The Make Money Your Honey Podcast hosted by Amazon best-selling author and millennial personal finance blogger Amanda Abella, is a podcast dedicated to everything you need to know about millennials, marketing and money in the new economy. From personal finance topics like paying off student loans and credit cards to online business and expert interviews, this show aims to help millennials everywhere build a better relationship with their work and their money. It’s a new kind of podcast for a new kind of generation that craves flexibility, abundance and a fulfilling career.
https://www.amandaabella.com
episode 206: Demystifying Social Media Ad Buys with Josie Kapetsonis
Being an online entrepreneur for about 10 years, Josie is no stranger to learning how to stand out among the competition on the web. Starting as a blogger, she wasn't sure what she wanted to blog about, then settled on the topic of helping women save money. She wanted her fan base to have the ability to work from home and be a stay-at-home mom.
"I think you get to a point as a blogger and you're doing everything to get people to your blog with SEO, and then Google changes their AI." She started to become fed up with the ever-changing SEO in 2016, so she started exploring Facebook ads as they were able to get her significant results fast.
"I was able to put up an ad in front of the person who would be attracted to the content that I was putting out - and it worked!" At this point, she decided to sell her blog and start helping others get in front of their avatar with Facebook Ads.
Meet Josie Kapetsonis
With a pulse on what’s happening in social media including Pinterest, Facebook, and YouTube, Josie offers the knowledge her clients need to succeed and get ahead of their competition. Josie specializes in Facebook and YouTube Ad buys and is a Facebook Ad Strategist who has spent more than $1 million dollars profitably on social advertising for Evergreen course creators.
Listen in to find out how Josie went from blogger to an ad-buying agency.
In addition, you’ll learn:
- When you should consider buying Facebook ads
- Why you need organic website traffic
- What you need to know before hiring an ad buy agency
- How Apple iOS 14 update has changed ad buys
- Advertising on LinkedIn
- Three lead generating strategies
For more information, visit the show notes at https://amandaabella.com/demystifying-social-media-ad-buys-with-josie-kapetsonis