Fara Howard is the CMO of GoDaddy where she oversees all marketing strategy and works with their internal creative team.
In this episode, Alan and Fara talk about one her career background and GoDaddy's brand evolution over the last several years. One of the several charges Fara led has been their experimentation on branded entertainment, launching their docuseries “Made in America”. She describes the experience as truly inspiring, and she shares how it's performing as well as what they're learning from the project.
Later in the show they also discuss GoDaddy's branded pandemic campaign “Open We Stand” and how they were able to launch it so quickly through their internal creative agency. Fara's short answer? “The closer you can bring a creative organization to your business and to your business strategy, the better the work is.”
Listen to the full episode to hear more about how to keep and retain talent within a creative function inside your company as well as how to work with them effectively.
In this episode, you'll learn:
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