The Built Environment Marketing Show is designed to share inspirational built-environment business leaders talking about all things marketing. Each episode is about sharing useful hints and tips from a built environment marketing context. The show provides interviews and solo thoughts on different approaches that could be applied to your engineering or architectural business, now. Hosted by award-winning marketing consultant Ayo Abbas from Abbas Marketing.
https://www.abbasmarketing.com/mitc-podcast
episode 15: Ep 15: Phones, People and Pancakes!!! with Graham Handley and Susie Lober
Welcome to the latest episode of Marketing In Times of Crisis hosted by me, Ayo Abbas, a marketing consultant who specialises in all things built environment.
Today's guests are someone I've known for years from when she worked at Foster and Partners and I was at Arup, fellow Marketing Consultant Susie Lober and one of her clients' Graham Handley who runs his own practice in Cambridge.
It's an interesting fun chat that I really enjoyed and I hope you do too.
Key takeaways
- Marketing is all about relationships and making human connections. Make sure you keep in touch and don't be afraid to pick up the phone.
- Word of Mouth and your digital presence are important, once you start, make sure you keep everything current.
- Be yourself and do marketing that represents what's important to you (pancakes, books etc :). It'll resonate with your clients too.
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Resources
Graham Handley Architects
Abbas Marketing website
Lober Marketing
Recorded on Friday 15 January 2021.
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