Marketing In Times of Recovery

Marketing In Times Of Crisis has changed its name to Marketing In Times of Recovery. It's still a bi-weekly interview-led podcast series featuring inspirational built environment business leaders but more with a look to the future. We’ve had to weather crisis’ before and podcast listeners hear lively conversations, jam-packed with hints, tips and takeaways that you can apply to your business now. Hosted by Ayo Abbas, Founder / Consultant, Abbas Marketing. Subscribe now, rate, review and help us to spread the word.

https://www.abbasmarketing.com/mitc-podcast

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episode 23: Ep 23, PT 2, Strategy, Purpose, Data and Events Danielle Regan and Dave Hendy, Mace [transcript]


Hello and welcome to the latest episode of Marketing In Times of Recovery hosted by  Ayo Abbas, a built environment marketing consultant and founder of Abbas Marketing.

It's part two of my interview with Danielle Regan and Dave Hendy from Mace.  If you've not checked out part 1 make sure you do before hitting play here.

In our discussion, we talk about:

  • The process Mace took to set their new 2026 business strategy including how internal staff feedback led them to take the leap to be bolder in their strategic ambitions. 
  • How website traffic grew 70% in the last year and what steps they're taking to drive traffic and the data they're using to drive their content strategy. 
  • How they're navigating the hybrid event conundrum.  

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Resources
Abbas Marketing
Mace Group

This episode was recorded on July 01 2021.


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 2021-09-24  32m