The Built Environment Marketing Show is designed to share inspirational built-environment business leaders talking about all things marketing. Each episode is about sharing useful hints and tips from a built environment marketing context. The show provides interviews and solo thoughts on different approaches that could be applied to your engineering or architectural business, now. Hosted by award-winning marketing consultant Ayo Abbas from Abbas Marketing.
https://www.abbasmarketing.com/mitc-podcast
episode 26: Ep 26: Customers, Strategy and Campaigns with Helen Kettleborough, Gleeds
Hello and welcome to Marketing In Times of Recovery, the bi-weekly built environment marketing podcast. And I’m your host Ayo Abbas, founder and director of Abbas Marketing.
Today my guest is Helen Kettlebrorough from Gleeds. Gleeds is a company whose marketing has caught my attention in the past few years for being smart, distinctive and colourful.
In our conversation, we cover how Gleeds marketing is:
- moving towards being more strategic and customer-focused
- taking a sector-focused and campaign led approach
- having a clear brand and tone of voice that is both professional and playful
- using LinkedIn to drive relationships and business
This episode was recorded on 26 October 2021.
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