The Built Environment Marketing Show is designed to share inspirational built-environment business leaders talking about all things marketing. Each episode is about sharing useful hints and tips from a built environment marketing context. The show provides interviews and solo thoughts on different approaches that could be applied to your engineering or architectural business, now. Hosted by award-winning marketing consultant Ayo Abbas from Abbas Marketing.
https://www.abbasmarketing.com/mitc-podcast
episode 10: Ep 10: Branding and Marketing as an Investment with Renee O'Dobrinak, Hawkins Brown
Welcome to the latest episode of Marketing In Times of Crisis. I’m your host Ayo Abbas, a built environment marketing consultant. Today my guest is Renee O’Drobinak who is Communications Manager at Hawkins Brown architects.
Key takeaways
- How branding is important and it takes time to get right. It’s far more than just your logo and colours and is about capturing the essence of who your company is.
- How marketing should be seen as a long term investment that needs constant ‘topping up’ so that it can help your business to grow and thrive.
- Why we all should try to be a bit bolder in our messaging and stand for something.
- Why architects should make our communications more digestible and understandable particularly with the growing importance of digital communications.
Resources
Hawkins Brown
Abbas Marketing
Carbon Counts, Fielden Clegg Bradley
Marketing In Times of Crisis homepage
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Recorded on Friday 02 October 2020.
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