The Built Environment Marketing Show is designed to share inspirational built-environment business leaders talking about all things marketing. Each episode is about sharing useful hints and tips from a built environment marketing context. The show provides interviews and solo thoughts on different approaches that could be applied to your engineering or architectural business, now. Hosted by award-winning marketing consultant Ayo Abbas from Abbas Marketing.
https://www.abbasmarketing.com/mitc-podcast
episode 25: Ep 25: Finding your niche and focus with Magnus Ström, Ström Architects
Hello and welcome to Marketing In Times of Recovery, the bi-weekly built environment marketing podcast. And I’m your host Ayo Abbas, founder and director of Abbas Marketing.
Today my guest is Magnus Ström from Ström Architects who design one-off high-end houses.
Magnus takes a laser-focused approach to marketing and in this interview, we touch on how:
- the practice focuses on a very specific niche and the challenges surrounding finding and working with one-off, private clients
- they approach the media and awards
- social media and digital has played a huge role in their business.
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This episode was recorded on 08 October 2021.
Resources
Abbas Marketing
Ström Architects
Dave Sharp – Instagram is dead - MITR podcast
Hufton + Crow Photography
James Silverman Photography
John Pawson
Gino Wickman
Greg McKeown – essentialism
Seth Godin – This is Marketing
The Business of Architecture podcast
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