The Built Environment Marketing Show is designed to share inspirational built-environment business leaders talking about all things marketing. Each episode is about sharing useful hints and tips from a built environment marketing context. The show provides interviews and solo thoughts on different approaches that could be applied to your engineering or architectural business, now. Hosted by award-winning marketing consultant Ayo Abbas from Abbas Marketing.
https://www.abbasmarketing.com/mitc-podcast
episode 5: Ep 05: Architecture, Marketing & Communications with Celeste Bolte, Bowerbird UK
Today's guest is Celeste Bolte who is a Communications Specialist and Head of Bowerbird UK and I'm your host freelance marketing consultant Ayo Abbas.
Celeste regularly works with the architectural community and shares some of her experiences from working both in the UK and in Australia. She’s touches on architectural practices now having to get more proactive when it comes to marketing themselves to potential clients. Clients won’t be chasing you, particularly now.
We also cover how to get into the press and the importance of embracing all things digital from virtual tours, to using Zoom and making videos that show the process that you take your clients through, not just the end results that you achieve.
Key takeaways
- Get your marketing house in order and ideas on how
- How to get your projects and views into the press
- The importance of video, digital and online communications & events
- Why you shouldn't let your non fee earners go – they help you to create value
Resources
Ayo Abbas
Abbas Marketing
Celeste Bolte
Bowerbird UK
Henry Woide – Mass Collective
The Architecture Club
Small Living Series - Never Too Small
Marketing In Times of Crisis podcast website
Subscribe, Rate & Review
We're a new podcast and I want to help the built environment profession to have important conversations when it comes to marketing. Please do rate and review us.
This episode was recorded on 02 July 2020.
If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo