10:19
pursuing monetization
10:19
strategies, or growth, like
10:23
marketing strategies, and you're
10:23
using social media, just be
10:26
mindful that like, hey,
10:26
Instagram, Facebook, maybe they
10:30
won't go down again, like this
10:30
for a while. But they might
10:32
change the rules, they might
10:32
change the algorithm. And now
10:35
this thing you've put a bunch of
10:35
effort into, it's just no longer
10:39
as effective as it used to be,
10:39
you know, and that's not to say,
10:42
don't do anything, because
10:42
something might change in the
10:44
future. But just make sure that
10:44
you don't become so invested in
10:49
one particular thing, that
10:49
you're putting a lot in
10:54
unnecessary risk, and the
10:54
current way that you're trying
10:57
to operate and grow your show or
10:57
monetize your show.
11:03  Alban
Yeah, and this will
11:03
become a little bit more salient
11:06
when Facebook podcasts kind of
11:06
starts becoming a thing.
11:10  Travis
Lately, it's not a thing
11:10
yet they announced it like
11:12
months ago Alban, surely surely
11:12
they figured it out.
11:16  Alban
Do we want a quick
11:16
Facebook, podcasts update?
11:19  Travis
I think the peep the
11:19
people would want to know, if
11:22
I'm, if I want to know, I know
11:22
that our dedicated Buzzcast
11:25
listeners want to know is now
11:25
the time to strike. The iron is
11:29
hot, go all in on Facebook
11:29
podcasts.
11:32  Alban
I mean, it's still
11:32
rolling out to more people a lot
11:34
more podcasters are getting
11:34
access to it, they can add their
11:37
podcast to their podcast page.
11:37
It's like your Facebook page
11:42
that now you can attach your
11:42
podcast to it. The problem is,
11:46
they're still doing this totally
11:46
on their own. So Facebook is
11:50
like, Hey, we found this
11:50
podcast, I think it's associated
11:54
with the Buzzsprout page. And so
11:54
they say Buzzsprout, why don't
11:57
you put add this to your pot,
11:57
your page. The problem that I've
12:00
seen is, you know, we're
12:00
probably unique in this, but I
12:03
log in now. And it's like 100
12:03
podcasts are connected to the
12:08
Buzzsprout page. And those are
12:08
not our podcasts. And I feel
12:12
really bad for everybody.
12:12
Whenever I log in, I started
12:14
looking at the names, I'm like,
12:14
these are podcasters that they
12:18
don't have any control, I have
12:18
no ability to help. And their
12:22
podcast is attached to our page.
12:22
So I just don't publish it. And
12:27
even if you can publish it to
12:27
your page, I mean, we have not
12:30
seen a big change in Facebook
12:30
plays even for our shows, we
12:35
haven't seen them really go up.
12:35
Because it's only available to
12:39
us podcasters using mobile,
12:39
Facebook mobile app, and it
12:44
might even be iOS only mobile
12:44
app, I'm not 100% sure on that.
12:49
In the end, this could be really
12:49
big. But it could also be you
12:54
know, I mean, Facebook just has
12:54
this massive power, but just the
12:58
sheer size of Facebook, that if
12:58
they really go all in on
13:02
something, it gets really big.
13:02
But they also every once in a
13:05
while, say things like they're
13:05
going to launch their own
13:08
cryptocurrency at one point,
13:08
Libra, and they said it's going
13:11
to be amazing. And then they
13:11
like backed off of that said,
13:15
Yeah, we're not really going to
13:15
do that anymore. And when stuff
13:18
like that happens, I think that
13:18
everybody in the you know, in
13:22
that particular industry goes
13:22
Wow, Facebook could crush us.
13:25
And then you realize Facebook
13:25
may not be super interested for
13:28
podcasters we're like, hey,
13:28
Facebook could really, really
13:31
help podcasting, we could really
13:31
bring a lot of people in. And so
13:35
far, Facebook kind of made the
13:35
announcement. You know, it's
13:39
like your New Year's resolution,
13:39
you say you're going on a diet,
13:42
and you get all pumped up, and
13:42
you have all the fun of saying
13:43
you're going on a diet, and then
13:43
you don't go on a diet today.
13:46
That's kind of like what's
13:46
happened with Facebook podcast
13:49
so far. So maybe someday
13:49
Facebook, rolls this out more,
13:53
and we get all these cool
13:53
features, and they really
13:55
promote podcasting. But right
13:55
now, we're not seeing it be a
13:59
big thing for our shows, or for
13:59
the stats in as Buzzsprout as a
14:04
whole.
14:05  Kevin
Let me say this, I think
14:05
we have to keep in mind that
14:09
right after the apple event is
14:09
when all this news came out from
14:12
Facebook and from Spotify. And I
14:12
think what happened is that I
14:16
have no insider information.
14:16
This is all just in my head, and
14:19
I'm going to share it with you
14:19
now. So you're probably not
14:21
going to be any better for it.
14:22  Travis
Take it gospel,
14:23  Kevin
it's a theory is that
14:23
Apple came out and announced a
14:27
bunch of stuff in the podcasting
14:27
space. It was it kicked off
14:29
their keynote in the spring. And
14:29
we know how that went. It turned
14:33
out that they kind of flubbed
14:33
the delivery of everything. But
14:36
it seemed like shortly after
14:36
that Spotify and Facebook both
14:40
wanted to get in on some of the
14:40
excitement in the news around
14:43
podcasting. And so Spotify said,
14:43
Oh, Apple's doing subscriptions,
14:46
we're gonna do subscriptions,
14:46
and we're gonna do a better
14:48
we're gonna make them open and
14:48
available to anybody. And we're
14:50
going to play nice with third
14:50
parties and all that stuff.
14:52
Well, that's been really slow to
14:52
sort of trickle out since then
14:55
there hasn't been a whole bunch
14:55
of development on that front a
14:58
little bit. Not a whole bunch,
14:58
Facebook Same thing, they're
15:00
saying, oh, we're gonna get into
15:00
the podcasting space, we're
15:02
gonna let you link up your
15:02
podcast to your page. And when
15:05
every time a new episode hits,
15:05
we're gonna help you promote it.
15:07
And notice, again, I think this
15:07
might have been marketing and PR
15:10
departments saying, Hey, what's
15:10
going on in the company has to
15:13
do with podcasts? Because
15:13
podcasting is all over the news,
15:15
right? Now Apple's getting a
15:15
whole bunch of press coverage on
15:17
this, we want to get some of
15:17
that, what are we doing? And
15:21
they started, you know, leaking
15:21
out stuff that might not have
15:23
been ready for primetime yet.
15:23
And so it's it seems like the
15:26
tech teams weren't ready to make
15:26
announcements, but the timing of
15:28
the press made it important to
15:28
go and get something out. So
15:32
they made a bunch of
15:32
announcements, maybe ahead of
15:34
schedule. And now we're sitting
15:34
around saying, hey, you promised
15:37
all this stuff. Where is it?
15:37
Well, it really was never ready.
15:40
They just wanted to capitalize
15:40
on the media opportunity.
15:43  Alban
I think that that's very
15:43
much the case. The other thing
15:46
that was announced then was
15:46
right before was clubhouse,
15:49
raising a $4 billion valuation.
15:49
And that was when the shine was
15:55
just starting to come off a
15:55
clubhouse, people were just
15:57
starting to see, hey, maybe this
15:57
thing is everything we thought
16:00
it was going to be. Maybe these
16:00
other platforms will be able to
16:04
steal the magic of clubhouse and
16:04
replicate it. And everybody
16:08
started adding chat, you know,
16:08
chat rooms, or whatever you want
16:12
to call taught little audio
16:12
rooms. And Facebook, that was
16:17
part of their announcement was
16:17
all these kind of clubhouse II
16:20
features. So I think it's very
16:20
true Kevin, like they saw the
16:24
money being raised. They saw the
16:24
PR, they saw the excitement,
16:28
similar to whatever it was three
16:28
years ago when they said, Hey,
16:32
we're gonna make a
16:32
cryptocurrency. Because we see
16:34
that was really big, it was
16:34
getting a ton of hype. It makes
16:38
sense for Facebook to do that.
16:38
And because we all imagine if
16:41
Facebook goes all in on this new
16:41
direction, and they leverage the
16:46
billions of people that use
16:46
Facebook, then all of a sudden I
16:51
think could be a real winner.
16:51
The thing is, is that going to
16:56
be the one thing that Facebook
16:56
really wants to go all in on
16:59
because there's only so much
16:59
space on the iPhone screen or in
17:02
the Facebook app. You know, they
17:02
can't just add new features
17:05
forever, they have to actually
17:05
have some be prioritized and the
17:08
chances that their crypto or
17:08
their podcasts are the primary
17:13
thing they show on the app are
17:13
minimal. And so we'll keep you
17:18
updated. I would you know, I am
17:18
super hesitant to make any
17:22
videos about it because the
17:22
truth is, we're still in a
17:27
holding pattern. Maybe we do
17:27
make a little video Travis
17:30
Knight could do one that says
17:30
hey Facebook podcast, whatever
17:33
happened not a whole lot. We
17:33
will update everybody if there
17:38
is anything.
17:42  Travis
So Alban I'm really sad
17:42
right now. One of the shows that
17:45
I'm told should be one of my
17:45
favorite shows heavyweight is no
17:48
longer going to be available on
17:48
an app that I listened to walk
17:51
us through what's going on with
17:51
heavyweight and Spotify.
17:53  Alban
Have you ever listened to
17:53
heavyweight?
17:55  Travis
I feel like I've
17:55
listened to one episode in the
17:58
past. Okay,
17:59  Alban
so heavyweight is a very
17:59
popular podcast is put out by
18:02
gimlet that was acquired by
18:02
Spotify a few years ago. And I
18:08
will read you something out of
18:08
the verge gimlets heavyweight is
18:12
becoming a Spotify exclusive and
18:12
the fans are mad of you. The
18:15
longest price gimlet media shows
18:15
is becoming a Spotify exclusive
18:20
next month, five years after
18:20
began two years after the
18:24
Spotify gimlet acquisition. And
18:24
so yeah, I mean, this kind of
18:29
felt obvious that eventually
18:29
this would start happening.
18:32
gimlet shows that were hits and
18:32
have been doing exceptionally
18:37
well, even after they joined
18:37
forces with Spotify. While that
18:41
happened was Spotify help these
18:41
shows get even bigger because
18:44
they promoted them in their app.
18:44
But the day was going to always
18:48
come at least we always assumed
18:48
it would where Spotify said,
18:52
yeah, if you want to continue
18:52
listen to this show needs to be
18:55
only in Spotify, though this is
18:55
in direct contradiction to, you
19:01
know, back in the day two years
19:01
ago when Matt lever interviewed
19:05
Alex Bloomberg who founded
19:05
gimlet and said like, are you
19:08
going to make all these existing
19:08
shows exclusive to Spotify? You
19:12
have you read the exact quote?
19:12
Yes. Alex Bloomberg. Yeah, yes,
19:18
the existing shows will not be
19:18
made exclusive to Spotify, that
19:21
will continue. You'll continue
19:21
to get them where you get them
19:25
now. And yeah, going forward, I
19:25
think it's gonna be a mix. And
19:29
eventually, Spotify. And that
19:29
may have been maybe the
19:32
intention. I, Alex bloomer might
19:32
have believed that at the time,
19:36
but I think Spotify always knew
19:36
they had to have known. The only
19:40
reason you spend hundreds of
19:40
millions of dollars on a podcast
19:44
studio is if you eventually are
19:44
going to say, hey, these shows
19:48
really need to be exclusive, to
19:48
try to get as many people as
19:53
possible to switch their
19:53
listening bat habits from Apple
19:57
or Google or whatever India
19:57
Through using and flip over to
20:02
becoming a Spotify only
20:02
listener,
20:05  Kevin
well, it's possible that
20:05
the strategy was true. Like, we
20:09
will create new shows, we will
20:09
launch them exclusively on
20:12
Spotify. And we'll try to get
20:12
people to come over here and
20:14
listen, that the problem with
20:14
that is that it's harder to grow
20:16
an audience on when you're
20:16
exclusive to one platform. And
20:20
so as this strategy starts to
20:20
play out, I mean, the writing's
20:24
on the wall, right? Like we want
20:24
to take new shows that have no
20:28
audience, we want to put them
20:28
out as big and wide as we can
20:31
build an audience, then make
20:31
them exclusive and pull all of
20:34
those people into one platform.
20:34
So I don't know if it was a
20:39
mistake, or if he really, truly
20:39
believed it. I think it's a
20:42
little naive. If he really did
20:42
truly believe that. I mean, I
20:44
think what they're going to
20:44
continue to do is launch new
20:45
shows, and they're going to
20:45
launch them big and far and
20:47
wide, build the audiences and
20:47
then bring them exclusive. And
20:50
then try to build up and then
20:50
keep, put that on repeat and do
20:53
it as many times as you can to
20:53
get as many people into Spotify
20:56
ecosystem as possible.
20:57  Travis
Well, that's consistent
20:57
with what we've seen with a
20:59
couple other shows. I know that
20:59
the show that you know, brock
21:03
obama did with Bruce
21:03
Springsteen, started a Spotify
21:05
exclusive then went freely
21:05
available everywhere. I don't
21:09
know if it's back behind the
21:09
paywall or not. There were a
21:11
couple other shows big shows
21:11
that were supposed to be
21:13
exclusive that that they
21:13
destroyed. Oprah No, Michelle
21:16
Obama had a podcast. Yeah,
21:16
Bernie Brown had one. So that
21:20
that could totally make sense. I
21:20
don't know why fans are mad.
21:23
Spotify is gonna let you
21:23
participate in quizzes while you
21:25
listen to episodes, this
21:25
greatest thing ever. It's a new
21:28
feature. They're trumpeting that
21:28
interactive audio is the future.
21:32
Everything's everyone's got
21:32
their idea of the future of
21:34
podcasting. And we'll see, we'll
21:34
see.
21:38  Alban
I'm interested by what
21:38
smartlace has done, or what
21:41
amazon music has done with
21:41
smartlace podcast, because they
21:45
paid a ton of money for that
21:45
podcast, to only do Hey, the
21:50
podcast itself will still be
21:50
everywhere. The benefit of
21:53
listening on amazon music is you
21:53
get episodes either? I'm not
21:57
sure. A week, early week early.
21:57
Okay. So you get them a week
22:01
early. And I think for a lot of
22:01
people that's like, at least
22:05
when I saw it, I was like, wow,
22:05
this is not the best strategy.
22:10
I'm maybe a little bit warming
22:10
up to that strategy, because
22:14
we've seen smartlace continued
22:14
to rise in the podcast ranks. So
22:19
now it's like the number nine
22:19
podcast, it's been there for,
22:22
you know, a couple, maybe two
22:22
months now. Number, that number
22:25
not in spot
22:26  Travis
that the pod track
22:26
measurements is what does that
22:29
ranking?
22:29  Alban
Yeah, I think, pod track.
22:29
And that's really, that's a
22:34
really big show. And the way
22:34
that it's doing super well, is
22:38
the fact that it's everywhere,
22:38
so everyone can listen to it.
22:42
And then they can, in every
22:42
episode have that bonus, they're
22:46
like, hey, and if you love this
22:46
show, and you want one more
22:49
episode, there actually is
22:49
another episode over on Amazon,
22:53
and then jump over there and
22:53
start listening to it there.
22:55
Because we're always gonna be
22:55
putting out the new stuff, and
22:57
you'll see it earlier. But it'll
22:57
be interesting to see how these
23:01
work, I am much more in favor of
23:01
the time gated content. Because
23:07
you're then allowing everybody
23:07
to still, you're keeping your
23:11
audience very large, that's good
23:11
for the podcast, you get the
23:14
benefits for the platforms of
23:14
trying to attract listeners to
23:17
try out your app. And there's a
23:17
compelling reason to, and you
23:22
don't already have to have a
23:22
very successful show. I mean, I
23:26
know when Bruce Springsteen and
23:26
Barack Obama put out the their
23:30
podcast, I was interested in it
23:30
and I saw his Spotify exclusive.
23:33
And I have some negative
23:33
feelings around exclusive shows.
23:37
So I just didn't go listen to
23:37
it. And had it been available
23:40
everywhere. I would have
23:40
probably binge the whole first
23:42
season right away. And so I
23:42
think that that will be
23:47
interesting to see how these
23:47
different strategies play out.
23:51
If the smartlist one works, that
23:51
will be very exciting to me,
23:56
because that's more of the world
23:56
that I'm excited to live in.
24:01  Travis
So we wanted to follow
24:01
up on the last episode, we had
24:04
our first edition of this or
24:04
that the new hit game show on
24:08
Fox Thursdays.
24:10  Alban
I'm not sorry.
24:12  Travis
Sorry, I've seen too
24:12
many bass singer. commercials.
24:15
So we did play a game. Last
24:15
episode and we created a poll in
24:20
the Buzzsprout podcast community
24:20
Facebook group. Yeah, I want to
24:23
recount Yeah, yeah, asking
24:23
people what who they thought
24:26
one?
24:26  Alban
Remember? I got the first
24:26
two answers, right? And then
24:30
Kevin, surprisingly, came from
24:30
behind. He got three answers in
24:35
a row that he won. And so we
24:35
went to unbiased judges, the
24:40
Facebook group. And Travis
24:40
posted I did not post this. So
24:45
who actually won this or that on
24:45
Buzzcast. Today, what were the
24:48
results Travis?
24:50  Travis
Well, there was only two
24:50
options. They could put Alban or
24:53
Kevin. And there were five Total
24:53
votes. So really significant
24:58
number To know, you know, it's
24:58
outside the margin of error and
25:02
all that kind of things. And
25:02
they all voted for Alban. All
25:07
right, including Kevin, I
25:07
believe reality.
25:09  Kevin
Oh, yeah,
25:09  Alban
I think. Yeah, I'm
25:09
actually looking at, I see that
25:17
the profile photos I know that
25:17
these people sell as five, five
25:21
votes by people that we know.
25:21
All right, I'm claiming it
25:24
What's the price?
25:25  Kevin
And I think this this is
25:25
one of those things that like,
25:28
you know, sometimes people will
25:28
send you a Facebook poll and be
25:31
like, please vote for me. I
25:31
really need this to win, you
25:34
know, and I kind of felt like
25:34
that was this type of thing with
25:37
Alban is I want to get my boat.
25:37
I didn't really send it to
25:40
friends and family. I knew he
25:40
was. But yeah, I mean, it was
25:44
important to him. Some people
25:44
are more competitive than
25:45
others. So congratulations,
25:45
Alban. You got it.
25:48  Travis
Kevin, how do you how do
25:48
you feel? Do you feel like the
25:51
the weight of public opinion
25:51
should overturn the previous
25:54
results?
25:57  Kevin
I don't have anything. I
25:57
don't have a clever comeback for
25:59
you. If Alban needs the victory,
25:59
he can have the victory. It's
26:02
totally fine. I'm not. I'm not
26:02
worried about I'm looking
26:05
forward to the next game. I'm
26:05
already I've been training. I've
26:08
been in the gym every day. I'm
26:08
ready to go.
26:11  Alban
I if are you, Kevin, I'd
26:11
be saying listen, I don't care
26:13
if the refs made a bad call or a
26:13
good call. And if a bunch of
26:16
fans voted in some online poll
26:16
with five fans saying the ref
26:21
made a bad call. The game's
26:21
over. The Superbowl was one, I'm
26:25
hanging up the trophy. And if
26:25
you don't like it, complain to
26:29
the refs and get a rule change.
26:29
That's Yeah.
26:31  Kevin
And to me, it's not so
26:31
much about the scoreboard as it
26:34
is the love of playing the game.
26:34
And I just had a good time plan.
26:37
And I can't wait to get out on
26:37
the field next time.
26:41  Travis
Speaking of questions,
26:41
we got a lot of questions for
26:44
our other podcasts that we
26:44
publish weekly Podcasting, Q&A,
26:48
and we get a lot of really good
26:48
questions. But unfortunately,
26:51
not all of them become episodes.
26:51
And so we wanted to just kind of
26:55
take some time to answer
26:55
questions that we have received
26:59
from you guys, and offer our
26:59
thoughts and any insights that
27:04
we can. And our first question
27:04
comes from Jacob.
27:09  Jacob
Hi, this is Jacob from
27:09
Saft podcast. Let's say that we
27:12
schedule our podcasts to release
27:12
on Buzzsprout at 12pm. Since we
27:16
also release the podcast on
27:16
YouTube, we would really want
27:19
the podcast to pick up on all
27:19
directories at the same time.
27:22
But there is a bit of a delay
27:22
between the podcasts being
27:26
released on Buzzsprout. And it
27:26
picking up on the directories.
27:30
How long is that delay? And
27:30
also, what can we do from our
27:34
end to ensure that while the
27:34
podcast gets released on
27:38
YouTube, at the same time, it is
27:38
made available on podcast
27:41
directories like Apple podcasts,
27:41
Google podcasts, Spotify, and
27:44
the others. Thanks in advance
27:44
for your response.
27:47  Travis
So do you guys think why
27:47
is there a delay when you
27:50
publish an episode or schedule
27:50
something in Buzzsprout? And
27:53
when it might show up in
27:53
different podcast directories?
27:55  Kevin
Sure, let me take that I
27:55
will try to give you the most
27:57
succinct and succinct answer
27:57
that I can. The reality is that
28:02
podcasting is very different
28:02
than YouTube. So YouTube has its
28:05
own closed ecosystem, the system
28:05
that you're publishing on is the
28:08
same one that does distribution.
28:08
So once you're live in one
28:11
system, like that's it, you're
28:11
live on that world, and anybody
28:14
who brings up YouTube, whether
28:14
it be on their phone, or their
28:16
TV, or their computer, have
28:16
access to the same directory. In
28:20
the podcasting world, we have
28:20
lots of different directories,
28:22
the biggest, of course, being
28:22
Apple podcasts, and a lot of
28:24
third party apps rely on that.
28:24
And unfortunately, it's also the
28:28
most unreliable in terms of how
28:28
quickly it updates. So
28:32
theoretically, Apple is saying
28:32
that new episodes should start
28:36
appearing within a couple hours.
28:36
Now, since they've made all
28:38
these system improvements.
28:38
Unfortunately, that's not the
28:40
truth of what we've been seeing
28:40
we've been seeing some episodes
28:42
might pop on within two hours,
28:42
and then they might come back
28:45
off for a couple hours. Usually,
28:45
within 24 hours or so. Apple
28:48
podcasts has kind of stabilized
28:48
they found your new episode. And
28:52
they start distributing it
28:52
through their API, which means
28:54
all the other third party apps
28:54
start updating as well. There's
28:57
another directory that's big
28:57
called the podcast index, we
28:59
push to that as well, if you're
28:59
listed there, and they use a
29:02
technology called pod Ping. So
29:02
as soon as your episode goes
29:05
live on Buzzsprout, we ping them
29:05
that we don't have to wait for
29:08
them to ask us if there's a new
29:08
episode, we tell them, hey,
29:10
there's a new episode. And so
29:10
any directories that use them
29:13
will get it faster. And then
29:13
there's Spotify, which is
29:16
another big one, Spotify. I
29:16
think, though, they don't have a
29:20
way for us to notify them. But
29:20
they ping us like every five
29:23
minutes. They ping us on a very
29:23
aggressive interval. And so they
29:28
pick up episodes pretty quick.
29:28
But as you can see, everyone's
29:31
kind of on a different schedule
29:31
and you're kind of at the mercy
29:34
of all the different
29:34
directories. So in the
29:36
podcasting world, what we say
29:36
is, hey, if you want your
29:38
episode available first thing in
29:38
the morning, publish it the
29:41
night before, you know give
29:41
yourself a good 12 hour buffer.
29:44
And then you have a pretty high
29:44
chance of covering most of the
29:47
directories it might not be 100%
29:47
but it will be most of them.
29:50
Just thinking this up with your
29:50
YouTube publishing is really
29:53
difficult and it can be
29:53
maddening. And so what I would
29:57
suggest for you there is go
29:57
ahead and schedule your
29:59
podcasts. pisode, the audio
29:59
version that you want
30:01
distributed to all the
30:01
directories, give yourself as
30:03
much buffer as possible, at
30:03
least 12 hours, maybe more if
30:07
you can stomach it. But it's
30:07
probably never going to be an
30:10
exact sync with what you're
30:10
seeing on YouTube. And that's
30:12
just, I don't know, it's just
30:12
the nature of the beast in
30:16
podcasting being different than
30:16
the YouTube ecosystem.
30:19  Alban
Yeah, we've been doing a
30:19
lot of work in this the last
30:22
month because this has always
30:22
been a frustrating point for a
30:26
lot of Buzzsprout podcasters.
30:26
They say, hey, what the heck, I
30:29
published my episode, and no one
30:29
gets to see yet. And we're
30:34
always like, yeah, we have
30:34
published it instantly. It's in
30:37
your RSS feed, it's on your
30:37
Buzzsprout website, it's in your
30:39
embed players. It's available.
30:39
But the directories haven't come
30:44
to us to ask and check if
30:44
there's a new episode.
30:48
Unfortunately, it doesn't make a
30:48
difference. If we run to them
30:52
and say, hey, it's been updated.
30:52
So Apple, mostly within eight
30:56
hours has updated Spotify,
30:56
mostly within two hours is
30:59
updated. But both of those our
30:59
support team, you know, will
31:03
check things, but most they
31:03
don't think, to really, there's
31:06
not a whole lot they can do. If
31:06
it hasn't been 24 hours since
31:10
the episodes been live that it
31:10
hasn't shown up in directories,
31:13
one thing I would kind of
31:13
consider is, what is the fear
31:19
that we have that things go live
31:19
at different times, you know, it
31:23
feels like everything should go
31:23
live at the same time. It's a
31:25
bummer. If you know you see it
31:25
on YouTube, and you want to say
31:29
it's live everywhere. But you
31:29
know that people with Apple
31:32
podcasts are probably not seeing
31:32
it right away. I'm not super
31:36
fearful, because the worst thing
31:36
that happens is, you know that
31:41
some people don't see it right
31:41
away. But there's not a whole
31:44
lot of people that are seeing it
31:44
on YouTube, and then are like
31:46
popping over Spotify and going
31:46
like what the heck, I thought
31:49
this was live in Spotify. So I
31:49
think like Kevin said, maybe I
31:54
would publish the podcast 12
31:54
hours earlier. And so you're
31:57
they're pretty synched up, and
31:57
the little bit that they're off,
32:02
you know, we wish it could be
32:02
better. As more information and
32:07
more technology comes out, we
32:07
will always adopt it. Because
32:10
the faster we can make this the
32:10
better. Unfortunately, it's just
32:13
not the nature of how podcasts
32:13
work right now.
32:16  Travis
It's ironic, you guys
32:16
both picked 12 hours, because
32:19
Podcasting Q&A we published on
32:19
YouTube, and in all the podcast
32:22
directories. And we always put
32:22
out the podcast episode at 12am.
32:27
And the YouTube video always
32:27
comes out at 12pm. And that's
32:31
just the way that we schedule
32:31
it. And so if you want to be the
32:33
first to listen to the new
32:33
Podcasting Q&A episodes, your
32:36
best bet is probably gonna be
32:36
listening in a podcast app, and
32:38
then YouTube will come out
32:38
later. But I also know for
32:41
YouTube, that in your YouTube
32:41
studio, it will give you an idea
32:45
of when is the best time to
32:45
publish, based on previous
32:49
viewing activity. And so also
32:49
look at that to see Is there an
32:52
ideal time of the day when most
32:52
of your subscribers are online,
32:57
and maybe publish around that
32:57
time as well. So thank you for
33:00
your question, Jacob. Next
33:00
question is from Stephen. And he
33:05
has a question about audio
33:05
quality for remote interviews.
33:08  Stephen
Hi, my name is Stephe
33:08
scheels. I would like to kno
33:12
how I can get good audio qualit
33:12
from a regular phone call whe
33:17
I'm using my zoom h1 microphon
33:17
into logic. Because some of m
33:22
guests don't have internet an
33:22
they need to use the phone. I
33:28
there a way I can improve th
33:28
phone? audio quality
33:33  Alban
Yeah, so this is a good
33:33
question. Unfortunately, we
33:37
can't give you a ton of great
33:37
stuff, Stephen. phone calls,
33:40
like, I don't know how many
33:40
people will remember this, this
33:43
was a big thing when I was
33:43
younger, that people would talk
33:47
about having your regular voice
33:47
in your phone voice that
33:50
everyone's voice was distinctly
33:50
different on phone calls. And
33:54
that was because and we all knew
33:54
that because you talk to people
33:57
a lot on the phone, we don't do
33:57
that as much anymore. And phones
34:01
are so compressed, the signal is
34:01
so compressed that it actually
34:06
loses some of the fidelity of
34:06
your voice. And so some voices
34:10
would actually change quite
34:10
drastically, you'd have a
34:12
different phone voice than you
34:12
would in real life. Apple has
34:17
updated this and some networks
34:17
have updated it so that they do
34:21
a little bit more broad range,
34:21
it's a little bit less
34:24
compressed. So I know, iPhones
34:24
seem to get better signal
34:29
quality. And the best answer I
34:29
really would have though, is you
34:36
know, trying to do some sort of
34:36
voiceover IP. So maybe download
34:40
the zoom app and do a zoom call,
34:40
and then have the person use the
34:45
Zoom app because that is using
34:45
the data connection rather than
34:49
the cell connection. So you can
34:49
get a little bit higher quality
34:52
audio. And you could maybe use
34:52
Riverside has an iPhone app that
34:59
you could use that you Get even
34:59
higher quality audio. Those are
35:02
some of the options. But I know
35:02
Stephen, in your answer said,
35:08
sometimes people don't have this
35:08
internet connection. So yeah,
35:12
you've got to use phone. And the
35:12
truth is, the reason that phones
35:16
work so many places that there
35:16
isn't good internet is because
35:19
they're compressing that signal.
35:19
So unfortunately, you can't get
35:22
the best audio. Best thing we
35:22
could still do in that scenario
35:27
are the same things that we're
35:27
doing other places, try to limit
35:30
background noise, try to hold
35:30
your state very close to the
35:34
microphone, try not to yell and
35:34
pique the audio, just normal
35:39
things that you would do with
35:39
normal mic technique. All those
35:42
are valuable. Yeah, oh, there
35:42
will always be a limiting factor
35:47
when we're using the phone
35:47
networks for doing a recording
35:51
draft. Do you have any other
35:51
tips for that?
35:53  Travis
I mean, so if you're
35:53
really stuck trying to figure
35:56
out how to record phone calls,
35:56
and you've already decided, you
36:00
know, what, we're just going to
36:00
accept that the quality is not
36:03
going to be as great. Another
36:03
option would be Google Voice. So
36:06
with Google Voice, you can sign
36:06
up for a free phone number, you
36:09
can install an app on your
36:09
phone. And then when someone
36:12
calls that number, you just
36:12
press four on your keyboard, and
36:15
it will record the conversation
36:15
and save it. So I can give
36:19
advice on that side as far as
36:19
other options for recording
36:22
phone calls. But like what Alban
36:22
said, anytime you're using a
36:25
cellular network, the audio
36:25
isn't going to be as good as an
36:29
internet solution. So anytime
36:29
you can use internet, the
36:33
better. We have a bunch of
36:33
videos and resources on remote
36:37
podcast recordings, all of them
36:37
are internet software based
36:40
solutions. And that's the reason
36:40
because you're just gonna get
36:43
better audio quality, because of
36:43
it.
36:45  Alban
One thing, I see a lot of
36:45
podcast, like NPR podcasts, that
36:50
a lot of times they actually
36:50
have phone calls with people who
36:53
are in the field as a reporter,
36:53
or a subject matter expert. And
36:56
what they do is they always set
36:56
your expectation that it's about
36:59
to be a phone call, so that it's
36:59
not this jarring, beautiful,
37:03
clear voice and all of a sudden,
37:03
then it's kind of this grainy
37:07
cell phone call with noise in
37:07
the background. What they do to
37:11
do that transition is they don't
37:11
say, hey, it's a phone call.
37:14
Sorry for that quality. They do
37:14
the phone ringing noise. And so
37:19
it's like, there's actually like
37:19
a ring ring, pick up noise.
37:23
That's not really then calling
37:23
right then they're inserting
37:27
that audio, which helps cue in
37:27
your mind, hey, this is a phone
37:31
call. I'm about to get phone
37:31
call level quality. And then you
37:35
already know that's coming. And
37:35
so you aren't as harsh maybe on
37:40
the quality there. So if a phone
37:40
call is required in maybe look
37:46
at using that audio cue of kind
37:46
of the ringing phone and the
37:50
pickup and maybe the click at
37:50
the end to help people
37:53
transition into hearing a phone.
37:55  Travis
That's a pretty clever
37:55
tip there Alban, I've never even
37:57
thought about that. If you want
37:57
to know where you can find that
37:59
kind of stuff, just look at any
37:59
stock music site that also
38:04
offers sound effects. So
38:04
something like storyblocks would
38:07
have the sound effects that you
38:07
can download and put in your
38:09
audio, all of our audio, the
38:09
music tracks come from
38:12
soundstripe. Anytime we bring in
38:12
a sound effect or something like
38:16
that, that's typically from a
38:16
storyblocks type of website. So
38:19
all great tips. The next
38:19
question we have is from Dana.
38:22
And I think we actually did do a
38:22
podcast episode on her question,
38:26
but it's a really, really good
38:26
question. And so we wanted to
38:29
play it again and see if we get
38:29
any fresh ideas. Hi,
38:32  Dana
this is Dana Hughes. I was
38:32
wondering if you could go over
38:35
how to pick your podcast name
38:35
with SEO in mind. I know that
38:40
using SEO is important. But is
38:40
it so important that it's okay
38:45
if the podcast meme is boring,
38:45
or just not that interesting?
38:50
Because you care about those
38:50
keywords in order to be found.
38:53
The other part of that question
38:53
is that I was wondering, should
38:58
we be just going towards high
38:58
volume keywords or more of like
39:03
the long keywords that are less
39:03
competitive? Thank you
39:08  Travis
so much. All right.
39:08
Alban, your SEO expert, let's
39:11
say you.
39:12  Alban
So there was a time where
39:12
Facebook or Google served up a
39:15
lot of podcast episodes in the
39:15
search the search engine
39:18
results. for Google searches,
39:18
we're seeing a lot less of that.
39:23
And the episodes that do get
39:23
served up are often the episode
39:28
is titled similar to the search.
39:28
So if I was searching, you know
39:33
something like how to start a
39:33
podcast, I wouldn't get a
39:36
podcast called that I would get
39:36
an episode called that. And so
39:40
it's not as important for this
39:40
podcast name. The places that it
39:43
really matters are Apple
39:43
podcast, and Spotify, where
39:47
people are actually making these
39:47
searches. And they're you using
39:51
pretty rudimentary search
39:51
algorithms to surface podcasts.
39:54
So what are the things you can
39:54
do is you try to work your main
39:58
keyword into your funnel Cast
39:58
title. So the example I always
40:02
love is Amy Porterfield podcast,
40:02
online marketing made easy. The
40:07
main keyword that she's trying
40:07
to hit is online marketing. And
40:12
there's also a lot of people
40:12
searching for online marketing
40:14
Made Easy, or how to, you know,
40:14
learn online marketing. So all
40:19
of those keywords are pretty
40:19
close to her podcast title. It's
40:24
very clear. It has her name in
40:24
it, which people are searching
40:29
for her people are searching for
40:29
online marketing. And so it's
40:33
just a great title. It was also
40:33
available when she launched her
40:37
show. So I think that's a great
40:37
example. It really depends
40:42
though, is your podcast really
40:42
focused on a specific thing like
40:46
online marketing? Or do you have
40:46
a bit more of a general podcast?
40:52
If your podcast is on Dungeons
40:52
and Dragons, you know, try to
40:55
include Dungeons and Dragons in
40:55
that title, if at all possible.
41:00
And the best case scenario is to
41:00
include that at the beginning of
41:05
the podcast title name. So I've
41:05
seen a lot of podcasts that, you
41:10
know, one of the things they'll
41:10
do is they actually have kind of
41:12
a unique name. And then they
41:12
include kind of like something a
41:17
little bit
41:18  Travis
after it, like a tagline
41:18
and the title.
41:21  Alban
Yeah, it may be like, I
41:21
don't, this is off the top of my
41:25
heads. But you know, like the
41:25
tabletop, you know, a Dungeons
41:28
and Dragons podcast. And so
41:28
they're, you know, maybe they're
41:32
getting into the edge of the
41:32
tabletop is the name of the
41:35
podcast, and they go, but we
41:35
know that people are searching
41:38
for Dungeons and Dragons. So
41:38
they it's kind of like I take
41:41
the tabletop, Kama, a Dungeons
41:41
and Dragons podcast. And that's
41:44
the whole title is kind of their
41:44
way of still including that
41:48
keyword in the title. So see if
41:48
there's ways to do that without
41:52
keyword stuffing, and really
41:52
just starting to add keywords at
41:56
the end. Because when that gets
41:56
obvious, Apple podcasts is going
41:59
to kick you out of the
41:59
directory, and you'll get no
42:02
searches. So your SEO over get
42:03  Travis
all. I remember when
42:03
that was common practice. It was
42:06
like Albin, blogger, Twitter
42:06
aficionado, podcaster, lawyer,
42:11
extraordinary GA, and you're
42:11
just like, adding all these
42:15
different, like keywords in your
42:15
artists tag. Yeah, we're in the
42:19
title, because they didn't have
42:19
those filters yet. And this is
42:23
like, relatively recently, four
42:23
or five years ago. And then they
42:26
were like, yeah, that that makes
42:26
everything look terrible. So
42:29
we're not going to allow that
42:29
anymore.
42:30  Alban
The real bummer was that
42:30
some people got kind of
42:32
grandfathered in with that
42:32
keyword stuffing way. So they
42:35
actually still for a while.
42:35
We're getting by before Apple
42:39
was like, Okay, yeah, you guys
42:39
gonna have to also check, go
42:42
back to old episodes, old
42:42
podcasts and update your
42:45
listings as well. So I think
42:45
that's all been solved. But
42:47
yeah, keyword stuffing
42:47
eventually gets caught. And
42:51
you're trying to build a brand.
42:51
So you know, this is always
42:54
you're balancing two things
42:54
you're balancing Hey, do I get
42:58
found by people searching for
42:58
this topic with EMI creating a
43:02
unique brand. The one thing I
43:02
always tell people not to do is
43:08
don't try to create a unique
43:08
brand with like something that's
43:12
upon, or like a unique spelling,
43:12
something that makes it very
43:17
difficult to find. So if you
43:17
have a podcast that you know,
43:22
you think hey upon would be
43:22
really funny here. Maybe avoid
43:26
it, because puns are mostly a
43:26
play on the spelling. And now it
43:30
makes it very difficult for
43:30
people to find you. That's not
43:34
the best way to, you know, kind
43:34
of start your podcasting career
43:39
is making it difficult even for
43:39
people who know the name of the
43:41
podcast to find the podcast.
43:44  Travis
And our last question
43:44
comes from Nancy,
43:46  Nancy
we want to start creating
43:46
transcripts of the podcast and
43:49
are wondering what's the best
43:49
software to use? Thanks.
43:53  Kevin
Alright, transcripts?
43:53
Yeah, great question. We've got
43:55
some wonderful solutions inside
43:55
of Buzzsprout for you to go
43:58
ahead and get transcripts going
43:58
with your podcast. The three
44:01
software solutions that we
44:01
recommend for transcripts are
44:03
descript, which is software that
44:03
you download install on your
44:06
computer, and then you can use
44:06
that as your recording software.
44:09
If you don't want to use those
44:09
recording software. You don't
44:12
have to you can just use this
44:12
transcript software, but that
44:15
works great. And it would push
44:15
your transcript when you're
44:18
finished straight into
44:18
Buzzsprout and associated with
44:20
your episode. So that's a great
44:20
option. We also integrate with
44:23
Timmy Timmy as a transcription
44:23
service. I think it's 25 cents a
44:26
minute and you would just do
44:26
your recording in your in your
44:29
editing however you want. Once
44:29
you upload your episode to
44:32
Buzzsprout then you would just
44:32
click a button Timmy would
44:34
transcribe it, attach it let you
44:34
download it, do whatever you
44:37
want with it that way. And the
44:37
third one, what's the third one
44:40
that we get? We use?
44:41  Travis
Otter
44:42  Kevin
otter? Yes, otter is
44:42
awesome. I think that's what we
44:45
use for Buzzcast. Travis uses
44:45
Yes. And that's a similar
44:49
approach. It's just not as
44:49
integrated in that meaning that
44:52
you don't just click one button
44:52
inside of Buzzsprout you go to
44:54
otter.ai. You upload your audio
44:54
file, they transcribe it. You
44:58
can tweak it if you need to.
44:58
Then you download file, and you
45:00
can upload that to Buzzsprout if
45:00
you want to associate it with
45:04
your podcast. So those are three
45:04
great options. Varying prices
45:07
vary in quality different UI
45:07
wise, I would suggest you test
45:10
them all out, figure out which
45:10
one works best for you. And I'm
45:13
excited that you're using
45:13
transcripts for your podcast, we
45:15
think every podcaster should do
45:15
that. It's certainly a way to
45:18
get some benefit in the SEO
45:18
world. But also it makes your
45:22
podcast available to anybody who
45:22
has a hearing disability. So
45:26
congratulations. Thank you for
45:26
doing that. And best of luck.
45:28  Travis
So we hope you enjoyed
45:28
another episode of Buzzcast. We
45:30
didn't bore you too much with
45:30
our pontificating about what's
45:33
going on in the world of
45:33
podcasting. If you have ideas
45:36
for things we could talk about,
45:36
make sure you go and follow
45:38
Alban on Twitter, who's the most
45:38
activist over there, this tweet
45:42
Alban, let him know what you wan
45:42
to talk about, and we'l
45:44
incorporate it into the futur
45:44
episodes, or just drop us a pos
45:48
inside of our Facebook group an
45:48
we'd love to interact with yo
45:50
there. Thanks for listening an
45:50
we'll catch you in the next one
45:52
Keep podcastin