The Built Environment Marketing Show is designed to share inspirational built-environment business leaders talking about all things marketing. Each episode is about sharing useful hints and tips from a built environment marketing context. The show provides interviews and solo thoughts on different approaches that could be applied to your engineering or architectural business, now. Hosted by award-winning marketing consultant Ayo Abbas from Abbas Marketing.
https://www.abbasmarketing.com/mitc-podcast
episode 13: Ep 13: Global & Internal Communications and Campaigns with Vanessa Talbot-Brown, Buro Happold
Welcome to the latest episode of Marketing In Times of Crisis and I'm your host Ayo Abbas, a marketing consultant who specialises in all things built environment.
Today's guest is someone I've known for years on the engineering and architectural marketing circuit, Vanessa Talbot-Brown who leads the marketing team at engineering firm Buro Happold.
The brilliant marketing efforts of her team were recently recognised with them winning not one but two Archiboo Awards - awards which are dedicated to showcasing the best of digital communications in the built environment industry.
Key takeaways
- The importance of internal comms and having a clear purpose
- How themes and issue based global campaigns help to unite their global marketing efforts
- The need for agility and being able to respond quickly in a crisis and embrace digital communications.
Rate and review us
Please don’t forget to rate and review us if you’re listening on Apple podcasts as it’s lovely to hear what you think plus it helps us to spread the word.
Resources
Buro Happold website
Abbas Marketing website
Stride Treglown
56 Black Men - Cephas Williams
Archiboo Awards
Conisbee
Recorded on Monday 16th November 2020.
If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo