Marketing Today with Alan Hart

Alan Hart, host of Marketing Today, goes behind the scenes with the world's best chief marketing officers and business leaders. Listen in to learn their strategies, tips and advice. What makes a great brand, marketing campaign, or turnaround? Learn from the experience and stories of these great marketing and business leaders so you can unleash your potential.

https://www.marketingtodaypodcast.com/

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episode 281: Unexpected lessons in leadership and marketing with StockX CMO Deena Bahri


Deena Bahri is the Chief Marketing Officer at StockX, a Detroit-based technology company providing an online resale marketplace for sneakers, apparel, accessories, and collectibles.

In this episode, Alan and Deena discuss her journey to becoming a CMO, the defining moments in her career, and the lessons motherhood has taught her about leadership and marketing. Deena says, “We're never just sitting back and saying, oh, we've got this covered. We know exactly how to do that.”

Listen to hear Deena’s approach to leadership and how she is embracing new opportunities to grow while never losing sight of the customers’ needs.

In this episode, you’ll learn:

  • Forgive yourself when you aren’t perfect
  • Always seek improvement
  • Focus on building trust with your customer

Key Highlights:

  • [01:29] What has motherhood taught Deena about marketing?
  • [04:51] Deena’s journey to StockX
  • [06:57] What even is StockX?
  • [14:08] Seizing growth opportunities
  • [17:45] Marketing to sellers and buyers
  • [19:43] Deena’s approach to leadership
  • [21:40] Defining moments in Deena’s life
  • [24:49] Advice to her younger self
  • [25:53] Don’t underestimate data and analytics
  • [27:18] Brands to follow

Resources Mentioned: 

  • StockX
  • Deena Bahri
  • How StockX works
  • StockX report on investment performance
  • Food52 | Food 52 Story from content to products
  • Texas Legislation of Women’s Rights (NPR)

Subscribe to the podcast:

  • Listen in iTunes (link: http://apple.co/2dbdAhV)
  • Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
  • Listen in Spotify (Link: http://spoti.fi/2mCUGnC )

Connect with the Guest:

  • Deena LinkedIn: https://www.linkedin.com/in/deenabahri/
  • Deena Twitter: https://twitter.com/deenadb
  • StockX Twitter: https://twitter.com/stockx
  • StockX Instagram: https://www.instagram.com/stockx/

Connect with Marketing Today and Alan Hart:

  • http://twitter.com/abhart
  • https://www.linkedin.com/in/alanhart
  • http://twitter.com/themktgtoday
  • https://www.facebook.com/themktgtoday/
  • https://www.linkedin.com/company/marketing-today-with-alan-hart/

 

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 2021-10-13  30m