Marketing In Times of Recovery

Marketing In Times Of Crisis has changed its name to Marketing In Times of Recovery. It's still a bi-weekly interview-led podcast series featuring inspirational built environment business leaders but more with a look to the future. We’ve had to weather crisis’ before and podcast listeners hear lively conversations, jam-packed with hints, tips and takeaways that you can apply to your business now. Hosted by Ayo Abbas, Founder / Consultant, Abbas Marketing. Subscribe now, rate, review and help us to spread the word.


episode 7: Ep 07: Clients, Business Development and Campaigns with Helen Shea & Christine Baltas [transcript]

Welcome to Marketing In Times of Crisis and I’m your host freelance marketing consultant Ayo Abbas from Abbas Marketing.  Today my guests Helen Shea from Ashurst and Christine Baltas from Eversheds Sutherlands. They’re both real estate business development leads and give their insights on marketing.

Key takeaways
• The need for laser focus on building and maintaining client relationships
• The difference between real estate legal marketing and the traditional built environment.
• The importance of revenue generation and why it shouldn’t be a ‘dirty’ word
• Why campaigns and thought leadership are so important particularly for key issues such as climate change and sustainability.

This episode was recorded on Wednesday August 12 2020.

Abbas Marketing


Eversheds Sutherland

Marketing In Times of Crisis Podcast website


 2020-09-10  27m