The Creative Penn Podcast For Writers

Information, inspiration and interviews on writing, self-publishing, book marketing and making a living with your writing. If you need help with writing your book, or you want to learn how to navigate the new world of publishing and book marketing, then join Joanna Penn and her guests every Monday. Also covers the business of being a writer and how to make money with your books.

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Amazon Keywords And Atticus For Writing And Book Formatting With Dave Chesson



Dave Chesson provides many useful tools and information for authors at Kindlepreneur and he has recently launched Atticus, writing and formatting software that will output both ebook and print formats, as well as providing collaboration and ARC management tools.







Dave Chesson is the founder of Kindlepreneur and producer of Publisher Rocket and Atticus, amongst many other useful resources for authors. He's also an author and a military veteran who used to be a nuclear engineer.



You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.



Show Notes



* How self-publishing has changed in the last decade and why the ‘stigma' no longer exists* Tips for reviving a back-list* Is A+ content woth implementing?* Types of keywords for non-fiction books, and also for fiction. You can do more of your own research at PublisherRocket.* Strategies for keywords across different book formats* Key benefits and features of Atticus including design and output of various ebook and print formats, as well as collaboration and ARC management



You can find Dave Chesson at Kindlepreneur.com and on Twitter @DaveChesson.



Transcript of interview with Dave Chesson



Joanna: Dave Chesson is the founder of Kindlepreneur and producer of Publisher Rocket and Atticus amongst many other useful resources for authors. He's also an author and a military veteran who used to be a nuclear engineer. Welcome back to the show, Dave.



Dave: Hey, thanks so much for having me, Joanna.



Joanna: I'm excited to talk to you today. More than a couple of years ago, 2018, you were on this show. We talked about your backstory so we're not going to go into that today.



Before we get into some details, let's have a bit of a wide overview of the industry because you and I have been doing this for probably over a decade. What are some of the significant changes that you've seen? Because you've paid a lot of attention obviously to the whole industry, but Amazon in particular.



What's changed in self-publishing and why is it still interesting?



Dave: There's two big things to it. We'll start with Amazon and then we're going to talk about the industry.



You remember back when the reporting from Amazon was just heinous? There was not even a chart. You had to look at instantaneous data. The fact that Amazon really stank at just telling me how much money I was making was just indicative of their lack of attention.



And they were very slow to roll out or do anything whatsoever. I would say if we're taking a really 20,000-foot view here, I think that over the past couple of years Amazon has been ramping up a lot and changing and adding and doing a lot of things.



This to me gives me a lot of hope in the future because if Amazon is really focused ...


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 November 12, 2021  54m