The Built Environment Marketing Show is designed to share inspirational built-environment business leaders talking about all things marketing. Each episode is about sharing useful hints and tips from a built environment marketing context. The show provides interviews and solo thoughts on different approaches that could be applied to your engineering or architectural business, now. Hosted by award-winning marketing consultant Ayo Abbas from Abbas Marketing.
https://www.abbasmarketing.com/mitc-podcast
episode 4: Ep 04: Strategy, Technology & Digital with Pascale Scheurer
Today’s guest is Pascale Scheurer. Pascale has had a varied career from working in tech to architecture and has amazing insights to share. We touch on topics including the importance of digital marketing, the types of leadership skills necessary to be successful at marketing today and the importance of attracting and retaining talent. And why we all need to build relationships and networks. She also shares her view on why we all must be mindful of other people’s personal circumstances in this current time.
Key takeaways
- Using more digital channels
- Focus on attracting and retaining the best talent
- Building relationships & networks
- Being mindful of others
Links
Podcast host - Ayo Abbas - Built environment marketing consultant.
Pascale Scheurer
Surface to Air
Perkins & Will
Ray Kurzweil
Peter Diamandis
This episode was recorded on Tuesday 23 June 2020.
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