Catalyst Podcast

Welcome to Catalyst, the Launch by NTT DATA Podcast. Catalyst is an ongoing discussion for digital leaders dissatisfied with the status quo and optimistic about what’s possible through smart technology and great people. In this studio we believe in shipping software over slideware, that fast will follow smooth, and aiming to create digital experiences that move millions is a worthy pursuit.

https://art19.com/shows/catalyst-podcast

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episode 301: Defining Content Strategy: With Chappell Ellison


Paul Ford may have coined the term “content strategist” but he’s certainly not the only expert in it. This week Paul and Rich are joined by Postlight’s Associate Director of Digital Strategy, Chappell Ellison, to discuss the three pillars of content strategy. She also discusses the difference between editorial and technical content strategists, shares her journey in finding the role, and explains why content strategy work will only continue to grow.

Links: 

Chappell Ellison 

Chappell Ellison Twitter 

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 October 12, 2021  38m