The Built Environment Marketing Show is designed to share inspirational built-environment business leaders talking about all things marketing. Each episode is about sharing useful hints and tips from a built environment marketing context. The show provides interviews and solo thoughts on different approaches that could be applied to your engineering or architectural business, now. Hosted by award-winning marketing consultant Ayo Abbas from Abbas Marketing.
https://www.abbasmarketing.com/mitc-podcast
episode 7: Ep 07: Clients, Business Development and Campaigns with Helen Shea & Christine Baltas
Welcome to Marketing In Times of Crisis and I’m your host freelance marketing consultant Ayo Abbas from Abbas Marketing. Today my guests Helen Shea from Ashurst and Christine Baltas from Eversheds Sutherlands. They’re both real estate business development leads and give their insights on marketing.
Key takeaways
• The need for laser focus on building and maintaining client relationships
• The difference between real estate legal marketing and the traditional built environment.
• The importance of revenue generation and why it shouldn’t be a ‘dirty’ word
• Why campaigns and thought leadership are so important particularly for key issues such as climate change and sustainability.
This episode was recorded on Wednesday August 12 2020.
Resources
Abbas Marketing
Ashurst
Eversheds Sutherland
Marketing In Times of Crisis Podcast website
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