Marketing In Times of Recovery

Marketing In Times Of Crisis has changed its name to Marketing In Times of Recovery. It's still a bi-weekly interview-led podcast series featuring inspirational built environment business leaders but more with a look to the future. We’ve had to weather crisis’ before and podcast listeners hear lively conversations, jam-packed with hints, tips and takeaways that you can apply to your business now. Hosted by Ayo Abbas, Founder / Consultant, Abbas Marketing. Subscribe now, rate, review and help us to spread the word.

https://www.abbasmarketing.com/mitc-podcast

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episode 5: Ep 05: Architecture, Marketing & Communications with Celeste Bolte, Bowerbird UK [transcript]


Today's guest is Celeste Bolte who is a Communications Specialist and Head of Bowerbird UK and I'm your host freelance marketing consultant Ayo Abbas. 

Celeste regularly works with the architectural community and shares some of her experiences from working both in the UK and in Australia. She’s touches on architectural practices now having to get more proactive when it comes to marketing themselves to potential clients. Clients won’t be chasing you, particularly now. 

We also cover how to get into the press and the importance of embracing all things digital from virtual tours, to using Zoom and making videos that show the process that you take your clients through, not just the end results that you achieve.  

Key takeaways 

  • Get your marketing house in order and ideas on how 
  • How to get your projects and views into the press 
  • The importance of video, digital and online communications & events 
  • Why you shouldn't let your non fee earners go – they help you to create value 

Resources 

Ayo Abbas 

Abbas Marketing 

Celeste Bolte

Bowerbird UK  

Henry WoideMass Collective   

The Architecture Club 

Small Living Series - Never Too Small

Marketing In Times of Crisis podcast website

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We're a new podcast and I want to help the built environment profession to have important conversations when it comes to marketing. Please do rate and review us.

This episode was recorded on 02 July 2020.


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 2020-07-31  30m