The Entrepreneurial You

Have you ever thought about how a Facebook Community could positively affect your business? Self-made millionaire and Confidence Coach Christina Jandali is here to share with us ‘How to Get Paying Clients with Facebook Groups.’

 
Here are three reasons why you should listen to the full episode: 

Learn about the importance of Facebook Group Communities.  
Learn how to transform community members into paying clients/customers. 
Unlock the keys to maintaining a successful Facebook Group/Community.

 
Episode Highlights
 
Christina The Confidence Coach  
 

Christina shares that her career as a confidence coach helps entrepreneurs who struggle with self-confidence position themselves and their businesses for success. She expresses that this helps them stand up for their brand, message, and what they believe.
Christina explains that many entrepreneurs are not confident and miss out on opportunities  because of constant self-comparison and self-doubt. 
She states that her responsibility is to boost her clients' confidence and encourage them to know that making any progress is better than none at all. 
She shares that she started her business while on maternity leave from her job in the Wealth and Finance Management Industry. 

Facebook Groups And Their Benefits 

Christina explains that a Social Media profile acts as a window dressing to your digital storefront and a Facebook group is the place where you welcome people into your space. 
She says it is an informal “hangout place” for entrepreneurs to have round table discussions and form connections used to build a community.

How to Run a Successful Facebook Without Being ‘Spammy’ 

Christina explains that Facebook groups should not always be about making sales, as that gives the impression that things are only transactional. She explains that this approach is similar to a ‘booty call’ and can make customers or clients feel like they are being taken advantage of.
Christina encourages entrepreneurs to consider Facebook groups as a place for community and connection building. She explains that they should be more concerned about the people in the community and their feelings as sometimes people miss out on sales because of the experience they have on the receiving end as a potential client or customer.   
Christina believes that selling is serving once it is aligned. Once a Facebook group is doing that for its community, the sales will eventually come at the right time. 

Why Facebook?

 Christina breaks down how creating communities in Facebook groups help entrepreneurs create a safe space for clients. She explains that this space is a part of why people purchase goods and services from a person because they feel a sense of connection and community. 
Customers like consistency and a consistent message and will trust and buy a product when they resonate with an entrepreneur's story and what they are trying to achieve. 

How To Get Paying Clients 

Christina explains that after creating and cultivating a community in a Facebook group, people become eager and interested in what you have to offer. She explains that in order to make a transition from group member to client, it's important to make an invitation or offer to your community based on your product or service. 
She explains that it is also important to post content to create a desire and demand for your paid offer or service. 
She explains that Facebook groups utilize two types of content; Maintenance content and Campaign content. She explains the difference between both and gives practical ways of how these types of content can help transform group members into paying clients. 
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