Marketing In Times of Recovery

Marketing In Times Of Crisis has changed its name to Marketing In Times of Recovery. It's still a bi-weekly interview-led podcast series featuring inspirational built environment business leaders but more with a look to the future. We’ve had to weather crisis’ before and podcast listeners hear lively conversations, jam-packed with hints, tips and takeaways that you can apply to your business now. Hosted by Ayo Abbas, Founder / Consultant, Abbas Marketing. Subscribe now, rate, review and help us to spread the word.


episode 4: Ep 04: Strategy, Technology & Digital with Pascale Scheurer [transcript]

Today’s guest is Pascale Scheurer. Pascale has had a varied career from working in tech to architecture and has amazing insights to share. We touch on topics including the importance of digital marketing, the types of leadership skills necessary to be successful at marketing today and the importance of attracting and retaining talent. And why we all need to build relationships and networks. She also shares her view on why we all must be  mindful of other people’s personal circumstances in this current time.   

Key takeaways

  • Using more digital channels
  • Focus on attracting and retaining the best talent
  • Building relationships & networks
  • Being mindful of others

Podcast host - Ayo Abbas - Built environment marketing consultant.

Pascale Scheurer 

Surface to Air

Perkins & Will

Ray Kurzweil

Peter Diamandis

***Listener coaching offer***
Pascale is offering my podcast listeners a free 45min 'Rapid Results' coaching session, where you can: get help with a current business issue, check if your business strategy aligns with your vision and values, uncover hidden obstacles that may be slowing down your progress or create your personal career progression strategy.
Contact Pascale by email: mentioning the podcast, to claim your free session.

This episode was recorded on Tuesday 23 June 2020.   



 2020-07-07  34m