Her CEO Journey™: The Business Finance Podcast for Mission-Driven Women Entrepreneurs

Weekly show where my featured guests and I explore the financial and business challenges women face on the entrepreneurial journey to success. You'll hear them talk about the money side of their businesses in ways you've always wanted to know about, but wouldn't dare ask. They openly share their disappointments, failures, successes, and everything in-between as they grew sales ranging from 6 to 9 figures. Knowing where your business stands financially helps you make critical decisions with confidence. It's simply the best way to be sure you grow a business that fuels the life you want to live.



episode 142: Steward Ownership: Maintaining Balance Between Ownership, Governance, and Finance - The Journey of Camille Cannon [transcript]

Raising capital often entails giving up some measure of control over your company. Granting investors ownership isn’t always a bad thing, but when it happens, your business might drift further and further away from your company vision. As mission-driven entrepreneurs, that isn’t acceptable. Thankfully, there is a solution: alternative ownership.

In this episode, Camille Canon, the co-founder and executive director of Purpose US, helps us navigate the tricky maze of ownership, governance, and money. She explains the concepts in ownership structure and alternative finance. Lastly, she clears up misconceptions about raising capital, reveals the secrets to creating a sustainable model for your business, and gives insight into the minds of investors.

Episode Highlights

  • [04:00] Camille’s Journey in Purpose US
  • [06:37] What Problem Does Purpose US Address?
  • [09:13] At What Stage Does Purpose US Help Entrepreneurs?
  • [12:35] Does Being Series A Matter?
  • [14:47] Firebrand Bakery: A Sustainable Model
  • [17:27] Finding The Right Investors For Your Company Vision
  • [19:10] Do Purpose US Investors Look For Similar Return?
  • [21:21] The Field of Alternative Capital
  • [24:20] The Importance of Financial Results
  • [26:01] Demystifying Concepts in Raising Capital
  • [27:37] Camille’s Parting Advice


  • Visit Christina Sjahli’s website for more insights on choosing the right ownership structure that aligns with your mission on the Her CEO Journey podcast series!
    • Episode 137 | Steward Ownership: A Method for Preserving Business Owner’s Legacy and Purpose - The Journey of Sarah Joannides
  • Chat with Christina and set up a time here!
  • Download the Forecasting Guide so that you can create a better and improved financial forecast for your business!
  • Connect with Camille: Purpose website

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Have any questions about business finance? You can contact me through LinkedIn or schedule a chat with me at any time. You can also suggest topics you're curious about for future episodes to help your business grow. Thanks for listening!

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 2021-11-18  29m