Buzzcast

Buzzcast is a roundtable discussion about podcasting from the people at Buzzsprout. We'll cover current events and news, podcast strategy, tools we are using, and dip into the Customer Support mailbag to test our podcasting knowledge. If you want to stay up-to-date on what's working in podcasting, Buzzcast is the show for you.

https://buzzcast.buzzsprout.com/

subscribe
share






episode 64: 80 Pro Podcasting Tips + When To Monetize Your Podcast [transcript]


In this episode, the crew breaks down Instagram's new Link Sticker, Alban gives us an update on the Facebook Podcasts rollout, and we share our favorite tips and strategies from our most recent blog post.

Links from this episode:

  • 80 Podcasting Tips to Start a Successful Podcast [Blog]
  • How to make your mic sound BETTER [Video]
  • Can a Samson Q2U sound like a Shure SM7B? [Video]
  • When should you monetize your podcast? [Video]


Buzzsprout's Dynamic Content tool now allows you to save multiple clips in your Dynamic Content Library and track how many downloads each clip receives. Learn more on our New Features page.


share








 2021-11-19  38m
 
 
00:00  Travis
Was that a good ad read
00:00
Alban, you'd be the objective
00:02
person, if we were actually
00:02
sponsored by honest, would they
00:05
be happy with that?
00:06  Alban
I'll be honest, I don't
00:06
think
00:08  Kevin
so. I haven't heard many,
00:08
many beverage companies doing
00:12
podcast advertising,
00:13  Alban
there really is not many.
00:13
I'm sure there's some sort of
00:16
legal issues around like alcohol
00:16
and
00:19  Kevin
just talking about
00:19
beverages. Why do you gotta go
00:21
straight to alcohol because
00:22  Alban
that that's where the
00:22
profit margin is. That's what I
00:25
was thinking. Okay, the alcohol
00:25
there might be some laws that
00:28
they don't want to deal with.
00:28
The alcohol stays out. And then
00:31
you're basically left with you
00:31
know, Lacroix and coke. You
00:35
know, I don't know what other
00:35
things people drink besides tea
00:37
sometimes.
00:39  Kevin
Well, Coke owns honest.
00:40  Alban
Oh, really? So you just
00:40
did an ad read for a coke
00:44
product? That's right. Yeah, we
00:44
should definitely be getting
00:46
paid for that.
00:53
I'm looking at the outline. And
00:53
I'm sorry to say that our first
00:56
thing there's no way I can talk
00:56
about it. I had an Instagram. I
01:01
guess I still haven't Instagram
01:01
had one back before it was a
01:05
Facebook property. But at some
01:05
point I've dropped off. So I'm
01:08
not sure what I will have to say
01:08
about it. Kevin, do you know
01:11
anything about this? The link
01:13  Kevin
sticker that's new to
01:13
Instagram?
01:15  Alban
What is a sticker?
01:16  Kevin
I know all about this
01:16
stuff. Got a teenage daughter?
01:20
Show her how to use Instagram.
01:21  Alban
Wait. So I'm in the
01:21
generation that is out of
01:24
Instagram was in Instagram and
01:24
got out. Travis? Are you in the
01:27
still in Instagram group?
01:29  Travis
I'm in the person that
01:29
just shows up to look at what
01:32
other people are doing. But I
01:32
don't think I've posted anything
01:34
in lurker. Yeah, I'm
01:36  Alban
a lurker. And then Kevin,
01:36
you're in the you're like a
01:39
parental role. And yeah, Graham,
01:42  Kevin
I'm a supervisor.
01:43  Alban
That's a what, what is?
01:43
What is what is this new
01:48
feature? How does it work?
01:50  Kevin
Alright, so I could be
01:50
off, I'm going to explain it as
01:51
best I can. And then if I get it
01:51
wrong, I'm sure someone, one of
01:55
our podcast fans out there will
01:55
write in and let me know that
01:59
I'm off. But I believe that it's
01:59
a sticker. And I believe
02:03
stickers are only available to
02:03
go on stories. Now, every now
02:08
and then I see a post that looks
02:08
like it has stickers on it, but
02:11
I don't know how they got it on
02:11
there. So I wonder if it's like
02:13
a fake sticker. They, they
02:13
edited their graphic and
02:16
something that Canva and then
02:16
they put the picture and it
02:18
looks like a sticker. But I
02:18
don't know, if you can do
02:20
stickers on posts, let me know,
02:20
I know how to do it on story. So
02:23
if you hit the little plus icon,
02:23
then you hit a story, then
02:27
you're gonna see this little
02:27
icon at the top that looks like
02:29
it's like a face and the little
02:29
corners peeling up like a
02:32
sticker that's coming off, tap
02:32
that that's the sticker button.
02:35
And then for throwdown center,
02:35
you're gonna see one that's
02:37
called link, it's a link
02:37
sticker, you can type in
02:40
whatever URL you want. And then
02:40
when somebody taps on that
02:43
sticker that's on top of your
02:43
photo, or your video, it will
02:47
take them to that page, which is
02:47
awesome, right, because used to
02:50
only be able to share a link in
02:50
your bio. So you'd have to go to
02:54
a link tree or something like
02:54
that. And Travis does know all
02:57
about this, because he's the one
02:57
that told me about this in the
02:58
first place. But now you can
02:58
actually add links, right to a
03:02
story post. And if I understand
03:02
stories correctly, they only
03:05
last 24 hours, and they're gone.
03:05
So you got to do it every day.
03:08
But keep adding to your stories,
03:08
sharing links to your podcast,
03:11
you can go right to your episode
03:11
page, right to your website,
03:12
wherever you want to go.
03:13  Alban
Okay, so how is this
03:13
applicable to podcasters? And
03:16
then second, how is this
03:16
applicable to what you tell
03:20
yourself at Instagram
03:20
supervisor,
03:23  Kevin
it doesn't really come
03:23
into play as a supervisor, that
03:26
I that I'm been aware of my
03:26
daughter posts, you know, she's
03:29
not using the link sticker yet
03:29
that I've seen. I've not seen
03:33
her post anything with the link
03:33
sticker. But podcasters can
03:36
certainly use the link sticker
03:36
because all the time they're
03:38
sharing bits about a new
03:38
episode, or they're sharing a
03:42
soundbite. They're sharing
03:42
something that they want to lead
03:46
people into more of that, right.
03:46
And so that's been hard to do on
03:50
Instagram in the past, but now
03:50
you can use the link sticker to
03:52
do that effectively.
03:54  Alban
I mean, for a long time,
03:54
Instagram really did not allow
03:56
any sort of links at all, unless
03:56
you were over like 10,000
04:00
followers. I know for us getting
04:00
to 10,000 was like a big deal
04:06
for Instagram, we were like,
04:06
Okay, we got to get there so we
04:08
can get our link. And now before
04:08
we ever made it, they said
04:12
actually everybody can have a
04:12
link. So okay, so thank you to
04:16
everyone who follows us. Well,
04:16
we never got to that special
04:19
pinnacle of Instagram fame. So
04:19
everyone gets links now, which
04:24
is great, because if you want to
04:24
promote content, on Instagram,
04:28
especially your podcast content,
04:28
now you can actually link out to
04:32
your podcast. And then Travis
04:32
was talking to us a bit about
04:36
there's kind of always been this
04:36
question about where do you send
04:39
people? Some people send since
04:39
their audience is very Apple
04:42
centric to Apple podcasts. Some
04:42
people say you know, send them
04:45
to your podcast website, which
04:45
is what I've always recommended
04:48
but you were telling us about
04:48
you use
04:51  Travis
link tree. Yeah, so link
04:51
tree. I don't know if it was
04:54
created specifically for
04:54
Instagram, but link tree and
04:57
other services like it Basically
04:57
recreate these simple pages that
05:03
have a bunch of links in them.
05:03
And you could link to whatever
05:05
you want, you could link to your
05:05
website, you can link to your
05:08
social media platforms, you
05:08
could link to specific episodes
05:10
of your podcast. And so the way
05:10
that you would use it, as you
05:13
would say, listen on Apple
05:13
podcasts, listen on Spotify,
05:16
listen on Google podcasts. And
05:16
so when someone clicks the link,
05:19
they see your link tree, and
05:19
then they can choose the app
05:21
that they actually listen to
05:21
podcasts on. So you could do it
05:24
that way. Or you could have,
05:24
let's say, three stories. And
05:28
the first one is an apple
05:28
podcast link. The second one's a
05:31
Spotify link, the third one's a
05:31
Google podcast link. And you
05:34
could just like, either, right?
05:34
What all those links are going
05:37
to in the story in the graphic,
05:37
and the picture, or do something
05:41
similar to that. So there's a
05:41
number of ways you can do it.
05:44
But link tree has been a very
05:44
popular method for quite a
05:47
while, especially since before
05:47
the link sticker.
05:50  Alban
I mean, the benefit there
05:50
is you share this link, and it
05:54
goes out to the world, people
05:54
can click on it. And if you're
05:56
not going to just a web page
05:56
that's got tons of information,
05:59
and you're expected to read it
05:59
and scroll and click around.
06:02
It's immediately like, Hey,
06:02
you're at a crossroads. Which
06:06
way do you want to go? Do you
06:06
want to go to one of these
06:08
podcasts listening apps? Do you
06:08
want to go to my website? Do you
06:10
want to go look at another
06:10
social media profile, and it's
06:13
formatted for your phone. So
06:13
that these are big targets, like
06:18
you're not trying to click a
06:18
tiny little link in the middle
06:21
of a text box. This is like a
06:21
big fat place to tap. Nobody got
06:26
box, but link box and use a lot
06:26
of space. So it looked good. And
06:32
I think link tree is free,
06:32
unless you want to do like
06:34
premium branding and stuff. But
06:34
for a lot of I mean, they're
06:37
free plans. Pretty nice. So if
06:37
you're trying to think of a
06:40
place to send people, it's not a
06:40
bad option. And you can put your
06:44
Buzzsprout site as one of the
06:44
options there. Yeah,
06:46  Travis
we actually have a link
06:46
tree for our Buzzsprout
06:49
Instagram page. If you go to the
06:49
link in the bio, there's a link
06:51
tree bio. And there's actually a
06:51
link to Buzzcast there include
06:54
in addition to our How To Start
06:54
A Podcast guide and our blog,
06:58
and you know, our Clubhouse club
06:58
and things like that. So
07:01  Alban
the clubhouse club that
07:01
that link is getting used
07:04
constantly. People are flowing
07:04
in
07:08  Travis
I mean, I'm just glad
07:08
that we were able to do our part
07:10
to help Oprah get 23,000
07:10
listeners on her clubhouse after
07:14
party after her big Adele
07:14
interview, you know,
07:16  Alban
yeah, so actually, this
07:16
isn't in the notes. But maybe
07:20
this is a nice little aside, you
07:20
know, for anybody that know
07:23
that. Oprah Winfrey, the queen
07:23
of TV,
07:28  Travis
I guess she's like one
07:28
of the top 10 most famous people
07:31
in the entire world. Yeah, yeah.
07:33  Alban
And she did an interview
07:33
with Adele, who's like a top
07:36
1000 most famous people in the
07:36
world. And it got like, over 10
07:41
million viewers when they're on
07:41
TV, and then they did an after
07:45
party, or a little chat on
07:45
clubhouse, and what did you say
07:49
was
07:49  Travis
23 23,000. And that
07:49
included people to just like
07:53
popped in and popped out. So
07:53
that wasn't, you know, so that'd
07:57
be like, the Facebook video
07:57
plays version of counting stats.
08:01  Alban
Yeah. Now, clubhouse did
08:01
come out later. And they said,
08:04
Oh, no, that was a bug. It was
08:04
31,000.
08:08  Travis
It's not that much
08:08
better. Yeah,
08:10  Alban
I it's just wild that,
08:10
you know, remember, there was
08:14
this time where it was like is
08:14
clubhouse going to kill
08:16
podcasting. And it's just, this
08:16
is now the fifth or sixth
08:20
version of this that we've gone
08:20
through. Since at least I've
08:24
been at Buzzsprout, where every
08:24
year to there is a new app. And
08:28
everyone's like, Oh, this is
08:28
probably going to take out
08:30
podcasting. And people who are
08:30
not in the industry are very
08:34
convinced podcasting has run its
08:34
course and this new thing is
08:37
taking over. And podcasting is
08:37
surprisingly resilient. Because
08:42
all of you listeners and many,
08:42
many, many more podcasters are
08:46
creating fantastic content. And
08:46
in the end listeners are just
08:49
trying to find things that
08:49
they're interested in. You know,
08:52
we can create cool experiences
08:52
like clubhouse had that
08:56
sometimes are perfect for the
08:56
moment they're created in long
08:59
term though, I think the ability
08:59
to listen to a cool podcast
09:03
while I'm out for a run, I just
09:03
don't see something else
09:05
stealing that spot,
09:07  Kevin
quick correction on the
09:07
number there just to make sure
09:09
that we get it right, it was
09:09
23,000 people originally
09:11
reported. And then 41 Five was
09:11
the corrected number that they
09:15  Alban
will take. That changes
09:15
my whole opinion. I
09:19  Kevin
just want to make sure we
09:19
got the right numbers out there,
09:21
as reported from pod news. So
09:21
let me let me circle back to
09:25
Instagram real quick. Yeah, cuz
09:25
I have some possible questions
09:29
or possible suggestions. All
09:29
right, I was just I was just
09:31
playing around. So when you
09:31
click on a link in a bio to like
09:35
Link tree, for example, it opens
09:35
up when on iOS apps anyways,
09:39
called a web view. And I'm sure
09:39
it's a similar name. I just
09:42
don't know what it's called for
09:42
the Android versions. But it's a
09:44
screen that opens up you're
09:44
still in the app, and it's like
09:46
a browser screen in that app. If
09:46
you linked to a page, for
09:51
example, your Buzzsprout
09:51
provider website that you get
09:53
when you create a Buzzsprout
09:53
account and you played something
09:55
in there that would count as an
09:55
Instagram play in your stats it
09:58
would show up under Apps in
09:58
histogram because you're playing
10:00
it through their web view, or
10:00
the built in web browser into
10:04
their app. You can also tap a
10:04
button at the bottom and like
10:06
jump out to mobile Safari. And
10:06
if you're listening to it in
10:10
mobile Safari, then it shows up
10:10
as a mobile Safari view. I also
10:13
noticed off of Buzzsprout slink
10:13
tree, that we have a link to our
10:18
Buzzcast podcast, which goes to
10:18
the Buzzsprout provided website
10:22
for that. And then from that web
10:22
page, there's a link to Apple
10:25
podcasts. And I can tap on that.
10:25
Now that doesn't stay in the
10:28
WebView that breaks out and
10:28
launch switches me over into
10:31
another app, Apple podcasts,
10:31
which is really quite
10:35
interesting. So I haven't tested
10:35
this. But I would like to create
10:39
a post or I sorry, create a
10:39
story, put a couple stickers on
10:42
it and say listen to an apple
10:42
podcast, listen, and Spotify.
10:45
And I wonder if you actually
10:45
then put in those links, like
10:49
your apple podcast link and your
10:49
Spotify link. If you then tap
10:51
them, it would jump them out of
10:51
Instagram, into Spotify and
10:55
Apple podcast.
10:56  Alban
Well, if anybody wants to
10:56
follow up with that, this has
10:59
been a exciting Instagram tips
10:59
from Gen X. I had to look it up.
11:06
I was like, I'm pretty sure
11:06
Kevin's not a Boomer and I look
11:09
yeah, you're safely not a
11:09
boomer. You are a Gen X are
11:12  Kevin
though, right, which I'm
11:12
proud to be. Yeah, Gen
11:15  Alban
X actually is a pretty
11:15
good group. We're getting stuff
11:17
done. Alright, so onto the
11:17
second segment of social media
11:24
apps that we don't really enjoy
11:24
it. drabbit Kevin and Alban got
11:28
a quick follow up for Facebook.
11:30  Travis
Yes, everyone's
11:30
everyone's favorite topic,
11:33
Facebook podcasts, we have
11:33
updates. Yes,
11:35  Alban
we keep coming back to
11:35
this because more and more rolls
11:39
out for Facebook podcasts. Since
11:39
the last time we recorded, I
11:42
went ahead and wrote a post on
11:42
how to get your podcast into
11:45
Facebook podcasts. We've now
11:45
recorded a video that will come
11:49
out on Monday, comes out on a
11:49
Friday, and the video will come
11:52
out on next Monday, on how to
11:52
get in. And we've been kind of
11:57
learning more, but one of the
11:57
things that I wanted to do was
12:01
figure out where is Facebook
12:01
podcasts actually available. And
12:07
for at least according to
12:07
Facebook, it's only available in
12:10
the US, at least according to
12:10
like the official webpage. And I
12:14
was feeling like that was out of
12:14
date. Because I know that the
12:18
editor of pod news is in
12:18
Australia, and he was able to
12:23
set it up. So I knew that at
12:23
least one other country seemed
12:26
to have access unless they were
12:26
like us only. And probably one
12:31
of the two most popular and
12:31
important podcasting,
12:34
journalists will make sure that
12:34
they have access as well. So
12:37
maybe they he was the exception.
12:37
Anyway tries to crowdsource this
12:41
on Twitter, a few countries that
12:41
do have access to Facebook
12:46
podcasts, Canada, United
12:46
Kingdom, France, Portugal, all
12:51
seem to be in and have access.
12:51
Germany, Norway, New Zealand,
12:58
they do not. So we're still
12:58
seeing some countries that are
13:02
in some that are not.
13:02
Netherlands, I got reports both
13:06
ways. So to be determined, but I
13:06
think that the you know, kind of
13:11
the standard is more countries
13:11
are rolling out. Kind of
13:15
consistently, we do have Android
13:15
now. So if you are in one of
13:19
these countries, US, Canada,
13:19
France, Portugal, so probably a
13:22
lot of Europe. Go ahead, get
13:22
your podcasts into Facebook
13:26
podcasts. And maybe you'll start
13:26
seeing your numbers grow. We've
13:30
definitely seen them start
13:30
growing on the Buzzsprout side
13:34
as a platform they've been
13:34
growing. And this blog post I
13:39
put out, it has been read, I
13:39
think at this point close to
13:42
17,000 times so there's
13:42
definitely a interest in
13:45
Facebook podcasts is pretty
13:45
large. So let us know what your
13:51
questions are. If you have more.
13:51
Let us maybe Travis can link to
13:55
where I was asking people if
13:55
they had access. And if you have
13:59
any knowledge if you're in any
13:59
of these. If you're in a country
14:02
that wasn't listed here, we'd
14:02
love to know your experience.
14:05  Travis
Yep, we'll definitely
14:05
link to that in the show notes.
14:07
And make sure you go and give
14:07
that video some love on the
14:10
channel when it comes out on
14:10
Monday. Because Alban you were
14:12
the host of that one. So
14:14  Alban
yeah, I mean, I I showed
14:14
up and you fill me in, you will
14:17
edit it together and it will
14:17
probably turn out way better
14:19
than it was in real life. So I
14:19
appreciate It's the magic
14:22  Travis
of editing my friend the
14:22
magic of editing.
14:27  Alban
One of the things we just
14:27
finished was this big piece on
14:30
podcast tips. We have been going
14:30
through the Buzzsprout blog, and
14:35
kind of updating a lot of older
14:35
posts, and there's probably one
14:38
of those out there from like
14:38
2014 Maybe 2015 on some expert
14:44
podcasting tips, and some of
14:44
these expert podcasting tips
14:47
were outdated. So we went ahead
14:47
and updated them. As Kevin said
14:52
when he saw all the names on
14:52
there he goes I really think
14:54
this is at podcasting tips from
14:54
albums friends in podcasting,
14:59
but basically reached out to a
14:59
lot of people I knew and asked,
15:02
Hey, would you submit a tip. And
15:02
then we also asked people in the
15:06
Buzzsprout newsletter and we got
15:06
over 350, maybe even close to
15:10
400. And we kind of removed a
15:10
lot that were similar and
15:15
duplicative. And we got down to
15:15
80 tips on how to start a
15:19
successful podcast. So I think
15:19
this is a great post. And it's
15:23
got a lot of people that you all
15:23
would recognize, as they be kind
15:26
of cool if we maybe highlighted
15:26
a few that resonated with us.
15:29  Travis
Yeah, for sure. So just
15:29
just for the record, since we're
15:32
recording this, how many of
15:32
Kevin and I's tips made the
15:35
list?
15:37  Alban
Well, neither of you
15:37
submitted zero.
15:40  Kevin
I don't think that's
15:40
true. I think mine were mis
15:43
attributed because for some
15:43
reason everything I wrote down
15:45
has a dash Alban Brooke next
15:48  Alban
year, there's only one
15:48
Alban Brooke.
15:51  Kevin
All right, I will tell
15:51
you, I like how you ordered an
15:54
organized these. I scroll down
15:54
right away to tips about
15:58
podcasting gear. And I like what
15:58
Nina bads and said, There's no
16:02
perfect time, no perfect
16:02
microphone or headphones, no
16:04
perfect recording software, no
16:04
perfect logo, this is a learn on
16:08
the job type of venture. And the
16:08
time starts now. So I mean, I
16:11
thought that was powerful
16:11
statement
16:12  Alban
that actually reminds me
16:12
in the past two days, two
16:17
writers that I really respect,
16:17
have both posted on Twitter
16:22
about updating their computers.
16:22
And I'm shocked at the computers
16:27
that they were working out with
16:27
like very, very cheap computers,
16:30
these are two people, they're
16:30
like, they're well off, they're
16:34
making good money. And it seems
16:34
like they were using computers
16:38
that are worth a few $100. And I
16:38
thought that was really super
16:43
interesting to me because
16:43
they're techie. And the fact
16:46
that they didn't feel like they
16:46
needed the $4,000 brand new
16:50
MacBook Pro. But every amateur
16:50
writer, including myself feels
16:55
like we have to have it or else
16:55
we can't ever write something
16:57
decent. It's just such a, you
16:57
know, good reminder that the
17:03
true craftspeople the world, I
17:03
think are often experimenting
17:07
and they're using tools, they
17:07
love their tools. But that's not
17:10
the only thing that matters. And
17:10
they realize that sometimes the
17:14
as an amateur, you can feel like
17:14
the tool is the most important
17:17
thing. And that's what's going
17:17
to make me successful. Alright,
17:20
so one that really stood out to
17:20
me, Evo Tara, who we all know,
17:25
he was something like the 50th
17:25
podcaster in the world and does
17:28
a show called podcast
17:28
pontifications. Take the long
17:32
view, podcasting is no longer if
17:32
there ever was a quick road to
17:36
success. But if you put the
17:36
appropriate amount of time,
17:39
treasure and tension into every
17:39
project, over time, you'll find
17:44
it reaches the audience that
17:44
deserves. And I love like, you
17:49
know EVO has been in podcasting.
17:49
Now for something like 17 years.
17:54
And it's just important to
17:54
remember, like, if you can stick
17:57
with something for five years,
17:57
you're going to be so much
18:01
better at it, it's going to grow
18:01
so much larger, and everything
18:05
won't be perfect now, but taking
18:05
the long view, and you're really
18:08
putting your Karen, the show
18:08
will grow to the right audience,
18:13  Kevin
that tip from shared in
18:13
Ripley is great, I got out of
18:19
the habit of doing this, I
18:19
remember very early on, she
18:21
says, when I'm recording, if I
18:21
make a mistake, I do a big clap
18:24
near the microphone pause and
18:24
then start the thought over it
18:26
makes it very easy to find that
18:26
part you need to edit out. Once
18:28
you you know, open up the
18:28
waveform, you can see that big
18:30
spike that's super scalable. Now
18:30
like we were using a road caster
18:34
pro we'd get this like little
18:34
button on there, you can drop a
18:36
marker. And then when you open
18:36
it in your DAW and you're doing
18:38
your editing, you can see where
18:38
those markers are. But that's
18:40
not scalable. Like this is
18:40
actually a really good tip.
18:43
Because whether you're
18:43
recording, you know, on your
18:44
laptop on the road, or in a
18:44
podcasting conference, or at
18:47
your home setup, and maybe you
18:47
have something, you know,
18:49
fancier, more sophisticated, it
18:49
works everywhere. So I love that
18:53
super simple. And a great way to
18:53
probably make your editing go
18:56
quicker.
18:57  Travis
Yeah, especially if when
18:57
you're recording it, you're
18:59
like, Man, I'm not gonna tell
18:59
the park is exactly what I want.
19:03
They're just like three or four
19:03
places, I need to make a quick
19:05
edit, and then it's good to go.
19:05
You can kind of like, figure
19:08
that out, as you're recording
19:08
and know, how much of this am I
19:11
gonna have to cut out? How much
19:11
of this is good, how much this
19:13
is bad? For sure, for sure. The
19:13
tip that I think really caught
19:17
my attention was from Tristan
19:17
over recorded content. And this
19:22
is one that I think if more
19:22
podcasters asked these
19:27
questions, it would help
19:27
alleviate a lot of the just kind
19:32
of the growing pains of
19:32
podcasting. He encourages
19:35
companies, or podcasters to
19:35
answer two core questions as
19:38
part of their strategy. Who is
19:38
this podcast for? And how does
19:41
it help them? The more specific
19:41
you can get with these
19:44
questions, the better. When you
19:44
get really specific, you start
19:47
to build a show for a very
19:47
specific person. And I think the
19:50
reason that that's so helpful
19:50
and just as such a good reminder
19:54
is to remember that because
19:54
podcasting is really about the
19:58
long tail listener People aren't
19:58
just looking for generic shows,
20:01
they're looking for specific
20:01
shows about specific interests
20:04
that they have. And so when you
20:04
can really dial in on, who am I
20:09
making this podcast for? How is
20:09
it going to help them? Why are
20:12
they going to listen to this
20:12
show instead of something else,
20:15
then that will really set you up
20:15
for success, because that's the
20:18
mental work that a lot of people
20:18
aren't going to do. And it's
20:21
really going to set you apart
20:21
and really set you up for long
20:24
term success when you have that
20:24
kind of focus.
20:27  Alban
Alright, got another one
20:27
from Mr. Alpi of the clear
20:30
visions podcast, be consistent.
20:30
Whether you're released an
20:34
episode every week, or it's a
20:34
season, be consistent on your
20:37
off periods, inform your fans
20:37
that a break, a break is coming.
20:41
You know, it's just so common
20:41
you get into a show, and then
20:45
you kind of realize like, Man, I
20:45
don't feel like I've heard an
20:47
episode in a while and you go
20:47
and look and it's been a month
20:49
and it's not uncommon for me to
20:49
find something that I'm into,
20:53
and they kind of disappear and I
20:53
don't know like Did they just
20:56
lose interest? Or is the show
20:56
coming back? So I love that
21:00
quote from Mr. LP of
21:00
Jacksonville, Florida.
21:03  Travis
Yep, and then one that
21:03
just like jumps out at the off
21:06
the page that you're just like,
21:06
wow, this is so incredible. By
21:10
this may have been Alban but it
21:10
may have been Alban, quoting
21:12
Kevin, who knows. Write an
21:12
outline before you start
21:16
recording. I think that's so
21:16
true. So like we are recording
21:20
this an hour and a half after we
21:20
actually hopped on. So the first
21:24
hour was just kind of catching
21:24
up, but then also working
21:27
through what are we going to
21:27
talk about? How are we going to
21:30
talk about it, who's going to
21:30
say what, and and really just
21:33
kind of mapping out loosely, the
21:33
flow of the episode. And if
21:37
there are things that we need to
21:37
work through, or think through,
21:40
or resources that we need to
21:40
double check, like we do all of
21:44
that before we start recording.
21:44
So we're not figuring it out on
21:48
the fly, even though if it's
21:48
edited? Well, you don't know
21:51
that as the listener, it just
21:51
sounds like we're really good at
21:53
having intentional conversations
21:53
around podcasting. But there's a
21:57
lot of prep that goes into
21:57
getting ready to record an
21:59
episode like that. And we have
21:59
an outline for our conversation.
22:03
And so right now, we're talking
22:03
about this at podcasting tips
22:07
block, and there's notes in
22:07
there about the different
22:10
sections and how they're
22:10
organized and how we're going to
22:12
talk about it. So having a plan,
22:12
doing that work up front, it's
22:17
not only going to save you time,
22:17
as someone who's producing the
22:20
podcast, but it's going to be a
22:20
huge service to your listeners,
22:24
because it's gonna be totally
22:24
obvious that you are well
22:26
prepared, that this is a good
22:26
use of their time. And that
22:29
you're not just rambling for 20
22:29
minutes about whatever, as you
22:32
try and find your way. And they
22:32
got to sit through that in order
22:34
to get to the things that they
22:34
actually want to listen to. So
22:37
Alban slash, Kevin, great tip.
22:41  Alban
Yeah, thank you. I mean,
22:41
this is one that I feel like I
22:44
just keep giving that tip out
22:44
over and over. Because I think
22:48
people often get confused
22:48
between structure and being able
22:54
to have some freedom. And they
22:54
act as if those are opposed to
22:59
each other. And I actually think
22:59
that they are on the same side,
23:02
if you have a structured
23:02
podcast, with an outline, you
23:05
know, where you're going, and
23:05
your co host know where you're
23:07
going, then when you decide on
23:07
the spur of the moment, hey, I
23:12
kind of want to actually
23:12
interject something here. So
23:15
when I said, I've actually
23:15
talked to writers who are using,
23:19
you know, older laptops, we
23:19
didn't have that in the show
23:21
notes. And it just popped into
23:21
my brain. But I wasn't doing
23:25
that inside the context of we've
23:25
just been running on this silly
23:28
banter for 45 minutes, let me
23:28
interject another random
23:32
thought. When we have a
23:32
structure, then you're able to
23:36
be a little bit more creative in
23:36
the moment knowing if this
23:40
doesn't work, we've always got
23:40
the structure, you know, kind of
23:43
bringing us back to the main
23:43
topic. So I think that this is a
23:48
great tip from Kevin, that I put
23:48
in there as my but yeah, that's
23:54
a, you know, build out a little
23:54
outline, and it really can save
23:57
you a ton on the editing
23:57
process.
24:00  Travis
So if you want to check
24:00
out more podcast tips, in
24:04
addition to the ones that we
24:04
talked about, we'll leave a link
24:06
to that blog post in the show
24:06
notes for this episode 80
24:09
podcasting tips to start a
24:09
successful podcast 2021 updates.
24:14
And even though there may be
24:14
some key omissions from really
24:17
seasoned veterans in the
24:17
podcasting space, who produce
24:20
shows for Buzzsprout there are
24:20
also some good tips in there as
24:23
well. So go and check that out
24:23
and let us know what your
24:26
favorites are. So our YouTube
24:26
channel has been doing pretty
24:31
awesome lately. Hi Alban.
24:33  Alban
You can't you can't open
24:33
this section. Alright, I'll
24:37
start this. Alright, you started
24:37
now that we finished like high
24:40
fiving ourselves for a blog post
24:40
that I wrote and submitted
24:45
comments to. Let's go ahead and
24:45
talk about something that Travis
24:49
has been working on. So we've
24:49
there's a bunch of new videos
24:52
we've really kind of honed in
24:52
the YouTube channel. I feel like
24:55
over the past few months, and a
24:55
few videos really stood stood
24:59
out To me, and I've done pretty
24:59
well. So I don't know, Travis,
25:03
are you down for doing a little
25:03
bit of a deep dive into a few of
25:06
your videos?
25:07  Travis
Sure, absolutely. Which
25:07
one do you want to start with?
25:10  Alban
Okay, so there's two that
25:10
we can take into conjunction.
25:14
One, we did this video on how to
25:14
make your mic sound better. And
25:19
we can often think that the
25:19
sound quality of a podcast is
25:23
the microphone itself. Often,
25:23
it's everything else, it's the
25:29
way you speak into the
25:29
microphone, it's the way you
25:32
position it. It's the editing
25:32
and the processing that you're
25:35
doing. It's the, it's all the
25:35
other stuff around it, there's
25:38
lots of things you could do to
25:38
make some better. And then you
25:41
did another one that was kind of
25:41
a new type of video for us was
25:44
kind of this challenge, where
25:44
you took the SM seven B, which
25:48
is the mic that I use, and
25:48
you're probably you're getting,
25:50
you know, it's a minimum of $800
25:50
setup about versus the Samsung
25:55
cue to you a $60 microphone, and
25:55
then you tried to make the q2 us
25:59
sound as close as possible to
25:59
the SM seven B. So I don't know,
26:04
can you break down these videos
26:04
a little bit and tell us some of
26:07
the things that you learned?
26:08  Travis
Yes, 100%. So it's it is
26:08
helpful to think about
26:13
podcasting gear in terms of like
26:13
other sports, you know, so like
26:18
the football that you throw at a
26:18
high school level is not super
26:21
different than the football that
26:21
you know, Aaron Rodgers is
26:23
thrown at the NFL level. Or if
26:23
you're a golfer, you can get
26:26
like a really nice golf club.
26:26
But it doesn't immediately mean
26:29
that you're going to be like an
26:29
amateur Pro, just because you
26:31
have the right golf club, you
26:31
have to know how to use it,
26:34
right. And it's the same with
26:34
podcasting gear. And so you can
26:36
have a cheaper microphone that
26:36
is built the right way or is
26:41
designed in a specific way. And
26:41
if you know how to use it well,
26:44
then to your listeners, it
26:44
sounds really well done and
26:47
really professionally produced.
26:47
And so you can actually get a
26:50
lot of longevity out of entry
26:50
level gear, if you know how to
26:55
use it properly. So in that
26:55
first video, you talked about
26:58
how to make your mic sound good.
26:58
We talked about it from a couple
27:01
different perspectives. Because
27:01
depending on the mic you get it
27:05
might be designed differently.
27:05
The two more popular ones are
27:08
dynamic microphones, and
27:08
condenser microphones. They're
27:11
also ribbon microphones. But
27:11
those are so rare that and
27:14
really so expensive. They rarely
27:14
enter the conversation.
27:17  Alban
Ribbon microphones are
27:17
pretty much like if you see an
27:20
old timey radio station, and
27:20
there's like a barbershop
27:24
quartet all singing into the
27:24
same mic. That's a ribbon mic,
27:27
right?
27:27  Travis
Yes. So not not
27:27
necessarily like designed for
27:31
voiceover applications. And
27:31
they're also really finicky. So
27:35
they're not very reliable for
27:35
setting up in your home office
27:39
or take it on the road with you
27:39
and throw it in a backpack. So
27:42
dynamic microphones, pick up
27:42
your voice passively, meaning
27:45
that they're just recording
27:45
sound waves as it hits the
27:48
capsule inside of the
27:48
microphone. And so that means
27:51
there are some strengths to it
27:51
one, it has more of a bacey kind
27:54
of more well rounded sound
27:54
quality to it, it sounds more
27:57
like a broadcast personality
27:57
that you would hear on the radio
28:00
or classic NPR kind of stuff.
28:00
And it's much better at
28:03
rejecting background noise.
28:03
Because if the noise is quiet
28:06
enough to not get picked up in
28:06
the capsule, it doesn't get
28:09
recorded as prominently. And so
28:09
we really like dynamic
28:11
microphones for podcasting. And
28:11
so when you're using a dynamic
28:14
microphone, like a cue to you,
28:14
or any of the microphones we're
28:18
using, then you got to be close
28:18
up to it, you got to be, you
28:22
know, a couple inches away, in
28:22
order to really get the most out
28:25
of it. With a condenser
28:25
microphone, that's an active
28:29
microphone, so it is powered, it
28:29
is seeking sound, it is looking
28:33
for sound and trying to capture
28:33
everything. And so if you're in
28:37
a well treated recording studio,
28:37
then you'll get a fuller range
28:41
of those frequencies. So it's
28:41
like a better more holistic
28:45
picture of the sound that it's
28:45
that has been captured. And so
28:49
when you're a recording artist,
28:49
or you're going into an actual
28:51
sound studio, you're using a
28:51
condenser microphone. But in
28:56
kind of everyday applications,
28:56
it's going to pick up more
28:59
background noise. So classic
28:59
examples, the Blue Yeti, we
29:01
actually did a sound test of a
29:01
Blue Yeti versus a cutie you in
29:04
my house with kids running
29:04
around, and you can tell a huge
29:08
difference, just an ambient
29:08
background noise because of how
29:10
they're designed. So knowing
29:10
what kind of microphone you have
29:14
is step one, and then step two
29:14
is figuring out how do I get the
29:17
best sound out of it.
29:19  Alban
So can you give us a few
29:19
tips quickly like is a kind of a
29:23
tips heavy episode, but um, like
29:23
give us like three things like
29:27
if I if I can just learn three
29:27
things to get better sound out
29:31
of my existing setup, what would
29:31
you tell me to do?
29:33  Travis
Number one, bring the
29:33
microphone closer to your mouth,
29:36
you can immediately make any
29:36
microphone sound better. To a
29:39
certain extent. You don't want
29:39
to eat the microphone. You don't
29:42
want to be so close that you're
29:42
like brushing up against it, but
29:45
it needs to be pretty close to
29:45
your mouth. The second thing to
29:48
be aware of is is it angled
29:48
directly at your mouth or is it
29:52
angled to the side. So if you
29:52
have the microphone, kind of
29:55
diagonally angled towards the
29:55
corner of your mouth, that's
29:59
going to help avoid harsh
29:59
plosives, which are the P and B
30:02
sounds. And then in a lot of
30:02
microphones that also helps with
30:06
your sibilance, which is how the
30:06
s resonates in the pickup
30:10
pattern. And then the third tip,
30:10
just be mindful of where you're
30:13
recording what room you're
30:13
choosing to record in. You know,
30:16
if you're recording in a room
30:16
with hardwood floors, and not a
30:19
lot of stuff on the wall, so
30:19
you're going to get more echo
30:21
more reverb. And that's going to
30:21
impact your overall sound
30:24
quality, even if you have a
30:24
Shure SM seven B. But if you're
30:27
recording in a walking closet,
30:27
or in the video that I did try
30:30
to make the Qt you sound like an
30:30
$800 microphone setup actually
30:34
stole Jonathan's hoodie. He's
30:34
back behind the camera filming
30:37
the video and created a little
30:37
tent little recording tent
30:41
around the microphone to really
30:41
isolate all the external sounds.
30:45
I mean, that works. It looks
30:45
really silly. But it totally
30:48
totally works. So you can create
30:48
like a little pillow fort or a
30:51
tent with a comforter and record
30:51
in there. And it makes a huge
30:55
difference compared to recording
30:55
in a more reverberant space.
30:59  Alban
If you're ever thinking
30:59
about trying to get an excuse to
31:03
start building pillow forts,
31:03
again as an adult, podcast,
31:06
right hobby for you.
31:08  Travis
Absolutely, absolutely.
31:08
And if you're your spouse gives
31:11
you a hard time to say, I'm
31:11
doing it for the audio quality,
31:13
I'm saving us money, because I
31:13
can use the gear that I have to
31:16
get really good audio quality.
31:18  Kevin
So one of the videos that
31:18
hit our YouTube channel that I
31:21
thought was awesome was the like
31:21
when to monetize video, when
31:24
should you start? When should
31:24
you monetize your podcast?
31:26
Travis, you did that. I think
31:26
that's something everybody
31:29
should watch. Especially because
31:29
people are asking all the time,
31:31
when's the right time for me to
31:31
monetize my podcast? So tell me
31:35
like, give us the high points,
31:35
like convince everyone who's
31:37
listening this right now to go
31:37
watch this awesome video?
31:39  Travis
Well, thank you, Kevin,
31:39
I really do appreciate the
31:41
completely unsolicited praise
31:41
that I did not ask for in the
31:44
slightest, but I will graciously
31:44
accept. So it basically comes
31:48
down to two things. The first
31:48
one is recognizing what you're
31:53
going to spend your time doing
31:53
as a podcast creator, as a
31:56
producer, you're going to be
31:56
creating content, the actual
31:59
episodes themselves, you then
31:59
got to tell people about it. So
32:03
you got to have some kind of
32:03
marketing and promotion effort
32:06
in order to grow the show. And
32:06
then you're looking at
32:10
monetization opportunities. How
32:10
can I monetize this asset that
32:13
I've created? Most people jump
32:13
from content creation straight
32:16
to monetization? Because it's
32:16
like, cool, I've started
32:19
creating this thing. Now, how do
32:19
I monetize it. But unless you
32:23
have a strategy in place to get
32:23
new listeners every single
32:26
month, there's only so many
32:26
times you can sell honesty to
32:30
the same 50 people or promote a
32:30
product or an affiliate link to
32:34
a smaller audience,
32:35  Kevin
I might push back on that
32:35
a little bit, I think I'm just
32:37
gonna keep I'm gonna buy honesty
32:37
all the time all the time. So
32:41
you can you can sell it to me.
32:43  Travis
Maybe that was a bad
32:43
example. Me undies. There's only
32:45
so many pairs of mattresses that
32:45
there's only so many Casper
32:49
mattresses you need. But but the
32:49
point being that you really got
32:54
to focus on things in the right
32:54
order. And so before you start
32:58
focusing time and energy into
32:58
figuring out a monetization
33:02
strategy that you can apply
33:02
consistently, that's actually
33:04
going to turn into a significant
33:04
amount of revenue for you. You
33:09
first are going to want to focus
33:09
on growing your show, and
33:13
getting more listeners. So the
33:13
recommendations that I give at
33:17
the end, are that before you
33:17
really consider monetizing your
33:21
podcast, focus on creating
33:21
content consistently for at
33:25
least six months, that'll give
33:25
you enough time to really iron
33:28
out the kinks to find your voice
33:28
as a podcaster. And to start
33:33
building an audience and to have
33:33
a cadence where it's not
33:35
overwhelming to you anymore to
33:35
create episodes every single
33:38
week. And then the second metric
33:38
to look for is to get 500
33:44
downloads per episode. Now, can
33:44
you monetize it for that, of
33:48
course, this is just something
33:48
to shoot for. And the reason
33:51
that I picked 500 over other
33:51
numbers is because at that
33:54
level, most of the monetization
33:54
strategies that you would look
33:58
to pursue or experiment with or
33:58
try actually makes sense, right?
34:03
Even if you go to the far
34:03
extreme, and you're, you're
34:05
doing host read ads, for
34:05
sponsors at a CPM rate, you're
34:10
still making, you know, 40 to
34:10
$80 a month, depending on how
34:15
many ad reads you do at 500
34:15
downloads. So you pay for your
34:19
hosting, you pay for new gear,
34:19
pay for some swag, whatever you
34:21
want to do. And so that's those
34:21
are the numbers that I
34:23
recommend. You can agree
34:23
disagree. But in general, that's
34:28
the advice that I find myself
34:28
getting
34:29  Kevin
fantastic. That was a two
34:29
and a half minute teaser for
34:32
four and a half minute video.
34:35  Travis
The best seven minutes
34:35
of your day that you will spend
34:37
learning about monetization
34:39  Kevin
brought to you by honest
34:39
organic tea just a tad
34:43  Travis
should reach out to
34:43
honesty about being a show
34:46
sponsor just every single week,
34:47  Kevin
man I'll do it for free.
34:49  Alban
Like aren't doing it.
34:51  Travis
I'll do it for this
34:51
thing that gets in this free
34:53
product in exchange for
34:53
promotion if we if we do the
34:57
right thing I
34:57  Kevin
wouldn't even feel right
34:57
about taking it for free. It's
34:59
just so good. Gotta give them I
34:59
got to give them some
35:01  Travis
back. Now are you a half
35:01
and half guy you'd like to have
35:04
tea half
35:04  Kevin
late half tea and half
35:04
lemonade. 100 calories per
35:06
bottle.
35:07  Travis
See, I like the green
35:07
tea organic tea myself.
35:09  Kevin
Green tea is delicious.
35:09
It's perfectly sweetened. I've
35:12
got some green tea right here.
35:12
Now this is not honest brand.
35:15
This is Arizona brand. It's a
35:15
terrible substitute. Stick with
35:18
honest if you can get it but my
35:18
gas station didn't have that.
35:22  Travis
So I had to go there is
35:22
on it. I mean, the nice thing
35:23
about Arizona is you can get 144
35:23
ounces of drink for 99 cents,
35:27
you know, so yeah, that's the
35:27
benefit there. It's almost
35:29
cheaper than water. But if you
35:29
want the good stuff, can't go
35:32
wrong with honest Was that a
35:32
good ad? Read Alban up the
35:35
objective person, if we were
35:35
actually sponsored by honest,
35:37
would they be happy with that?
35:39  Alban
I'll be honest, I don't
35:39
think so.
35:44  Kevin
I haven't heard many,
35:44
many beverage companies doing
35:47
podcast advertising, there
35:47
really
35:48  Alban
is not many. I'm sure
35:48
there's some sort of legal
35:51
issues around like alcohol and
35:54  Kevin
I'm just talking about
35:54
beverages. Why do you gotta go?
35:57
Because
35:58  Alban
that's where the profit
35:58
margin is. That's what I was
36:00
thinking. Okay, yeah, alcohol,
36:00
there might be some laws that
36:03
they don't want to deal with.
36:03
The alcohol stays out. And then
36:06
you're basically left with you
36:06
know, Lacroix and coke. You
36:12
know, I don't know what other
36:12
things people drink besides tea
36:14
sometimes. Well, Coke owns
36:14
honest. Oh, really? So you just
36:18
did an ad read for a coke
36:18
product? That's right. Yeah, we
36:22
should definitely be getting
36:22
paid for that then
36:23  Travis
Well on that note, taker
36:23
advice, but then don't follow
36:26
our example when it comes to
36:26
host read ad rates and
36:28
monetization. So we hope you
36:28
enjoyed that 40 minute version
36:32
of Podcasting Q&A here on
36:32
Buzzcast. With all the practical
36:34
tips, one thing that'll be super
36:34
helpful for us go ahead and use
36:38
that link sticker if you have an
36:38
Instagram account to promote
36:42
your podcast and then let us
36:42
know how it goes. Let us know if
36:45
you see any traction or anything
36:45
like that. Just shoot a tweet
36:48
over to Alban Brooke, at Alban
36:48
Brooke, use hashtag what
36:51
Buzzsprout Kevin what hashtag we
36:51
want to use Buzzsprout rocks.
36:54
Yeah, sure. Buzzsprout
36:54
Buzzsprout is awesome. use that
36:57
hashtag. Yeah, tag us. And then
36:57
we're like it. And then Alban
37:00
will tweet it, and we'll tick
37:00
tock it and you'll see all the
37:02
things. That's the tag
37:02
Buzzsprout in your story, and we
37:07
will catch you in a couple of
37:07
weeks. Keep podcasting.
37:16  Alban
Everybody, thanks for
37:16
sticking around to the end of
37:18
the episode. This is Alban here
37:18
dropping in some dynamic content
37:22
to tell you about some updates
37:22
to our dynamic content features,
37:27
we're continuing to move forward
37:27
with all the tools allowing you
37:32
to trop ads and announcements
37:32
into all of your episodes, so
37:36
that you can record something
37:36
once and automatically have
37:39
added to the beginning or end of
37:39
all of your episodes, the new
37:43
updates that we've made to
37:43
dynamic content. Number one, if
37:47
you have an announcement that's
37:47
maybe only applicable for a
37:49
short period, and you replace it
37:49
with something else, will now
37:53
that announcement stays in
37:53
something we're calling our
37:56
dynamic content library. The
37:56
library is a list of all of the
38:01
different announcements or
38:01
advertisements, or just little
38:04
pieces that you've dropped into
38:04
your episodes over time so that
38:07
you can reapply them whenever
38:07
you would like. The second piece
38:11
is that now those are tracked
38:11
for how many times they've been
38:14
played. So if you have an ad
38:14
read, and you want to report
38:17
back to your sponsor, and tell
38:17
them how many times it's been
38:20
downloaded. Well now you know,
38:20
because that content may be
38:24
spread across 30 different
38:24
podcast episodes. You want to be
38:28
able to count the stats for all
38:28
of those for the entire time
38:32
that it was out in the world.
38:32
Reach out to us on Twitter, let
38:35
us know how you were using
38:35
dynamic content and the new
38:38
dynamic content library. We'll
38:38
see you in a couple weeks.
38:42  Unknown
Bye