The Built Environment Marketing Show is designed to share inspirational built-environment business leaders talking about all things marketing. Each episode is about sharing useful hints and tips from a built environment marketing context. The show provides interviews and solo thoughts on different approaches that could be applied to your engineering or architectural business, now. Hosted by award-winning marketing consultant Ayo Abbas from Abbas Marketing.
https://www.abbasmarketing.com/mitc-podcast
episode 19: Ep 19: Part III: Clients, Copy and Websites with Nikita Morell, Amy Edwards and Dave Sharp
Welcome to Marketing In Times of Recovery and I'm your host Ayo Abbas a built environment marketing consultant from Abbas Marketing. And here’s the third and final part of my Australian takeover special. If you’ve not checked out part I and part II make sure you do before listening to this one.
My guests of course are:
- Amy Edwards, Markedly
- Nikita Morell, Copywriter and Marketing Strategist
- Dave Sharp, Vanity Projects
To finish off our interview this time we look at
- How to attract the right clients that you really want to work with who just get you and what you stand for
- Why it’s important to find your authentic voice and not be lost in a world of archi-speak
- How to develop a website that speaks to your target audience
- Why marketing is often seen as a dirty word and why this shouldn’t be the case.
This is the final part of a three-part special recorded on Thurs May 06 2021.
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