Welcome to the latest episode of Marketing In Times of Crisis and I'm your host Ayo Abbas, a marketing consultant who specialises in all things built environment.
Today's guest is someone I've known for years on the engineering and architectural marketing circuit, Vanessa Talbot-Brown who leads the marketing team at engineering firm Buro Happold.
The brilliant marketing efforts of her team were recently recognised with them winning not one but two Archiboo Awards - awards which are dedicated to showcasing the best of digital communications in the built environment industry.
- The importance of internal comms and having a clear purpose
- How themes and issue based global campaigns help to unite their global marketing efforts
- The need for agility and being able to respond quickly in a crisis and embrace digital communications.
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Buro Happold website
Abbas Marketing website
56 Black Men - Cephas Williams
Recorded on Monday 16th November 2020.