The Built Environment Marketing Show is designed to share inspirational built-environment business leaders talking about all things marketing. Each episode is about sharing useful hints and tips from a built environment marketing context. The show provides interviews and solo thoughts on different approaches that could be applied to your engineering or architectural business, now. Hosted by award-winning marketing consultant Ayo Abbas from Abbas Marketing.
https://www.abbasmarketing.com/mitc-podcast
episode 23: Ep 23, PT 2, Strategy, Purpose, Data and Events Danielle Regan and Dave Hendy, Mace
Hello and welcome to the latest episode of Marketing In Times of Recovery hosted by Ayo Abbas, a built environment marketing consultant and founder of Abbas Marketing.
It's part two of my interview with Danielle Regan and Dave Hendy from Mace. If you've not checked out part 1 make sure you do before hitting play here.
In our discussion, we talk about:
- The process Mace took to set their new 2026 business strategy including how internal staff feedback led them to take the leap to be bolder in their strategic ambitions.
- How website traffic grew 70% in the last year and what steps they're taking to drive traffic and the data they're using to drive their content strategy.
- How they're navigating the hybrid event conundrum.
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Resources
Abbas Marketing
Mace Group
This episode was recorded on July 01 2021.
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