Marketing In Times of Recovery

Marketing In Times Of Crisis has changed its name to Marketing In Times of Recovery. It's still a bi-weekly interview-led podcast series featuring inspirational built environment business leaders but more with a look to the future. We’ve had to weather crisis’ before and podcast listeners hear lively conversations, jam-packed with hints, tips and takeaways that you can apply to your business now. Hosted by Ayo Abbas, Founder / Consultant, Abbas Marketing. Subscribe now, rate, review and help us to spread the word.


episode 21: Ep 21: People, Projects and Digital Technology with Stephen Melville and James Solly, Format Engineers [transcript]

Hello and welcome to the latest episode of Marketing In Times of Recovery.  I’m your host Ayo Abbas, a built environment marketing consultant and founder of Abbas Marketing. 

Today’s guests are the highly talented engineers Stephen Melville and James Solly who run Format Engineers.  I know both of them from when I worked at Ramboll many moons ago. 

In our discussion, we talk about a host of things from: 

  • how they stand out from traditional structural engineering firms
  • why they love being involved through all stages of a project and why they feel it’s so important 
  • and finally the types of marketing tactics that have worked for them. 

 If you’re a regular listener to the show – make sure you subscribe so you never miss out on an episode and help us to spread the word. 

This episode was recorded on Thurs April 01 2021.

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Format Engineers
Abbas Marketing
Stephen's RIBA Journal article


 2021-07-02  28m