Marketing In Times of Recovery

Marketing In Times Of Crisis has changed its name to Marketing In Times of Recovery. It's still a bi-weekly interview-led podcast series featuring inspirational built environment business leaders but more with a look to the future. We’ve had to weather crisis’ before and podcast listeners hear lively conversations, jam-packed with hints, tips and takeaways that you can apply to your business now. Hosted by Ayo Abbas, Founder / Consultant, Abbas Marketing. Subscribe now, rate, review and help us to spread the word.

https://www.abbasmarketing.com/mitc-podcast

subscribe
share





episode 24: Ep. 24 - Marketing and Business Development Fundamentals, Iben Falconer, SOM [transcript]


Hello and welcome to the latest episode of Marketing In Times of Recovery.  And I’m your host Ayo Abbas, a built environment marketing consultant who delivers strategy, awesome content and campaigns for leading built environment firms.   

I first heard today’s guest on a podcast last year and she has been on my wishlist ever since. She is Iben Falconer from SOM and she’s based in New York.

In this fascinating interview we touch on:

  • how large firms handle and manage marketing and BD,  
  • her quest to demystify business development and how she’s working on a long-term strategy to embed BD across their global firm.  
  • how she leads their global marketing and BD team and what it’s like to start a new role during a global pandemic. 

Rate and review
If you like the show and you’re listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if you’re feeling really inspired why not leave us a written review on Apple podcasts as I really do love hearing what you think. 

This episode was recorded on Thurs June 03 2021

Resources
Abbas Marketing
SOM



share







 2021-10-15  38m