Marketing In Times of Recovery

Marketing In Times Of Crisis has changed its name to Marketing In Times of Recovery. It's still a bi-weekly interview-led podcast series featuring inspirational built environment business leaders but more with a look to the future. We’ve had to weather crisis’ before and podcast listeners hear lively conversations, jam-packed with hints, tips and takeaways that you can apply to your business now. Hosted by Ayo Abbas, Founder / Consultant, Abbas Marketing. Subscribe now, rate, review and help us to spread the word.

https://www.abbasmarketing.com/mitc-podcast

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episode 10: Ep 10: Branding and Marketing as an Investment with Renee O'Dobrinak, Hawkins Brown [transcript]


Welcome to the latest episode of Marketing In Times of Crisis.  I’m your host Ayo Abbas, a built environment marketing consultant. Today my guest is Renee O’Drobinak who is Communications Manager at Hawkins Brown architects.   

Key takeaways

  • How branding is important and it takes time to get right. It’s far more than just your logo and colours and is about capturing the essence of who your company is.
  • How marketing should be seen as a long term investment that needs constant ‘topping up’ so that it can help your business to grow and thrive.
  • Why we all should try to be a bit bolder in our messaging and stand for something. 
  • Why architects should make our communications more digestible and understandable particularly with the growing importance of  digital communications. 

Resources

Hawkins Brown

Abbas Marketing 

Carbon Counts, Fielden Clegg Bradley

Marketing In Times of Crisis homepage

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Recorded on Friday 02 October 2020.


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 2020-10-22  31m