Marketing In Times of Recovery

Marketing In Times Of Crisis has changed its name to Marketing In Times of Recovery. It's still a bi-weekly interview-led podcast series featuring inspirational built environment business leaders but more with a look to the future. We’ve had to weather crisis’ before and podcast listeners hear lively conversations, jam-packed with hints, tips and takeaways that you can apply to your business now. Hosted by Ayo Abbas, Founder / Consultant, Abbas Marketing. Subscribe now, rate, review and help us to spread the word.

https://www.abbasmarketing.com/mitc-podcast

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episode 13: Ep 13: Global & Internal Communications and Campaigns with Vanessa Talbot-Brown, Buro Happold [transcript]


Welcome to the latest episode of Marketing In Times of Crisis and I'm your host Ayo Abbas, a marketing consultant who specialises in all things built environment.  

Today's guest is someone I've known for years on the engineering and architectural marketing circuit, Vanessa Talbot-Brown who leads the marketing team at engineering firm Buro Happold.

The brilliant marketing efforts of her team were recently recognised with them winning not one but  two Archiboo Awards - awards which are dedicated to showcasing the best of digital communications in the built environment industry. 

Key takeaways

  • The importance of internal comms and having a clear purpose
  • How themes and issue based global campaigns  help to unite their global marketing efforts
  • The need for agility and being able to respond quickly in a crisis and embrace digital communications.

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Resources
Buro Happold website
Abbas Marketing website
Stride Treglown
56 Black Men - Cephas Williams
Archiboo Awards
Conisbee

Recorded on Monday 16th November 2020. 


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 2020-12-04  39m