I explore various topics ranging from marketing, branding, success, failure, personal excellence, mindset and more - either by sharing my own experiences or by interviewing people. This show will inspire you and challenge you to create a better version of yourself so that you can build your influence, deepen your impact, serve your audience better and move their business needle in a meaningful way.
https://www.makarandutpat.com
episode 108: HOW to MARKET your BUSINESS using Servant Leadership Technique
In this episode, we have Makarand Utpat, an award-winning book author, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand discuss about servant leadership and its similarities with modern marketing.
[00:42]
Servant leadership gained a lot of traction because as a leader, you are not operating in a command of control structure.
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Modern marketing is all about serving your customers. Like servant leadership, modern marketing functions similarly to servant leadership.
[02:16]
Knowing your customers, their challenges, desires, and creating the brand to answer their questions is about knowing your customers. If you can do it, you now have established a connection with your customers, and they would see that you are serving them.