Welcome to the latest episode of Marketing In Times of Crisis hosted by me, Ayo Abbas, a marketing consultant who specialises in all things built environment.
Today's guests are someone I've known for years from when she worked at Foster and Partners and I was at Arup, fellow Marketing Consultant Susie Lober and one of her clients' Graham Handley who runs his own practice in Cambridge.
It's an interesting fun chat that I really enjoyed and I hope you do too.
- Marketing is all about relationships and making human connections. Make sure you keep in touch and don't be afraid to pick up the phone.
- Word of Mouth and your digital presence are important, once you start, make sure you keep everything current.
- Be yourself and do marketing that represents what's important to you (pancakes, books etc :). It'll resonate with your clients too.
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Graham Handley Architects
Abbas Marketing website
Recorded on Friday 15 January 2021.