Ten years after its debut, Vox Media’s technology news publication The Verge hasn’t necessarily changed all that much — at least not compared to its ambitions from the outset. Rather than changing course over the past decade, the outlet has followed through on its original trajectory.
“The biggest difference between The Verge now and The Verge 10 years ago is that we have the staff and the capability to actually do all the things we wanted to do,” said The Verge editor-in-chief Nilay Patel in the latest episode of the Digiday Podcast.
That being said, The Verge does seem to be in upgrade mode. Not only is the outlet preparing a site redesign for sometime in the next year, but within the past two months, it has opened up new product lines and revenue sources. In September, Vox Media acquired podcast newsletter Hot Pod, which has become part of The Verge and which operates a subscription business that has become the publication’s first paid product. A month later, The Verge debuted a connected TV app and hosted its first live event.
The Verge hadn’t exactly planned to be making these leaps to coincide with its 10-year anniversary. “We thought 2020 would be our growth year,” Patel said. The pandemic postponed the publication’s plans by a year.
“All of that energy was pent up, and it is all coming out at once because we’re turning 10. We’re excited. We want to take the next step of our evolution,” said Patel.