Marketing Today with Alan Hart

Alan Hart, marketer and advisor to the world's best marketers and companies, leads intimate conversations with the world's most dynamic chief marketing officers (CMOs) and business leaders. Alan goes further than other marketing podcasts to learn CMO strategies, tips, and advice. Alan and his guests reveal what makes a great brand, marketing campaign, or turnaround. Learn from the personal experience and rich stories of these marketing and business leaders so you can unleash your full potential.

https://www.marketingtodaypodcast.com/

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episode 286: Investing Deeply in Your Customer with GoDaddy’s CMO Fara Howard


Fara Howard is the CMO of ​​GoDaddy where she oversees all marketing strategy and works with their internal creative team. 

In this episode, Alan and Fara talk about one her career background and GoDaddy’s brand evolution over the last several years. One of the several charges Fara led has been their experimentation on branded entertainment, launching their docuseries “Made in America”. She describes the experience as truly inspiring, and she shares how it’s performing as well as what they're learning from the project.

Later in the show they also discuss GoDaddy’s branded pandemic campaign “Open We Stand” and how they were able to launch it so quickly through their internal creative agency. Fara’s short answer? “The closer you can bring a creative organization to your business and to your business strategy, the better the work is.”

Listen to the full episode to hear more about how to keep and retain talent within a creative function inside your company as well as how to work with them effectively.

In this episode, you’ll learn:

  • The value of knowing your customer
  • Creating gritty, authentic stories
  • How to work with creative teams effectively


Key Highlights:

  • [01:36] Fara’s first job
  • [02:47] Fara’s path to CMO
  • [05:32] Tips for changing the industry you work in
  • [06:58] GoDaddy’s strategic journey of transformation
  • [09:45] The docuseries “Made in America”
  • [12:37] Investing deeply in your customer
  • [14:54] The “Open We Stand” campaign
  • [18:07] Generating content during the pandemic
  • [20:31] Finding and retaining creative talent 
  • [25:07] Where GoDaddy is going
  • [28:37] An experience that defines Fara, makes her who she is today
  • [32:23] Fara’s advice to her younger self
  • [33:50] What marketers should be learning more about
  • [35:00] The brands and organizations Fara follows 
  • [38:55] The biggest threat to marketers today

Resources Mentioned: 

  • GoDaddy
  • Fara Howard
  • GoDaddy’s docuseries Made in America
  • #OpenWeStand integrated campaign – Press Release
  • OpenWeStand campaign video with voice over by Donald Sutherland
  • GoDaddy and new campaign with Naomi Osaka
  • Kinlo brand by Naomi Osaka
  • GoDaddy launches 2 new POS devices to expand payments business
  • Patagonia
  • Peloton – Marketing Today interview with prior CMO, Carolyn Tisch Blodgett

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Connect with the Guest:

  • Fara’s LinkedIn: https://www.linkedin.com/in/fara-howard-a316184/ 
  • Fara’s Twitter: https://twitter.com/faradhoward 
  • GoDaddy’s Twitter: https://twitter.com/GoDaddy 


Connect with Marketing Today and Alan Hart:

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  • https://www.linkedin.com/in/alanhart
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  • https://www.linkedin.com/company/marketing-today-with-alan-hart/

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 2021-11-17  40m