Total Retail Talks is for retail executives who crave the knowledge and insights needed to stay successful in today's fast-paced industry. Through engaging talks and focused interviews, listeners take away useful information and practical advice from a full roster of retail experts, influencers and leaders.
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Western Brand Tecovas Sees Growth Spurred By Stores, Brand Experience and Culture
In episode 321 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Paul Hedrick, CEO of Tecovas, a seller of handmade, high-quality western boots. Hedrick discusses the Tecovas business and his professional background, his inspiration for launching the western brand, and the factors he believes have spurred growth during the COVID-19 pandemic through physical retail expansion…